Brand Talks
Damas Diamonds Illuminate Infiniti’s Special-Edition QX80 for UAE’s 54th National Day
A unique collaboration between Damas Jewellery and Arabian Automobiles brings white-gold craftsmanship and 38 lab-grown diamonds into a limited run of seven luxury SUVs, celebrating the UAE’s legacy and ambition.
Damas Jewellery has partnered with Arabian Automobiles, the flagship company of the AW Rostamani Group and the authorised Infiniti distributor for Dubai, Sharjah and the Northern Emirates, to unveil a special 54th UAE National Day Edition of the Infiniti QX80. The standout feature of this exclusive release is a custom-designed dashboard ornament crafted in 9-karat white gold and set with 38 lab-grown diamonds, merging fine jewellery artistry with premium automotive design. Only seven vehicles will be produced, each paying homage to the nation’s identity and forward-looking spirit.

The limited edition was introduced at a ceremony hosted by Hussam Baghdadi, COO of AWR Automotive, together with Ananthanarayanan Hariharan, CEO of Damas Jewellery, and Rajnish Damodaran, Director – Retail, Product & Marketing, Damas Jewellery. The centrepiece takes inspiration from the seven constellations visible on 2 December 1971, the night the UAE was founded, symbolising clarity, resilience, and aspiration.

Hussam Baghdadi remarked that such an ambitious collaboration could only happen in the UAE, adding that the theme of “infinite possibilities” has guided Infiniti’s vision in 2025—from reopening the world’s largest Infiniti showroom, where constellations shaped the visitor experience, to a desert adventure that encouraged audiences to look upward and imagine boldly. The partnership with Damas, he said, represents the next chapter in that journey.
Rajnish Damodaran expressed that the project holds deep significance for Damas, a homegrown brand that has evolved alongside the UAE’s growth. Working with Infiniti, represented regionally by Arabian Automobiles Company, allowed Damas to blend its heritage of jewellery craftsmanship with luxury automotive design, creating a piece that reflects the nation’s creativity and enduring values.
The unveiling also showcased The Orphic’s Winter Collection and a curated tea experience by Janat Tea, infusing the evening with cultural richness.
The limited-edition QX80 will remain on display at the Infiniti showroom on Sheikh Zayed Road throughout December 2025.
Brand Talks
Bhima Jewellery Unveils Limited Edition Signature Collection & Inaugurates Great Indian Antique Jewellery Fest
Festive offers, exclusive antique designs and special launch highlight the Christmas–New Year celebration across select Kerala showrooms
Bhima Jewellery has launched the Grand Great Indian Antique Jewellery Fest at its showrooms in Thiruvananthapuram, Pothencode and Attingal, marking the festive season with exclusive launches and attractive offers. The inauguration ceremony was held in the presence of Bhima Jewellery Chairman Dr. B. Govindan, Managing Director Suhas M.S., Directors Gayatri Suhas and Navya Suhas, along with valued customers.
Running from December 20 to December 31, the festival offers customers up to 50% off on gold jewellery, discounts of up to Rs.15,000 per carat on diamond jewellery, and exchange benefits of up to Rs.2,000 on old gold.


A major highlight of the fest was the unveiling of Bhima Jewellery’s Limited Edition Signature Collection, specially curated for the occasion. The collection showcases antique-inspired designs that reflect exceptional craftsmanship and timeless elegance.
Speaking on the occasion, Managing Director Suhas M.S. invited customers to celebrate the Christmas and New Year season with Bhima Jewellery, noting that over 3,000 handpicked statement pieces from across India have been brought together for the festival. The Great Indian Antique Jewellery Fest aims to deliver a distinctive shopping experience through exclusive collections, festive benefits and Bhima Jewellery’s trusted legacy of purity and excellence.
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