DiamondBuzz
Craftier Unveils Exclusive Solitaire Collection to Celebrate Akshaya Tritiya
On the famous Indian festival, Akshaya Tritiya, a day considered auspicious for new beginnings and valuable purchases, Craftier, a premium lab-grown diamond brand with multiple flagship stores, introduces its Special Solitaire Collection. This latest launch is a blend of classic luxury and modern finesse, offering a unique opportunity to own a refined collection of lab-grown solitaire jewelry that enhance your everyday wardrobe with timeless elegance.
The collection features more than eight shapes of solitaires, customizable according to personal style and preference in yellow, white, and rose gold. With a carat weight starting from 1.00 and above, each piece receives IGI certification for quality, authenticity, and brilliance. Since the collection offers everything from classic round-cut designs to unique bespoke shapes, Craftier combines innovation with unmatched precision.
“Since Akshaya Tritiya symbolizes wealth, fortune, and new beginnings, it inspires people to invest consciously. Our solitaire collection is an amalgamation of luxury with sustainable choices, both of which hold emotional, artistic, and material value,” states Mr. Achal Gupta, Founder of Craftier. “Each piece in this collection speaks volumes about conscious luxury, timeless style, and personal expression.”
Craftier’s commitment to customer satisfaction is underlined by its robust Lifetime Exchange and Buyback Policy. The Lifetime Exchange allows patrons to upgrade their jewelry at any time.
As an atelier celebrated for its unique approach with lab-grown diamonds, Craftier is synonymous with love embellished by craftsmanship, transparency, and environmental responsibility.
VBJ, Vummidi Bangaru Jewellers, one of South India’s most trusted heritage jewellery brands, partnered with IGNITION, the acclaimed thought leadership platform presented by the Shiv Nadar Foundation and curated by award-winning journalist Shoma Chaudhury. Held at ITC Grand Chola, Chennai, the event brought together distinguished voices from diplomacy, cinema and international affairs, while VBJ showcased its latest PARRO – Signature Collection, celebrating exceptional craftsmanship inspired by nature.
The evening featured compelling conversations with Dr. Abdul Majid Hakeem Ilahi, representative of Iran’s Supreme Leader, who shared perspectives on the evolving geopolitical landscape in West Asia; acclaimed actor Ali Fazal, who reflected on his artistic journey from Indian cinema to Hollywood; and former Foreign Secretary Vijay Gokhale, who discussed the changing global order and insights from his latest book, China’s Wars.
Adding an artistic dimension to the evening, VBJ unveiled a curated display of its PARRO – THE SIGNATURE PARROT COLLECTION, an exclusive line inspired by the grace, vibrancy and symbolism of the parrot. Combining intricate craftsmanship with contemporary design sensibilities, the collection reflects VBJ’s enduring commitment to transforming nature into timeless wearable art.
Speaking on the occasion, Amarendran Vummidi, Managing Partner, VBJ, said:
“IGNITION has established itself as a platform where influential voices come together to spark conversations that shape perspectives. At VBJ, we believe that meaningful ideas and enduring craftsmanship both have the power to inspire generations. Our continued association with IGNITION reflects our commitment to supporting platforms that celebrate excellence, dialogue and creativity.”
Jithendra Vummidi, Managing Partner, VBJ, added:
“The PARRO collection embodies our pursuit of artistry that is rooted in heritage yet resonates with contemporary lifestyles. Presenting it at IGNITION, a forum that celebrates ideas, innovation and culture, is a fitting way to showcase how timeless craftsmanship continues to evolve while staying true to its origins.”
As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage. Continuing this legacy, VBJ is now set to unveil its largest jewellery showroom on Coimbatore’s 100ft Road.
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