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De Beers opens flagship store in Dubai Mall

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De Beers has unveiled its new flagship boutique in Dubai Mall, marking a significant expansion into the UAE in partnership with Chalhoub Group. Rooted in over a century of diamond expertise, the store showcases the brand’s iconic collections—including Talisman, Enchanted Lotus, and RVL—alongside one-of-a-kind high jewellery pieces. Inspired by nature and blending Southern African heritage with London design, the boutique offers a luxurious, immersive space that celebrates De Beers’ legacy and craftsmanship.

Drawing on diamond expertise stretching back to 1888, the jewellery house marks life’s gradual evolution with meaningful creations. Just as rough diamonds are transformed into exquisite De Beers jewellery, the house honours the heartfelt moments, big and small, that define who we become.

Situated on the ground floor of the prestigious Dubai Mall in downtown Dubai, the new boutique takes design cues from the De Beers flagship on London’s Old Bond Street. Resplendent in the house’s signature shades of blue, white and orange, the furnishings and decorations have been chosen to represent locations close to De Beers’ heart. The boutique is designed to foster connections between clients and Brand Ambassadors, with a combination of open-plan space to explore the collections and intimate private areas. A bespoke lighting system was developed to showcase the fire, life and brilliance of each De Beers diamond.

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DiamondBuzz

SA Diplomatic Delegation Visits BDB

Focus On Strengthening Bilateral Ties In The Diamond Sector

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A senior diplomatic delegation from South Africa, led by High Commissioner H.E. Professor Anil Sooklal and Consul General Gideon Labane, visited the Bharat Diamond Bourse (BDB) on 29 April, signalling focus on strengthening bilateral ties in the diamond sector.

The delegation was received by Anoop Mehta, President, BDB; Kirit Bhansali, Chairman, GJEPC; Mehul Shah, Vice President, BDB, and other committee members. Officials toured the BDB campus, reviewing its infrastructure and secure trading ecosystem.

South Africa remains a key source of rough diamonds globally, and discussions centred on reinforcing supply stability, expanding trade partnerships, and building long-term value for industry stakeholders. Both sides explored avenues to deepen institutional collaboration across the diamond pipeline.

Highlighting over 200 years of India-South Africa ties, Mehul Shah called for faster visa processing with longer validity for BDB members and employees to ease business operations and support smoother rough diamond flows. He also proposed showcasing rough diamonds from South African producers at the India Diamond Trading Company within the bourse, enabling wider access, particularly for MSMEs, to direct supply from mines.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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