BrandBuzz
Dassani Brothers Unveils ‘Ratnabandhan’ – A Timeless Tribute to Sibling Bonds through Jewels
Celebrating Raksha Bandhan with heirloom-worthy Polki and Jadau masterpieces
Dassani Brothers is delighted to announce the launch of ‘Ratnabandhan’, a stunning new collection of Polki and Jadau jewellery that pays homage to the enduring bond between siblings, just in time for Raksha Bandhan. Inspired by age-old traditions and exquisite craftsmanship, Ratnabandhan translates the emotion of the festival into finely crafted jewels designed to be treasured for generations.
Derived from the Sanskrit words ‘Ratna’ (gem) and ‘Bandhan’ (bond), the collection’s name beautifully captures the essence of sacred relationships and timeless connections. Much like the festival itself—which celebrates love, protection, and shared memories—every piece in this collection is a reflection of those heartfelt sentiments, rendered in gold, uncut diamonds, and richly hued gemstones.
Commenting on the launch, Sumit Dassani, Partner at Dassani Brothers said, “Ratnabandhan is not just a festive adornment—it is a heartfelt celebration of the invisible threads that connect us. With the brilliance of Polki and the splendour of Jadau, we’ve sought to design pieces that don’t just complement the occasion but become a part of your family’s legacy. Each creation is a keepsake, imbued with emotion and grace.”
The collection features a thoughtfully curated selection of handcrafted designs—from intricately adorned rakhis and striking rings to opulent earrings, pendants, and bangles. Signature elements such as detailed meenakari, heritage-inspired patterns, and the luminous interplay of pearls, emeralds, rubies, and Polki diamonds evoke the celebratory spirit of Raksha Bandhan.
What sets Ratnabandhan apart is its seamless blend of tradition and sentimentality. Whether gifted by a brother as a token of lifelong promise, or chosen by a sister as an expression of gratitude, these jewels transcend ornamentation—they become meaningful mementos of love, designed to endure.
With Ratnabandhan, Dassani Brothers invites you to celebrate this Raksha Bandhan with jewellery that tells a story—of tradition, affection, and timeless artistry.
BrandBuzz
Divine Solitaires’ new wedding campaign ‘Every Promise Matters’ unveils elegant diamond Mangal Sutras and their emotions
The diamond jewellery brand’s latest campaign celebrates a couple’s promise of protection and togetherness that a Mangal Sutra represents as they embark on a journey to strengthen and deepen their bond
A wedding is more than just grand celebrations among the families and well-wishers of the bride and groom. It is a sacred union of two souls that deeply reflects their lifelong promise to love and protect each other through their journey together. This wedding season, Divine Solitaires, among India’s leading natural diamonds jewellery brands, reimagines the mangal sutra not only as an essential piece of jewellery, but as a living reminder of the shared journey of a couple with its new wedding campaign titled ‘Every Promise Matters’.
Capturing this emotion, Divine Solitaires celebrates the ‘Mangal Sutra ceremony’ — the most sacred symbol of an Indian marriage, as a reflection of that promise of protection, togetherness and eternal unity between the couple.
“At Divine Solitaires, we truly believe that a marriage is built on every little promise made by a couple through the course of their life together. Through our wedding campaign, we celebrate the deep meaning and emotion behind a bride adorning a mangalsutra adorned with natural, brilliant diamonds as a promise of protection and eternal togetherness,” said Jignesh Mehta, Founder & Managing Director, Divine Solitaires.
Each mangalsutra that Divine Solitaires offers are a symbol of rare, precious and unmatched diamonds that are hallmarked, ethically sourced, transparently priced and offer lifetime value benefits. With its proprietary 123-parameter quality guarantee certificate and exchange/upgrade programs, the brand ensures that the symbol of a couple’s union remains as timeless and protected as the promise it represents.
The campaign beautifully extends the brand’s long-standing belief of ‘Celebrating Divine Moments’, shifting the spotlight from individual milestones to the moment two lives become one. It deepens this sentiment by honouring the emotional milestone of wearing a mangalsutra which stands as a symbol not of ceremony alone, but of the quiet promises that hold a marriage together. Divine Solitaires focuses on these intimate, everyday vows that give a union its true meaning.
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