Brand Talks
Dassani Brothers Introduces ‘Sumukha’: A Devotional Tribute for Ganesh Chaturthi
Celebrating tradition with timeless artistry in Polki and Jadau jewelry
With the spirit of Ganesh Chaturthi ushering in devotion, festivity, and grandeur, Dassani Brothers, India’s finest designer jewellery brand, proudly unveils its special festive collection – ‘Sumukha’. Named after Lord Ganesha’s auspicious epithet meaning “the one with a beautiful face”, the collection is a heartfelt ode to tradition, divinity, and exquisite craftsmanship.
‘Sumukha’ brings together the timeless allure of Polki and Jadau jewelry, deeply rooted in Indian heritage and celebrated for their royal appeal. Each creation in the collection blends devotional symbolism with contemporary elegance, designed to resonate with the reverence and joy of Ganesh Chaturthi.
Speaking about the launch, Sumit Dassani, Partner at Dassani Brothers, said – “Ganesh Chaturthi is a festival that epitomizes auspicious beginnings and cultural pride. With ‘Sumukha’, we wanted to create not just jewelry, but heirloom pieces that embody devotion and artistry. Polki and Jadau, with their uncut diamonds and intricate detailing, carry a divine aura that aligns perfectly with the spirit of this festival.”
The ‘Sumukha’ collection features exquisite necklaces, earrings and rings that highlight uncut diamonds set in gold with traditional Jadau workmanship. Rich hues of each piece enhance the artistry, while the regal designs mirror the festive grandeur associated with Lord Ganesha’s homecoming. Each jewel is designed as a timeless treasure – equally suited for festive rituals, traditional celebrations, and heirloom keepsakes.
For Dassani Brothers, who have long been recognized for their expertise in Polki and Jadau jewelry, this festive offering reinforces their legacy of blending devotion with design innovation.
Brand Talks
Bhima Jewellery Unveils Limited Edition Signature Collection & Inaugurates Great Indian Antique Jewellery Fest
Festive offers, exclusive antique designs and special launch highlight the Christmas–New Year celebration across select Kerala showrooms
Bhima Jewellery has launched the Grand Great Indian Antique Jewellery Fest at its showrooms in Thiruvananthapuram, Pothencode and Attingal, marking the festive season with exclusive launches and attractive offers. The inauguration ceremony was held in the presence of Bhima Jewellery Chairman Dr. B. Govindan, Managing Director Suhas M.S., Directors Gayatri Suhas and Navya Suhas, along with valued customers.
Running from December 20 to December 31, the festival offers customers up to 50% off on gold jewellery, discounts of up to Rs.15,000 per carat on diamond jewellery, and exchange benefits of up to Rs.2,000 on old gold.


A major highlight of the fest was the unveiling of Bhima Jewellery’s Limited Edition Signature Collection, specially curated for the occasion. The collection showcases antique-inspired designs that reflect exceptional craftsmanship and timeless elegance.
Speaking on the occasion, Managing Director Suhas M.S. invited customers to celebrate the Christmas and New Year season with Bhima Jewellery, noting that over 3,000 handpicked statement pieces from across India have been brought together for the festival. The Great Indian Antique Jewellery Fest aims to deliver a distinctive shopping experience through exclusive collections, festive benefits and Bhima Jewellery’s trusted legacy of purity and excellence.
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