DiamondBuzz
De Beers opens flagship store in Dubai Mall
De Beers has unveiled its new flagship boutique in Dubai Mall, marking a significant expansion into the UAE in partnership with Chalhoub Group. Rooted in over a century of diamond expertise, the store showcases the brand’s iconic collections—including Talisman, Enchanted Lotus, and RVL—alongside one-of-a-kind high jewellery pieces. Inspired by nature and blending Southern African heritage with London design, the boutique offers a luxurious, immersive space that celebrates De Beers’ legacy and craftsmanship.
Drawing on diamond expertise stretching back to 1888, the jewellery house marks life’s gradual evolution with meaningful creations. Just as rough diamonds are transformed into exquisite De Beers jewellery, the house honours the heartfelt moments, big and small, that define who we become.
Situated on the ground floor of the prestigious Dubai Mall in downtown Dubai, the new boutique takes design cues from the De Beers flagship on London’s Old Bond Street. Resplendent in the house’s signature shades of blue, white and orange, the furnishings and decorations have been chosen to represent locations close to De Beers’ heart. The boutique is designed to foster connections between clients and Brand Ambassadors, with a combination of open-plan space to explore the collections and intimate private areas. A bespoke lighting system was developed to showcase the fire, life and brilliance of each De Beers diamond.
DiamondBuzz
Russian President Putin Backs New Federal Regulations Governing LGD Labeling
Putin emphasized that stones formed by nature must remain the bedrock of the global diamond industry
Russian President Vladimir Putin has thrown his political weight behind strict new federal regulations governing how lab-grown diamonds are marketed and sold, signaling Moscow’s determination to shield its mined diamond sector from synthetic competition.
Speaking at the Russia-Africa summit in Moscow, Putin aligned himself with Finance Minister Anton Siluanov, emphasizing that stones formed by nature must remain the bedrock of the global diamond industry,
Addressing arguments from synthetic producers—who frequently contend that lab-grown stones are indistinguishable from mined gems in appearance and quality and therefore warrant comparable pricing—Putin pushed back against equating the two products.
He defended the Kremlin’s regulatory intervention, arguing that because synthetic stones are man-made, authorities are justified in prohibiting sellers from labeling them as diamonds in the literal sense of the word.
The president’s remarks reinforce a sweeping regulatory overhaul codified under Government Resolution No. 657. Taking effect on September 1, the rules mandate that all lab-grown stones be explicitly marketed as “faceted synthetic diamonds.”
Beyond renaming the category, the decree strips synthetic sellers of traditional luxury jewelry terminology. Retailers and manufacturers are barred from using the Russian word for “brilliant,” applying standard color and clarity grading scales, or deploying marketing descriptors such as “precious,” “genuine,” “natural,” “mined,” and “eco-friendly” when promoting lab-grown gems.
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