DiamondBuzz
De Beers opens flagship store in Dubai Mall
De Beers has unveiled its new flagship boutique in Dubai Mall, marking a significant expansion into the UAE in partnership with Chalhoub Group. Rooted in over a century of diamond expertise, the store showcases the brand’s iconic collections—including Talisman, Enchanted Lotus, and RVL—alongside one-of-a-kind high jewellery pieces. Inspired by nature and blending Southern African heritage with London design, the boutique offers a luxurious, immersive space that celebrates De Beers’ legacy and craftsmanship.
Drawing on diamond expertise stretching back to 1888, the jewellery house marks life’s gradual evolution with meaningful creations. Just as rough diamonds are transformed into exquisite De Beers jewellery, the house honours the heartfelt moments, big and small, that define who we become.
Situated on the ground floor of the prestigious Dubai Mall in downtown Dubai, the new boutique takes design cues from the De Beers flagship on London’s Old Bond Street. Resplendent in the house’s signature shades of blue, white and orange, the furnishings and decorations have been chosen to represent locations close to De Beers’ heart. The boutique is designed to foster connections between clients and Brand Ambassadors, with a combination of open-plan space to explore the collections and intimate private areas. A bespoke lighting system was developed to showcase the fire, life and brilliance of each De Beers diamond.
DiamondBuzz
Natural Diamond Council: Average Engagement Ring Price Surpasses $7,000 in 2025
Round Cuts Dominate Sales as Larger Carat Stones, Gen Z Buyers and Self-Purchases Drive US Natural Diamond Demand
The average price of an engagement ring in the US rose 9% in 2025 to $7,364, according to the latest trend report released by the Natural Diamond Council (NDC).
Round diamonds continued to dominate the engagement-ring category, accounting for 62% of units sold, followed by oval shapes at 14%. The average center stone size stood at 1.16 carats, with SI1 clarity emerging as the most common grade. Overall, diamond engagement rings — including loose stones and semi-mounts — represented 38% of natural-diamond jewellery sales by volume during the year.
The report, based on data compiled by Tenoris from more than 4 million jewellery transactions across 2,500 US specialty retailers, highlighted evolving consumer preferences in cut, carat weight and design. Celebrity engagement trends also influenced demand, with styles such as marquise and elongated cushion cuts gaining visibility.
Beyond engagement rings, tennis bracelets, wedding bands and pendants recorded the strongest growth in units sold. Bracelets led in pricing, rising 15% year-on-year to an average of $3,600. The average price of rings increased 11% to $2,537, while necklaces climbed 40% to $2,366. Earrings rose 17% to $2,068, and pendants advanced 17% to $1,126.
In terms of stone size, sales of 1.50–1.59 carat diamonds grew 15%, and 2–2.24 carat stones increased 10%. Although the 1–1.04 carat category maintained the largest market share, it experienced a 7% decline in sales volume.
Looking ahead, the NDC projects that Gen Z consumers will remain the fastest-growing segment of diamond buyers in 2026, with younger shoppers increasingly driving self-purchase trends. The council also noted growing momentum in men’s diamond jewellery, supported by rising visibility and shifting cultural attitudes toward diamond ownership.
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