DiamondBuzz
De Beers opens flagship store in Dubai Mall
De Beers has unveiled its new flagship boutique in Dubai Mall, marking a significant expansion into the UAE in partnership with Chalhoub Group. Rooted in over a century of diamond expertise, the store showcases the brand’s iconic collections—including Talisman, Enchanted Lotus, and RVL—alongside one-of-a-kind high jewellery pieces. Inspired by nature and blending Southern African heritage with London design, the boutique offers a luxurious, immersive space that celebrates De Beers’ legacy and craftsmanship.
Drawing on diamond expertise stretching back to 1888, the jewellery house marks life’s gradual evolution with meaningful creations. Just as rough diamonds are transformed into exquisite De Beers jewellery, the house honours the heartfelt moments, big and small, that define who we become.
Situated on the ground floor of the prestigious Dubai Mall in downtown Dubai, the new boutique takes design cues from the De Beers flagship on London’s Old Bond Street. Resplendent in the house’s signature shades of blue, white and orange, the furnishings and decorations have been chosen to represent locations close to De Beers’ heart. The boutique is designed to foster connections between clients and Brand Ambassadors, with a combination of open-plan space to explore the collections and intimate private areas. A bespoke lighting system was developed to showcase the fire, life and brilliance of each De Beers diamond.
DiamondBuzz
Diamond Market Shows Resilience As Large Stones And Fancy Shapes Drive Demand
Global Sector Reports Stable Fundamentals Ahead Of Key Industry Events
The global diamond sector is maintaining overall stability, with notable strength emerging in large, high-quality stones and fancy elongated shapes, according to the latest trade intelligence.
Diamonds in the 7–9.99 carat range are experiencing robust demand, while 10-carat-and-larger sizes — particularly D-Flawless rounds — continue to sell briskly. Smaller round stones in the 0.30–0.89 carat range are also showing signs of stabilization after a period of softness.
The Bharat Diamond Bourse in Mumbai is anticipating a market recovery following a temporary Iran ceasefire, with optimism returning among regional traders. However, manufacturers are adopting a wait-and-see approach ahead of next week’s De Beers Sight April 27–30, with a modest allocation widely projected. Indian factories are preparing for May summer closures, leading to a deferral in rough buying activity.
On the supply side, Angola has forecast an 8% increase in rough diamond production for 2025, projecting output of 15.2 million carats — a development expected to support broader market supply.
Fancy elongated shapes — including ovals, marquises, and emeralds — are outperforming rounds in the 2-carat-and-larger segment. High-quality marquises are commanding the highest premiums in the market, with long radiants and long cushions also facing notable supply constraints. In India, 2-carat-plus sizes are advancing, supported by sustained U.S. demand and rough shortages that are providing upward price support for polished stones.
Israel’s market is observing a temporary pause in activity due to Memorial Day and Independence Day observances. In the United States, the National Retail Federation projects $7.5 billion in Mother’s Day jewelry sales on May 10.
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