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Dassani Brothers Introduces ‘Sumukha’: A Devotional Tribute for Ganesh Chaturthi

Celebrating tradition with timeless artistry in Polki and Jadau jewelry

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With the spirit of Ganesh Chaturthi ushering in devotion, festivity, and grandeur, Dassani Brothers, India’s finest designer jewellery brand, proudly unveils its special festive collection – ‘Sumukha’. Named after Lord Ganesha’s auspicious epithet meaning “the one with a beautiful face”, the collection is a heartfelt ode to tradition, divinity, and exquisite craftsmanship.

‘Sumukha’ brings together the timeless allure of Polki and Jadau jewelry, deeply rooted in Indian heritage and celebrated for their royal appeal. Each creation in the collection blends devotional symbolism with contemporary elegance, designed to resonate with the reverence and joy of Ganesh Chaturthi.

Speaking about the launch, Sumit Dassani, Partner at Dassani Brothers, said – “Ganesh Chaturthi is a festival that epitomizes auspicious beginnings and cultural pride. With ‘Sumukha’, we wanted to create not just jewelry, but heirloom pieces that embody devotion and artistry. Polki and Jadau, with their uncut diamonds and intricate detailing, carry a divine aura that aligns perfectly with the spirit of this festival.”

The ‘Sumukha’ collection features exquisite necklaces, earrings and rings that highlight uncut diamonds set in gold with traditional Jadau workmanship. Rich hues of each piece enhance the artistry, while the regal designs mirror the festive grandeur associated with Lord Ganesha’s homecoming. Each jewel is designed as a timeless treasure – equally suited for festive rituals, traditional celebrations, and heirloom keepsakes.

For Dassani Brothers, who have long been recognized for their expertise in Polki and Jadau jewelry, this festive offering reinforces their legacy of blending devotion with design innovation.

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Brand Talks

Rashmika Mandanna Joins the Swarovski Asia Family as Brand Ambassador for India

The beloved Indian actress Rashmika Mandanna brings her charm and style to Swarovski, reflecting the brand’s vision of modern elegance and joyful extravagance.

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Swarovski proudly announces actor Rashmika Mandanna as its new Brand Ambassador for India, marking a milestone for the Austrian luxury house as it strengthens its presence in one of its fastest-growing markets.

India, a vibrant market with a deep affinity for jewelry and self-expression, continues to play a pivotal role in Swarovski’s global growth story. With her pan-India appeal, youthful charm, and influential presence across cinema and digital platforms, Rashmika perfectly embodies the aspirations of the modern Indian consumer.


Celebrated for her blockbuster performances and admired as one of the country’s most relatable style icons, Rashmika’s radiant personality and dynamic style resonate strongly with Swarovski’s design ethos of joyful extravagance and contemporary glamour.

Nasr Sleiman, General Manager, Swarovski India, Southeast Asia, and Middle East, said:

“Rashmika reflects the evolving identity of today’s Indian consumer – expressive, confident, and unafraid to embrace individuality. As we expand our retail footprint and strengthen our cultural connection with India, her appointment as Brand Ambassador symbolizes Swarovski’s commitment to engaging meaningfully with this dynamic market.”

Rashmika Mandanna shared:

“For me, Swarovski has always represented timeless elegance and emotional connection. It’s more than jewelry – it’s about how it makes you feel: radiant, empowered, and confident. I’m truly honored to represent Swarovski in India and excited to be part of a journey that inspires people to celebrate their individuality while embracing modern glamour.”

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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