BrandBuzz
MARVEL X-Men x Swarovski Relaunch Iconic Collaboration
New Crystal Figurines of Wolverine, Cyclops, Storm and Jean Grey Celebrate the Upcoming Launch of X-Men ’97 Season 2.
Swarovski and MARVEL launch a new X-Men home décor collection, renewing their collaboration on the global franchise for a second time. Supercharged and ready for action, MARVEL X-Men x Swarovski returns with four iconic figures in celebration of the launch of the much-anticipated X-Men ’97 Season 2.
Fan-favourite MARVEL characters Wolverine, Cyclops, Storm, and Jean Grey are rendered in luminous crystal – posed and poised for dramatic effect. Each figurine captures the strength and character of these heroes, where comic-book nostalgia meets high-design detail in vibrant Swarovski Crystal colours. Together, the beloved mutant outcasts channel Swarovski’s savoir-faire and X-Men’s cult status into powerful pieces of modern home décor.
Wolverine
Known for his healing abilities and animal-like senses, Wolverine is poised and ready for action. Finely crafted in 523 facets in comic-book colours, he epitomises raw instinct and resilience.
Cyclops
The focused and disciplined leader of the X-Men, Cyclops radiates strength and strategic prowess. Captured in 391 crystal facets, he stands in a tactical pose wearing his iconic blue suit.
Storm
Like a strike of lightning, Storm brings grace, compassion, and superpower to the MARVEL X-Men x Swarovski team. Her signature black cape and long white hair come to life in 488 facets.
Jean Grey
With her powers of telepathy and telekinesis, Jean Grey is one of the most powerful mutants in the MARVEL universe. Rendered in her mind manipulation pose, her cosmic powers shine through 480 facets.
The MARVEL X-Men x Swarovski home décor collection is available online and at Swarovski stores globally.
BrandBuzz
CaratLane Honours Maharashtrian Heritage With New ‘CHANDRAKOR’ Collection
CaratLane Celebrates Maharashtrian Heritage Through Contemporary Jewellery Inspired By The Iconic Chandrakor Motif.
CaratLane – a TATA product, India’s leading omni-channel jewellery brand, has unveiled their new collection inspired by Chandrakor — an iconic crescent moon bindi that serves as a timeless symbol of Maratha identity, strength, and pride. Rooted in Maharashtrian tradition, the collection pays tribute to this sacred motif by capturing the deep cultural significance it carries.
Designed for jewellery enthusiasts who deeply value their heritage, each design translates the delicate crescent shape into contemporary fine jewellery, allowing wearers to celebrate Maharashtrian cultural roots with elegance.
The collection comes to life in a campaign film featuring the well-known Indian dancer and actress Mukti Mohan. The film opens with Mukti gracefully adorning the crescent-inspired Chandrakor jewellery, and transitions into an energetic celebration of Maharashtrian pride with the beats of dholtasha to reveal the beauty of Chandrakor designs.
Speaking on the launch, Saumen Bhaumik, MD, CaratLane, remarked:
“The Chandrakor motif holds a special place in Maharashtra’s cultural heritage, representing a deep sense of identity, pride and tradition. As Maharashtra comes alive in celebration of Ganesh Chaturthi, this felt like a meaningful moment to honour a symbol so deeply woven into the state’s cultural identity. With this collection, we wanted to reimagine this cherished symbol through contemporary jewellery, allowing people to appreciate and celebrate their heritage in a way that feels personal, elegant and relevant to everyday life.”
The collection is currently available in select stores and online on www.caratlane.com. Through this launch, CaratLane continues to honor its commitment to making fine jewellery more versatile, accessible, and relevant for today’s consumers.
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