Brand Talks
Prada Launches ‘Couleur Vivante’ Collection, Elevating Colour Gemstones in Fine Jewellery
The 2025 collection, co-designed by Miuccia Prada and Raf Simons, highlights vibrant gemstones, architectural silhouettes and blockchain-backed transparency.
Prada has unveiled its latest fine-jewellery offering, ‘Couleur Vivante,’ a 2025 collection that deepens the fashion house’s commitment to the global high-jewellery segment. Introduced across international markets this month, the line blends bold colour narratives with contemporary design sensibilities, marking another significant step in Prada’s jewellery evolution.
Co-created by Miuccia Prada and Raf Simons, the collection spans staples such as solitaire rings, rivière necklaces, line bracelets and drop earrings. True to its name, Couleur Vivante places coloured gemstones at the center of its identity, diverging from the traditional diamond-led aesthetic of many European maisons. The curated palette features amethyst, aquamarine, madeira citrine, morganite and oro-verde peridot — all selected for their chromatic intensity and expressive appeal.
Design elements draw inspiration from Prada’s signature geometric language, including angular silhouettes and asymmetric details that echo the brand’s iconic triangular motif. The pieces are crafted to create a balance between architectural form and gemstone vibrancy.
One of the defining features of the collection is its commitment to transparency. Each jewel is digitally registered through the Aura Blockchain Consortium, allowing consumers to trace gemstone provenance from source to finished piece. In addition, items are accompanied by grading reports from independent gemological laboratories, reflecting the growing demand for verified authenticity among modern luxury buyers.
Industry observers note that Prada’s colour-led strategy aligns with a broader market shift, particularly among younger consumers who favour expressive, non-traditional stones over classic heirloom styles. For retailers, the launch underscores increasing commercial traction in the coloured-gemstone category.
With Couleur Vivante, Prada continues its expansion beyond fashion into high-value jewellery, signalling long-term ambitions in a sector where craftsmanship, innovation and provenance are becoming increasingly crucial.
Brand Talks
Chandukaka Saraf Presents ‘Ananta Mangalsutra Collection’
The Ananta Mangalsutra Collection Blends Timeless Tradition With Contemporary Elegance, Offering Gold and Diamond Designs For Every Woman and Every Milestone.
Celebrating a remarkable legacy of 200 years, Chandukaka Saraf, a name trusted across generations, proudly presents the exclusive ‘Ananta Mangalsutra Collection’. This specially curated range brings together exquisite gold and diamond mangalsutras that beautifully blend the sacred heritage of Indian traditions with contemporary elegance, catering to the preferences of today’s modern woman.


A mangalsutra is more than just a piece of jewellery, it is a symbol of love, commitment, and an everlasting bond. Keeping this sentiment at the heart of the collection, Chandukaka Saraf has curated a wide range of traditional, contemporary, lightweight, and diamond-studded mangalsutras, offering something special for every woman and every occasion.
Over the years, the mangalsutra has evolved alongside changing lifestyles while continuing to hold deep emotional significance. Modern women seek jewellery that not only reflects tradition but also complements their individuality, personal style, and everyday routines. This shift has inspired designs that are versatile, elegant, and comfortable enough to be worn beyond special occasions.
From classic black-bead styles to modern diamond mangalsutra designs, each creation is thoughtfully crafted to complement evolving lifestyles while preserving the significance of tradition. Whether for brides, working professionals, or women seeking elegant everyday wear, the collection offers designs that celebrate individuality and enduring relationships.

The collection has been thoughtfully designed to cater to diverse preferences and occasions. Women seeking everyday elegance can explore lightweight mangalsutras crafted for comfort and effortless wear, while those who appreciate timeless craftsmanship can choose from traditional designs inspired by heritage aesthetics. For brides and wedding celebrations, the collection also features elaborate bridal mangalsutras that beautifully capture the significance and grandeur of one of life’s most cherished milestones.

The Ananta Mangalsutra Collection showcases a curated selection of gold mangalsutras and diamond mangalsutras crafted for every stage of a woman’s journey. Combining heritage-inspired artistry with contemporary aesthetics, the collection offers timeless traditional patterns as well as modern minimalist creations, making it ideal for weddings, anniversaries, gifting occasions, and daily wear.
To make this celebration even more memorable, Chandukaka Saraf has announced attractive festive offers for its valued customers. Customers can avail up to 30% off on gold jewellery making charges*, up to 70% off on diamond jewellery making charges*, and Rs 3,000 off per gram on old gold jewellery exchange*. These exclusive offers provide an excellent opportunity for customers to purchase their dream mangalsutra while enjoying exceptional value.
Speaking on the occasion, Chairman Kishorkumar Shah and Managing Director Ms. Samyak Kishorkumar Shah:

“extended a warm invitation to customers to visit their nearest Chandukaka Saraf showroom and explore this exclusive collection. They expressed their gratitude for the trust and affection shown by customers over generations and reaffirmed the brand’s commitment to offering jewellery that celebrates life’s most cherished moments”.
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