DiamondBuzz
De Beers Group ensures India’s leading TV anchors sparkle brighter with diamonds this cricket season
As cricket fever sweeps the nation, India’s leading women cricket anchors are taking centre-stage from the pitch to the spotlight —accessorized with the brilliance of natural diamonds. De Beers Group has partnered with JioHotstar and Star Sports for the ongoing Tata IPL, seamlessly blending the energy of cricket with the timeless allure of natural diamonds. Eleven celebrated anchors from across feeds will showcase exquisite natural diamond jewellery while presenting the matches.
In a first-of-its-kind initiative, these anchors will also celebrate the cricketing highlights through a segment called ‘Real Diamonds of the week’ — a fitting tribute to cricketing stars who, much like diamonds, symbolize brilliance, resilience and timeless legacy.The anchors will be seen wearing exquisite diamond jewellery, including statement neckpieces, cocktail rings, layered bangles, bracelets and classy earrings.
Shweta Harit, SVP, De Beers Group, said, “Cricket and natural diamonds both embody authenticity, excellence and a lasting legacy. Just as the game unites fans across regions and generations, natural diamonds symbolize connections that stand the test of time. This collaboration brings the brilliance of the sport and the timeless allure of diamonds together, making every moment on screen even more memorable.”
Ishan Chatterjee, Chief Business Officer – Sports Revenue, SMB & Creator, JioStar, said, “With record-breaking viewership marking the opening weekend of TATA IPL 2025, cricket continues to unite audiences like never before. This collaboration between De Beers Group and India’s leading women anchors adds brilliance to the game, blending its precision and passion with the timeless elegance of natural diamonds. Just as cricketing icons leave an indelible mark on the field, these presenters shape the narrative with confidence and style, making every moment even more unforgettable.”
With this powerful association between natural diamonds and India’s most-loved sport. The screen is set to dazzle audiences, reinforcing diamonds as the ultimate symbol of excellence, victory, and timeless beauty—both on and off the field.
DiamondBuzz
CIBJO Backs ‘synthetic’ As Sole Label For Man-Made Diamonds
CIBJO’s Laboratory-Grown Diamond Committee, Told Delegates That “Synthetic” Remains The Primary Term Recognized By Consumers, Despite A Formal Push From The Sector’s Steering Committee To Defer The Ruling and Authorize “Laboratory-Grown.”
The World Jewellery Confederation (CIBJO) has recommended “synthetic” as the only acceptable descriptor for non-mined diamonds, rejecting calls from trade leaders to permit the term “laboratory-grown,” the organization said on Monday.
The decision, finalized at the closing session of the 2026 CIBJO Congress, deepens a global divide over gemstone terminology at a time when manufactured stones are rapidly eroding the market share and pricing power of mined gems.
CIBJO’s Laboratory-Grown Diamond Committee, told delegates that “synthetic” remains the primary term recognized by consumers, despite a formal push from the sector’s steering committee to defer the ruling and authorize “laboratory-grown.”
CIBJO’s move aligns with a growing regulatory push in several major markets. France restricted terminology to “synthetic” in 2024, Russia followed suit in June, and the London Diamond Bourse endorsed the single descriptor on Sunday. In May, the African Diamond Producers Association also tightened descriptor rules to shield the natural diamond trade.
In contrast, regulators and retailers in the United States and India have favored consumer-friendly phrases such as “lab-grown” or “laboratory-grown.” The commercial stakes are particularly high in the U.S., where synthetic stones now account for more than half of all engagement ring sales by volume, applying severe downward price pressure on natural rough and polished stones.
CIBJO, which began moving to strike “lab-grown” from its influential Diamond Blue Book standards last year, warned that the diverging legal frameworks are leaving the global market increasingly fragmented.
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