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De Beers opens flagship store in Dubai Mall

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De Beers has unveiled its new flagship boutique in Dubai Mall, marking a significant expansion into the UAE in partnership with Chalhoub Group. Rooted in over a century of diamond expertise, the store showcases the brand’s iconic collections—including Talisman, Enchanted Lotus, and RVL—alongside one-of-a-kind high jewellery pieces. Inspired by nature and blending Southern African heritage with London design, the boutique offers a luxurious, immersive space that celebrates De Beers’ legacy and craftsmanship.

Drawing on diamond expertise stretching back to 1888, the jewellery house marks life’s gradual evolution with meaningful creations. Just as rough diamonds are transformed into exquisite De Beers jewellery, the house honours the heartfelt moments, big and small, that define who we become.

Situated on the ground floor of the prestigious Dubai Mall in downtown Dubai, the new boutique takes design cues from the De Beers flagship on London’s Old Bond Street. Resplendent in the house’s signature shades of blue, white and orange, the furnishings and decorations have been chosen to represent locations close to De Beers’ heart. The boutique is designed to foster connections between clients and Brand Ambassadors, with a combination of open-plan space to explore the collections and intimate private areas. A bespoke lighting system was developed to showcase the fire, life and brilliance of each De Beers diamond.

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DiamondBuzz

Anglo American cuts book value of De Beers to $2.3bn, reflects a convergence of structural and cyclical pressures

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Anglo American has written down the book value of De Beers for the third consecutive year, slashing it from $4.1bn to $2.3bn — a 44% reduction — as the diamond miner reported a catastrophic swing from a $25m EBITDA profit in 2024 to a $511m loss in 2025. This impairment brings the cumulative destruction of De Beers’ book value to approximately $6.9bn since 2023, when it stood at $9.2bn.

The deterioration reflects a convergence of structural and cyclical pressures: weak consumer demand, falling rough diamond prices, inventory overhang, growing competition from lab-grown diamonds, and the headwinds of US tariffs on Indian exports — the world’s primary diamond cutting and polishing hub. Anglo American’s CEO Duncan Wanblad has confirmed De Beers is in advanced sale discussions, with the possibility of a staged divestment in two or three tranches.

A central paradox defines De Beers’ 2025 results: revenue grew 6% to $3.5bn, yet the business collapsed into deep loss. This disconnect is explained by the composition of sales. Sales volumes surged 17% to 20.9m carats as the company executed stock rebalancing initiatives — essentially clearing accumulated high-cost inventory at sharply discounted prices. The average per-carat realised price fell 7% from $152 to $142, reflecting both weaker market prices and the deliberate sale of lower-quality, lower-value stones.

The stock rebalancing programme alone generated $424m in trading losses, as diamonds acquired and cut at higher cost were sold at prices below their carrying value. This single line item accounts for the overwhelming majority of the $536m swing in EBITDA.

Anglo American CEO Duncan Wanblad confirmed in the February 2026 earnings call that the company is in advanced discussions with a select group of interested parties regarding the sale of De Beers. This follows Anglo’s strategic decision to simplify its portfolio by divesting non-core assets, a process accelerated by a hostile takeover approach from BHP in 2024.

Wanblad’s indication that the sale may occur in two or three tranches — rather than a single transaction — is significant. A staged divestment could reflect:
difficulty in finding a single buyer willing to take the full stake at an acceptable valuation
• a desire to maximise aggregate proceeds by selling to different buyers with different strategic motivations
regulatory constraints in relevant jurisdictions

With the book value now at $2.3bn and the business generating a $511m EBITDA loss, prospective buyers face the challenge of pricing an asset through the trough of a cycle in a structurally disrupted sector. Potential buyers may include:

  • Sovereign wealth funds seeking long-duration commodity exposure
  • Private equity consortia with a turnaround thesis
  • Industry consolidators, potentially including Government of Botswana (which holds a 15% stake) or luxury conglomerates
  • Strategic investors from emerging market diamond consumer nations
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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