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Dassani Brothers Introduces ‘Sumukha’: A Devotional Tribute for Ganesh Chaturthi

Celebrating tradition with timeless artistry in Polki and Jadau jewelry

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With the spirit of Ganesh Chaturthi ushering in devotion, festivity, and grandeur, Dassani Brothers, India’s finest designer jewellery brand, proudly unveils its special festive collection – ‘Sumukha’. Named after Lord Ganesha’s auspicious epithet meaning “the one with a beautiful face”, the collection is a heartfelt ode to tradition, divinity, and exquisite craftsmanship.

‘Sumukha’ brings together the timeless allure of Polki and Jadau jewelry, deeply rooted in Indian heritage and celebrated for their royal appeal. Each creation in the collection blends devotional symbolism with contemporary elegance, designed to resonate with the reverence and joy of Ganesh Chaturthi.

Speaking about the launch, Sumit Dassani, Partner at Dassani Brothers, said – “Ganesh Chaturthi is a festival that epitomizes auspicious beginnings and cultural pride. With ‘Sumukha’, we wanted to create not just jewelry, but heirloom pieces that embody devotion and artistry. Polki and Jadau, with their uncut diamonds and intricate detailing, carry a divine aura that aligns perfectly with the spirit of this festival.”

The ‘Sumukha’ collection features exquisite necklaces, earrings and rings that highlight uncut diamonds set in gold with traditional Jadau workmanship. Rich hues of each piece enhance the artistry, while the regal designs mirror the festive grandeur associated with Lord Ganesha’s homecoming. Each jewel is designed as a timeless treasure – equally suited for festive rituals, traditional celebrations, and heirloom keepsakes.

For Dassani Brothers, who have long been recognized for their expertise in Polki and Jadau jewelry, this festive offering reinforces their legacy of blending devotion with design innovation.

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Brand Talks

Chandukaka Saraf Presents ‘Ananta Mangalsutra Collection’

The Ananta Mangalsutra Collection Blends Timeless Tradition With Contemporary Elegance, Offering Gold and Diamond Designs For Every Woman and Every Milestone.

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Celebrating a remarkable legacy of 200 years, Chandukaka Saraf, a name trusted across generations, proudly presents the exclusive ‘Ananta Mangalsutra Collection’. This specially curated range brings together exquisite gold and diamond mangalsutras that beautifully blend the sacred heritage of Indian traditions with contemporary elegance, catering to the preferences of today’s modern woman.

A mangalsutra is more than just a piece of jewellery, it is a symbol of love, commitment, and an everlasting bond. Keeping this sentiment at the heart of the collection, Chandukaka Saraf has curated a wide range of traditional, contemporary, lightweight, and diamond-studded mangalsutras, offering something special for every woman and every occasion.

Over the years, the mangalsutra has evolved alongside changing lifestyles while continuing to hold deep emotional significance. Modern women seek jewellery that not only reflects tradition but also complements their individuality, personal style, and everyday routines. This shift has inspired designs that are versatile, elegant, and comfortable enough to be worn beyond special occasions.

From classic black-bead styles to modern diamond mangalsutra designs, each creation is thoughtfully crafted to complement evolving lifestyles while preserving the significance of tradition. Whether for brides, working professionals, or women seeking elegant everyday wear, the collection offers designs that celebrate individuality and enduring relationships.

The collection has been thoughtfully designed to cater to diverse preferences and occasions. Women seeking everyday elegance can explore lightweight mangalsutras crafted for comfort and effortless wear, while those who appreciate timeless craftsmanship can choose from traditional designs inspired by heritage aesthetics. For brides and wedding celebrations, the collection also features elaborate bridal mangalsutras that beautifully capture the significance and grandeur of one of life’s most cherished milestones.

The Ananta Mangalsutra Collection showcases a curated selection of gold mangalsutras and diamond mangalsutras crafted for every stage of a woman’s journey. Combining heritage-inspired artistry with contemporary aesthetics, the collection offers timeless traditional patterns as well as modern minimalist creations, making it ideal for weddings, anniversaries, gifting occasions, and daily wear.

To make this celebration even more memorable, Chandukaka Saraf has announced attractive festive offers for its valued customers. Customers can avail up to 30% off on gold jewellery making charges*, up to 70% off on diamond jewellery making charges*, and Rs 3,000 off per gram on old gold jewellery exchange*. These exclusive offers provide an excellent opportunity for customers to purchase their dream mangalsutra while enjoying exceptional value.

Speaking on the occasion, Chairman Kishorkumar Shah and Managing Director Ms. Samyak Kishorkumar Shah:

“extended a warm invitation to customers to visit their nearest Chandukaka Saraf showroom and explore this exclusive collection. They expressed their gratitude for the trust and affection shown by customers over generations and reaffirmed the brand’s commitment to offering jewellery that celebrates life’s most cherished moments”.

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