DiamondBuzz
De Beers opens flagship store in Dubai Mall
De Beers has unveiled its new flagship boutique in Dubai Mall, marking a significant expansion into the UAE in partnership with Chalhoub Group. Rooted in over a century of diamond expertise, the store showcases the brand’s iconic collections—including Talisman, Enchanted Lotus, and RVL—alongside one-of-a-kind high jewellery pieces. Inspired by nature and blending Southern African heritage with London design, the boutique offers a luxurious, immersive space that celebrates De Beers’ legacy and craftsmanship.
Drawing on diamond expertise stretching back to 1888, the jewellery house marks life’s gradual evolution with meaningful creations. Just as rough diamonds are transformed into exquisite De Beers jewellery, the house honours the heartfelt moments, big and small, that define who we become.
Situated on the ground floor of the prestigious Dubai Mall in downtown Dubai, the new boutique takes design cues from the De Beers flagship on London’s Old Bond Street. Resplendent in the house’s signature shades of blue, white and orange, the furnishings and decorations have been chosen to represent locations close to De Beers’ heart. The boutique is designed to foster connections between clients and Brand Ambassadors, with a combination of open-plan space to explore the collections and intimate private areas. A bespoke lighting system was developed to showcase the fire, life and brilliance of each De Beers diamond.
DiamondBuzz
Ronnie VanderLinden Appointed WDC President, Anoop Mehta Named VP
VanderLinden Stressed That The WDC’s Role Is To Help Build Confidence In Natural Diamonds and Support The Trade Globally
The World Diamond Council (WDC) has appointed Ronnie VanderLinden as its new President and diamantaire Anoop Mehta, Convenor – Diamond Panel, GJEPC, as Vice President. VanderLinden succeeds Feriel Zerouki, who was named Honorary WDC President during the AGM.
Speaking at the WDC Annual General Meeting held on 7th May 2026 in Antwerp, Belgium, VanderLinden said:
“Global natural diamond industry must unite behind a clear and consistent narrative at a time of weaker demand, growing competition, and fragmented messaging. We must speak with one voice for natural diamonds.”
VanderLinden said, stressing that the WDC’s role is to help build confidence in natural diamonds and support the trade globally. VanderLinden emphasized that the industry needs to clearly communicate the value proposition of natural diamonds, particularly their contribution to producing nations and communities. According to him, provenance, responsible sourcing, and the positive socio-economic impact of diamond mining will remain central to the industry’s messaging strategy.
He also reaffirmed the importance of the Kimberley Process (KP) in safeguarding consumer confidence. VanderLinden said the WDC would continue efforts to update the definition of conflict diamonds so that it reflects the reality of today’s risks and strengthens confidence in natural diamonds.
Joining VanderLinden in the WDC leadership team is newly appointed Vice President Anoop Mehta, whom he described as “a pillar of both the Indian and global natural diamond trade.”
The AGM also saw David Bonaparte elected as Treasurer, while Udi Sheintal was re-elected as Secretary.
Ronnie VanderLinden Appointed WDC President, Anoop Mehta Named VP
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