The World Federation of Diamond Bourses (WFDB) has expressed strong support for the Luanda Accord, an agreement among major diamond-producing nations and trading hubs to bolster the global promotion of natural diamonds. Under the accord, all signatories will contribute 1% of their annual rough diamond revenue to the Natural Diamond Council’s marketing efforts.

Signed in Luanda, Angola, the accord brings together key industry players, including Botswana, Angola, Namibia, South Africa, Sierra Leone, the DRC, and organizations such as the Antwerp World Diamond Centre, Dubai Multi Commodities Centre (DMCC), India’s Gem & Jewellery Export Promotion Council (GJEPC), and the African Diamond Producers Association.

The agreement follows the WFDB Presidents’ Meeting in New York, where consensus was reached on the urgent need to unite in support of natural diamonds. Industry leaders such as Botswana President Duma Boko, Angolan Minister Diamantino Azevedo, De Beers CEO Al Cook, and DMCC Executive Chairman Ahmed Bin Sulayem were in attendance.

WFDB President Yoram Dvash commended the initiative and particularly praised signatories DMCC and GJEPC, stating, “I am very gratified to see the mobilization of the global diamond industry to promote natural diamonds. As I said at the Presidents’ Meeting, now is the time to lead with unity to protect the value and legacy of the natural diamond. United, we will remind the world why a natural diamond will always be forever.”

The WFDB also launched its own natural diamond video campaign, encouraging members to amplify the message through social media.