DiamondBuzz
WFDB Applauds Luanda Accord Backing Natural Diamond Promotion
The World Federation of Diamond Bourses (WFDB) has expressed strong support for the Luanda Accord, an agreement among major diamond-producing nations and trading hubs to bolster the global promotion of natural diamonds. Under the accord, all signatories will contribute 1% of their annual rough diamond revenue to the Natural Diamond Council’s marketing efforts.
Signed in Luanda, Angola, the accord brings together key industry players, including Botswana, Angola, Namibia, South Africa, Sierra Leone, the DRC, and organizations such as the Antwerp World Diamond Centre, Dubai Multi Commodities Centre (DMCC), India’s Gem & Jewellery Export Promotion Council (GJEPC), and the African Diamond Producers Association.
The agreement follows the WFDB Presidents’ Meeting in New York, where consensus was reached on the urgent need to unite in support of natural diamonds. Industry leaders such as Botswana President Duma Boko, Angolan Minister Diamantino Azevedo, De Beers CEO Al Cook, and DMCC Executive Chairman Ahmed Bin Sulayem were in attendance.
WFDB President Yoram Dvash commended the initiative and particularly praised signatories DMCC and GJEPC, stating, “I am very gratified to see the mobilization of the global diamond industry to promote natural diamonds. As I said at the Presidents’ Meeting, now is the time to lead with unity to protect the value and legacy of the natural diamond. United, we will remind the world why a natural diamond will always be forever.”
The WFDB also launched its own natural diamond video campaign, encouraging members to amplify the message through social media.
DiamondBuzz
Refined Protection: Zen Diamond Presents the Reimagined Evil Eye
Crafted in 9kt White Gold, Zen Diamond’s Contemporary Evil Eye Collection Blends Protection with Poised, Everyday Luxury
The Evil Eye has always been a symbol of protection, but at Zen Diamond, it takes on a refined new identity. Crafted in 9kt white gold, marking a new chapter for the brand, the collection introduces a lighter, sleeker approach to luxury that feels effortless yet intentional. Reimagined for modern wardrobes, the Evil Eye Collection moves beyond charm jewellery and familiar clichés, introducing an interpretation designed for expression and poise. This is not a token you tuck away for sentiment, it’s a statement you choose to wear.
Evil Eye Earrings (Circular Motif)
These earrings reinterpret the traditional protective symbol through soft curves and clean geometry. A circular contour gently frames the evil eye, outlined with a halo of diamonds that bring subtle elegance to the overall silhouette. The overall effect is balanced and understated, playful in meaning, polished in execution, and easy to imagine as an everyday signature.
Evil Eye Hoop Earrings
Sculpted in 9kt white gold, these hoop earrings offer a fresh, playful take on the evil eye. Sky-blue topaz, enamel detailing, and softly set diamonds come together in a way that feels light and expressive rather than formal. Balanced and contemporary, the hoops sit comfortably between statement and subtlety, designed for effortless, everyday wear with a sense of intention.
Evil Eye Necklace with Chain Drops
This design stands out for its sense of movement. Diamond-set elements lead into fine chain drops that shift naturally as the necklace is worn, giving the piece a fluid, architectural quality. While the evil eye remains the focal point, the defining feature is the necklace’s movement and the way it responds to light. Together, these elements create a design of poetic elegance that feels both powerful and feminine.
Teardrop Evil Eye Necklace
This necklace reworks the traditional evil eye through a softer, more fluid lens. Instead of rigid lines, the motif appears almost in motion, with a teardrop form that feels gently melted rather than fixed. Diamonds trace the curve of the design, while enamel detailing adds contrast and depth without overpowering the form. Suspended from a fine chain with scattered accents, the piece is an interpretation of protection that’s thoughtful and modern.
source: Zen Diamond
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