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De Beers opens flagship store in Dubai Mall

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De Beers has unveiled its new flagship boutique in Dubai Mall, marking a significant expansion into the UAE in partnership with Chalhoub Group. Rooted in over a century of diamond expertise, the store showcases the brand’s iconic collections—including Talisman, Enchanted Lotus, and RVL—alongside one-of-a-kind high jewellery pieces. Inspired by nature and blending Southern African heritage with London design, the boutique offers a luxurious, immersive space that celebrates De Beers’ legacy and craftsmanship.

Drawing on diamond expertise stretching back to 1888, the jewellery house marks life’s gradual evolution with meaningful creations. Just as rough diamonds are transformed into exquisite De Beers jewellery, the house honours the heartfelt moments, big and small, that define who we become.

Situated on the ground floor of the prestigious Dubai Mall in downtown Dubai, the new boutique takes design cues from the De Beers flagship on London’s Old Bond Street. Resplendent in the house’s signature shades of blue, white and orange, the furnishings and decorations have been chosen to represent locations close to De Beers’ heart. The boutique is designed to foster connections between clients and Brand Ambassadors, with a combination of open-plan space to explore the collections and intimate private areas. A bespoke lighting system was developed to showcase the fire, life and brilliance of each De Beers diamond.

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DiamondBuzz

Love, Light, and Legacy: Jacob & Co. Unveils the $3.4m Angel Cut Diamond Watch

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Forget everything you thought you knew about diamonds being just…sparkly. Jacob & Co. has decided to flip the script—and in true high-drama fashion, it’s not just about shine anymore, it’s about storytelling carved in stone. To mark its 40th anniversary, the maison introduces something that feels less like a gemstone and more like a manifesto: the Angel Cut. Not a remix. Not a tweak. A full-blown reinvention of how a diamond catches light—and attention.

The Angel Cut is defined by its distinctive lozenge-shaped table within a rectangular form with cut corners, designed to precisely control the movement of light. This unique geometry creates a refined, dimensional glow rather than intense sparkle, resulting in a look that is fluid, balanced, and architectural.

Meticulous calibration of crown height, pavilion depth, and facet alignment enhances internal reflection while ensuring even light distribution. By minimizing extinction and softening contrast, the cut produces a seamless, continuous radiance. Its sophisticated optical performance makes it especially effective in low-light settings, such as diamond-set watch cases, where consistent luminosity is essential.

At the heart of this innovation is Jacob Arabo himself. The Angel Cut isn’t just a technical flex; it’s a love letter. Inspired by his wife Angela, the design holds exactly 37 facets—a subtle, intimate nod to their 37-year journey together. In an industry obsessed with carats and clarity, this is something rarer: emotion engineered into geometry.

It’s this duality—precision and passion—that gives the Angel Cut its edge. It exists at the intersection of science and sentiment, where cold, calculated angles somehow translate into warmth, memory, and meaning.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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