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De Beers opens flagship store in Dubai Mall

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De Beers has unveiled its new flagship boutique in Dubai Mall, marking a significant expansion into the UAE in partnership with Chalhoub Group. Rooted in over a century of diamond expertise, the store showcases the brand’s iconic collections—including Talisman, Enchanted Lotus, and RVL—alongside one-of-a-kind high jewellery pieces. Inspired by nature and blending Southern African heritage with London design, the boutique offers a luxurious, immersive space that celebrates De Beers’ legacy and craftsmanship.

Drawing on diamond expertise stretching back to 1888, the jewellery house marks life’s gradual evolution with meaningful creations. Just as rough diamonds are transformed into exquisite De Beers jewellery, the house honours the heartfelt moments, big and small, that define who we become.

Situated on the ground floor of the prestigious Dubai Mall in downtown Dubai, the new boutique takes design cues from the De Beers flagship on London’s Old Bond Street. Resplendent in the house’s signature shades of blue, white and orange, the furnishings and decorations have been chosen to represent locations close to De Beers’ heart. The boutique is designed to foster connections between clients and Brand Ambassadors, with a combination of open-plan space to explore the collections and intimate private areas. A bespoke lighting system was developed to showcase the fire, life and brilliance of each De Beers diamond.

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DiamondBuzz

SCS Global Ending “Sustainably Rated” Certificates For Diamonds, Gems

SCS Said The Decision Reflected Market Conditions That Had Failed To Support The Voluntary Programme At Scale. It Also Cited The Lack Of Adoption By The Mining Sector and The Absence Of A Clear Regulatory Framework For Product-Level Chain-Of-Custody

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SCS Global Services and its nonprofit standards arm, SCS Standards, have retired the SCS-007 certification programme for sustainably produced diamonds and gemstones, ending one of the industry’s more prominent third-party sustainability certification schemes.

The programme was formally retired on September 1, 2026. SCS Global Services will no longer conduct audits against the standard, while SCS Standards will no longer maintain it. Companies that already hold certifications can continue to use them until their existing expiry dates. 

SCS said the decision reflected market conditions that had failed to support the voluntary programme at scale. It also cited the lack of adoption by the mining sector and the absence of a clear regulatory framework for product-level chain-of-custody claims across an increasingly fragmented supply chain

SCS-007 was originally introduced in 2020 as a framework for independently assessing environmental, social, climate and traceability performance in the diamond supply chain. Its scope subsequently expanded to include emeralds, rubies and sapphires. The standard incorporated requirements covering governance, traceability, environmental stewardship, social responsibility and climate performance. 

The programme initially focused heavily on laboratory-grown diamonds. By 2024, SCS said it had certified eight lab-grown diamond producers, 12 diamond handlers and 65 retailers across 14 countries, with more than 100,000 certified diamonds sold through more than 500 stores. 

However, adoption remained limited. Industry participants cited by JCK have also pointed to the cost and complexity of certification, particularly for growers, cutters and polishers. 

The retirement comes as consumers and jewellery companies continue to seek independently verifiable information on the environmental and social credentials of diamonds. SCS Standards said it remains open to working with existing industry schemes that could build on the chain-of-custody framework developed through SCS-007. 

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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