DiamondBuzz
De Beers opens flagship store in Dubai Mall
De Beers has unveiled its new flagship boutique in Dubai Mall, marking a significant expansion into the UAE in partnership with Chalhoub Group. Rooted in over a century of diamond expertise, the store showcases the brand’s iconic collections—including Talisman, Enchanted Lotus, and RVL—alongside one-of-a-kind high jewellery pieces. Inspired by nature and blending Southern African heritage with London design, the boutique offers a luxurious, immersive space that celebrates De Beers’ legacy and craftsmanship.
Drawing on diamond expertise stretching back to 1888, the jewellery house marks life’s gradual evolution with meaningful creations. Just as rough diamonds are transformed into exquisite De Beers jewellery, the house honours the heartfelt moments, big and small, that define who we become.
Situated on the ground floor of the prestigious Dubai Mall in downtown Dubai, the new boutique takes design cues from the De Beers flagship on London’s Old Bond Street. Resplendent in the house’s signature shades of blue, white and orange, the furnishings and decorations have been chosen to represent locations close to De Beers’ heart. The boutique is designed to foster connections between clients and Brand Ambassadors, with a combination of open-plan space to explore the collections and intimate private areas. A bespoke lighting system was developed to showcase the fire, life and brilliance of each De Beers diamond.
DiamondBuzz
De Beers Sale Nearing Final Stage: Al Cook
Potential Buyers Are Understood To Include A Consortium Comprising African Governments and Private-Sector Investors
The long-awaited sale of De Beers appears to be entering its final phase, with Chief Executive Officer Al Cook indicating that a transaction could be completed within weeks.
Cook said the divestiture process is “closer than it has ever been” and expressed confidence that a deal would be concluded sooner rather than later.
According to Cook, negotiations have been extensive and the process has now reached a critical stage. Potential buyers are understood to include a consortium comprising African governments and private-sector investors.
Botswana, which currently holds a 15 percent stake in De Beers, has shown interest in increasing its participation, alongside Angola and Namibia. Several commercially focused investment groups are also reportedly evaluating opportunities.
The sale comes as De Beers continues to grapple with challenging market conditions. Weak global demand for natural diamonds has prompted cost-cutting measures, including plans to reduce annual overheads by approximately $100 million. Parent company Anglo American has repeatedly written down the value of the diamond business amid declining sales and rising inventories.
According to Anglo American’s 2025 financial report released in February 2026, De Beers’ enterprise value has fallen to $2.3 billion, a sharp decline from $9.2 billion in 2023.
-
National News5 hours agoJaipur Gem & Jewellery Bourse Poised To Transform Global Coloured Gemstone Trade
-
National News5 hours agoAdvit Jewels IPO To Open On June 23, Issue Size Of Rs. 165.16 Crores
-
International News6 hours agoParaiba Tourmalines Deposit Discovered In Ethiopia
-
National News7 hours agoGold Prices Decline On Easing Global Tensions
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.