New Premises
De Beers London opens largest global flagship store in Paris
A design-led innovation that interprets the language of the face to create a more intuitive, confident jewellery experience to frame the unique ‘Shape of You’!
De Beers London has unveiled its largest global flagship at 12 Rue de la Paix, marking a pivotal milestone in the brand’s 2025 evolution. The 464sq m space, designed in collaboration with Pierre-Yves Rochon, serves as the definitive physical expression of the House’s rebranded DNA.
Key Highlights
- The Location: Situated in the historic heart of High Jewellery, the boutique returns De Beers to its Parisian roots near Place Vendôme, where it first established an office in 1889.
- The Design: Spanning three floors, the interior blends the spirit of London’s creativity with De Beers’ heritage in Southern Africa. It features unique elements like a kimberlite rock wall and bespoke artworks.
- The Concept: More than a store, the flagship is a cultural destination featuring private salons and exhibition spaces designed for “voyages of discovery.”
- Sustainability & Source: The flagship emphasizes De Beers’ unique “access to the source,” highlighting its connection to Namibia, South Africa, and Botswana while guaranteeing the positive impact of its diamonds.
“Our new Paris flagship is a key milestone in the evolution of De Beers London as we expand globally. Paris is the international centre of High Jewellery, and Rue de la Paix is an incredible, historic location for us to leverage our diamond excellence and express our unique story,” says Emmanuelle Nodale, CEO De Beers London.
De Beers London’s rich heritage and peerless diamond excellence are evidenced throughout the store. A magnificent wall of kimberlite, the rare host rock in which diamonds are discovered, exemplifies the House’s unique connection to the countries of southern Africa that are the source of the company’s peeress diamonds. Bespoke furnishings echo the journey of every De Beers diamond, from rough to polished. The House has collaborated with local and international artists and artisans to create one-of-a-kind artworks that celebrate its rich history, the superior quality of its diamonds, and the symbolism behind its iconic designs.
New Premises
PNG Jewellers intensifies retail strength with launch of its New Store in Varanasi by Madhuri Dixit
This becomes the 76th overall store of PNG Jewellers and its 4th store in Uttar Pradesh
India’s leading national jewellery brand, PNG Jewellers, marked a significant milestone with the successful launch of its new store in Varanasi by actress Madhuri Dixit, further strengthening its presence in Central India. The store, located in a prime retail area of the city, becomes the 76th overall store of this legacy jewellery brand.
The grand opening ceremony of this 6000 sq ft store on Sigra Chauraha Road was graced by renowned actress and brand ambassador Madhuri Dixit, adding to the celebratory spirit of the occasion. The event witnessed an enthusiastic turnout, with customers and jewellery enthusiasts gathering to experience the brand’s legacy and collections first-hand.
The store showcases an extensive range of gold, diamond, and bridal jewellery, thoughtfully curated to cater to the tastes and traditions of the region. Featuring some of the brand’s most sought-after collections including Saptam, Katha, Pratha, Eiina, and Polmi, the store offers collections suited for weddings, festive occasions, and everyday elegance.
Varanasi, located on the sacred Ganga River, is known for its deep spiritual culture, devotion to Lord Shiva, and grand festivals like Dev Deepawali. Jewellery in the city holds strong cultural and emotional value, especially during weddings and religious occasions, and is often linked to beliefs in prosperity associated with Lakshmi. For PNG Jewellers, building a strong presence here means offering designs inspired by local preferences, connecting with festive and spiritual sentiments, and becoming a part of the city’s rich cultural and bridal traditions. To celebrate the launch, the brand introduced exclusive limited-period inaugural offers, including flat 50% off on gold jewellery making charges and flat 100% off on diamond jewellery making charges, which received an enthusiastic response from customers and led to strong footfall, making it an ideal time for both everyday and wedding jewellery purchases.
Dr. Saurabh Gadgil, CMD, PNG Jewellers, said,
“The launch of our Varanasi store is an important step in our journey of expanding across culturally rich markets in India. Varanasi holds deep traditional significance, and we are delighted to bring our legacy of trust and craftsmanship to this city. The overwhelming response from customers reaffirms our belief in the region’s potential and strengthens our commitment to serving them with excellence.”
Madhuri Dixit added, “It is truly special to be part of PNG Jewellers’ expansion into a city as culturally vibrant as Varanasi. The brand’s legacy of trust and beautiful craftsmanship resonates strongly with customers, and it is wonderful to see such an enthusiastic response at the launch. I wish the team continued success as they reach new milestones across the country.”
With this launch, PNG Jewellers continues to build on its nearly two-century-old legacy, bringing its hallmark of purity, design excellence, and customer trust to newer markets while enhancing the overall jewellery retail experience.
Source: PNG Jewellers
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