BrandBuzz
Dassani Brothers Launches ‘Eternal Love’ – A Valentine’s Day Collection Celebrating Affordable Solitaires and Yellow Diamonds
Marking the season of love, Dassani Brothers unveils ‘Eternal Love’, a specially curated Valentine’s Day jewellery collection that reimagines the classic solitaire with a modern and accessible approach. The collection seamlessly blends yellow diamonds, traditional solitaire diamonds, and innovative pie-cut setting diamonds to create pieces that are timeless, radiant, and thoughtfully priced.


At the heart of Eternal Love lies a celebration of enduring commitment. The collection showcases luminous yellow diamonds symbolising warmth, optimism, and joy, qualities synonymous with meaningful relationships. Alongside these are classic solitaires that reflect sophistication and everlasting elegance.


A standout feature of the collection is the use of pie-cut setting diamonds, a refined technique designed to create the visual appeal of a solitaire while offering a more accessible price point. The precision of the pie-cut arrangement enhances brilliance and surface reflection, delivering the grandeur of a solitaire look with greater affordability. This innovation allows customers to experience the essence of a solitaire without compromising on impact or craftsmanship.

“Valentine’s Day is about celebrating meaningful connections with jewellery that carries emotion and value,” said Sumit Dassani, Partner, Dassani Brothers. “With Eternal Love, we have focused on offering affordable solitaires through our pie-cut setting diamonds, while also introducing the warmth of yellow diamonds. The idea was to create a collection that feels luxurious, timeless, and within reach.”
The collection features rings, pendants, earrings, and versatile statement pieces crafted in fine gold settings that enhance the brilliance of both white and yellow diamonds. Each design reflects Dassani Brothers’ legacy of precision craftsmanship and fine jewellery excellence, tailored for modern gifting.
BrandBuzz
Akoirah by Augmont Unveils “Unscripted,” A Women’s Day Collection That Celebrates Becoming Over Perfection
The Unscripted collection embraces fluid forms and open designs in 14K gold and lab-grown diamonds, celebrating women’s evolving journeys and limitless possibilities.
This Women’s Day, Akoirah by Augmont unveils Unscripted, a design-forward jewellery collection inspired by the idea that a woman’s life is rarely a perfect circle. It bends, pauses, evolves – and unfolds in ways that are uniquely her own.
Moving away from rigid forms and closed silhouettes, the Unscripted collection explores fluid lines and open structures that mirror the rhythm of real journeys – ones that are constantly in motion and never confined to a fixed narrative.

At the heart of the collection are open rings, flowing necklaces, and fluid bracelets, each designed to embody the spirit of becoming. Rings remain intentionally open rather than closed, symbolising possibility and personal evolution. Bracelets move with the wrist instead of holding it in place, while necklaces trace soft curves that flow naturally – never confining, always in motion.

Crafted in 14K gold and set with laboratory-grown diamonds, the collection reflects Akoirah’s philosophy of conscious luxury, combining timeless brilliance with a modern and transparent approach to fine jewellery. Minimal yet expressive, the pieces are designed to transition effortlessly from everyday moments to meaningful milestones, becoming part of a woman’s evolving story.

“Women today are redefining their own narratives,” says Namita Kothari, Founder of Akoirah by Augmont. “With Unscripted, we wanted to create jewellery that reflects that spirit – pieces that are fluid, expressive, and open-ended, much like the journeys they represent.”
Nothing forced. Nothing final. Just beautifully in motion – as she was always meant to be.
This Women’s Day, celebrate her story – not finished, not closed, still becoming.
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