DiamondBuzz
De Beers opens flagship store in Dubai Mall
De Beers has unveiled its new flagship boutique in Dubai Mall, marking a significant expansion into the UAE in partnership with Chalhoub Group. Rooted in over a century of diamond expertise, the store showcases the brand’s iconic collections—including Talisman, Enchanted Lotus, and RVL—alongside one-of-a-kind high jewellery pieces. Inspired by nature and blending Southern African heritage with London design, the boutique offers a luxurious, immersive space that celebrates De Beers’ legacy and craftsmanship.
Drawing on diamond expertise stretching back to 1888, the jewellery house marks life’s gradual evolution with meaningful creations. Just as rough diamonds are transformed into exquisite De Beers jewellery, the house honours the heartfelt moments, big and small, that define who we become.
Situated on the ground floor of the prestigious Dubai Mall in downtown Dubai, the new boutique takes design cues from the De Beers flagship on London’s Old Bond Street. Resplendent in the house’s signature shades of blue, white and orange, the furnishings and decorations have been chosen to represent locations close to De Beers’ heart. The boutique is designed to foster connections between clients and Brand Ambassadors, with a combination of open-plan space to explore the collections and intimate private areas. A bespoke lighting system was developed to showcase the fire, life and brilliance of each De Beers diamond.
DiamondBuzz
ISGJ Jewellery College & Lexus SoftMac Create 10.07-ct Brown Diamond Sculpture Of Gujarat Deputy CM
The Custom-Crafted Diamond Was Conceptualized In Recognition Of Sanghavi’s Contribution To The Development Of Gujarat and His Support For The Diamond Industry.
In a unique tribute to Gujarat Deputy Chief Minister Harsh Sanghavi, ISGJ Jewellery College and diamond technology company Lexus SoftMac have jointly created a 10.07-carat premium brown diamond sculpture replicating his side-profile. The custom-manufactured diamond was conceptualized in recognition of Sanghavi’s contribution to the development of Gujarat, and in particular, his support for the diamond industry.
The project brought together advanced design technology, precision planning and specialized manufacturing expertise. While the execution of the diamond sculpture was carried out by Lexus SoftMac.
Developed over a period of nearly four months, the project sought to transform a diamond into a recognizable facial replica while preserving diamond yield, visual aesthetics and optical performance. The finished piece showcases a detailed side-profile likeness of Harsh Sanghavi, with the natural brown color of the diamond enhancing the depth and definition of its sculpted facial features.
Kalpesh Desai, CEO of ISGJ Jewellery College, said:
“The project demonstrated how design innovation, technology and craftsmanship can converge to create entirely new forms of diamond artistry. Creating a facial replica in diamond is an exceptionally complex process that requires extensive planning, digital modelling and artistic interpretation. Our team worked on source-image mapping, profile analysis and photorealistic simulations to develop a design that would accurately capture Harsh Sanghavi’s profile while remaining true to the characteristics of the diamond.”
“The objective was not only to create a recognizable likeness, but also to demonstrate the capabilities of the Indian Jewellery and diamond industry in pushing the boundaries of innovation. This project reflects how modern technology can transform a concept and a photograph into a unique diamond artwork.” he added.
Utpal Mistry, Founder & Director of Lexus SoftMac, said:
“I was working on a diamond sculpture inspired by the with Lord Krishna’s face, and it inspired the idea of creating a similar tribute for Harsh Sanghavi, whom we regard as the diamond of the state because of his contribution to Gujarat and his support for the diamond industry.”
“Converting a design concept and 3D model into a finished diamond portrait requires extremely high levels of precision in planning and cutting. It is a highly complex process involving advanced technology and meticulous execution. The final result exceeded our expectations and bears a remarkable resemblance to Harsh Sanghavi. We were delighted by his response when we presented this unique creation to him.” he added.
The project demonstrates the diamond industry’s ability to transform concepts, photographs and digital planning models into highly customized diamond sculptures suitable for presentation, exhibition and collection.
The creators described the piece as a symbol of innovation, leadership and the limitless possibilities of diamond artistry, while also showcasing Surat’s excellence in diamond manufacturing.
The 10.07-carat premium brown diamond sculpture is among the rare examples of a custom-crafted facial replica created entirely in diamond, reflecting the fusion of portrait artistry, advanced technology and precision diamond manufacturing.
ISGJ Jewellery College & Lexus SoftMac Create 10.07-ct Brown Diamond Sculpture Of Gujarat Deputy CM
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