BrandBuzz
Craftier Launches Mother’s Day Special Collection Celebrating the Gen Z Supermom
This Mother’s Day, go beyond flowers and cards. Gift her something eternal, ethical, and exquisitely hers.
One of India’s fastest-growing lab-grown diamond jewelry brands, Craftier, is paying a dazzling tribute to mothers with a sparkling new collection called Crafted With Purpose, Given With Love. Specially designed for the Gen Z Supermom, this collection is a subtle mix of ethical luxury, timeless design, and everyday wearability. A priceless emotional expression from child to mother, this collection is an honour to their brave, brilliant, and purpose-oriented life.
Craftier continues to go on its revolutionary journey in the world of fine jewelry by making sure every fine thing comes with an unmistakable countenance of sustainability and transparency. Each piece in this unique Mother’s Day collection is studded with not just 100% lab-grown diamonds but also exceptional brilliance and an environment-friendly footprint. This collection is tailored specifically for the Gen Z mom who believes in conscious lifestyles but does not want to compromise on aspirations.
This new-age supermom is worthy of jewelry that bears witness to her strength and spirit as she balances her career and side hustle or nurtures a creative passion while parenting with grace. The collection includes elegant pendants, bracelets, rings, studs, earrings, bangles, and nose pins designed for easy wear, layered for impact, or cherished alone as a statement.
Mother’s Day collection by Craftier is all about personal luxury. Customers can customize each piece in yellow, white, or rose gold to match their mother’s unique persona. Every jewelry piece boasts genuine brilliance, with all diamonds of 1.00 carat and above being IGI certified for unparalleled quality and authenticity. Besides, Craftier offers a Lifetime Exchange and Buyback Policy for added convenience, through which customers may upgrade their jewelry at their convenience using Craftier Credits at current market value (valid for 365 days) or request a full refund at current market rates, either in-store credit or to be refunded back to their original mode of payment.
“This collection is an emotional tribute to mothers who are defying the norms and building a legacy. Women who love to decode themselves as bold, self-aware, and aesthetically down-to-earth,” said
Mr. Achal Gupta, Founder of Craftier. “Each piece is a sincere expression meant to resonate with a generation that values purpose every bit as much as it does sparkle.”
Diamonds by Craftier are made using advanced technologies that reflect a natural process without the environmental or ethical cost of traditional mining and just like the Gen Z supermom; they shine with a brilliance deeply rooted in their resilience. The brand is all set to celebrate perhaps your first role model; of course, your mother, who’s forever effortless and focus-driven. Available at all flagship boutiques of Craftier, including PLA Market in Hisar, Elan Miracle in Gurugram, and Spectrum Metro Mall in Noida, the “Crafted With Purpose, Given With Love” collection comes with customized packaging options.
BrandBuzz
Gargi By P N Gadgil & Sons Kicks Off The Festive Season With Mithila Palkar In New Campaign, Putting Silver At The Heart Of Every Celebration
From Festive Dressing To Thoughtful Gifting, The Campaign Brings “Silver For The Life You Lead” To Life With A Fresh, Youthful Take On The Season
As India gets ready to enter its festive season, Gargi by P N Gadgil & Sons (PNGS) is kicking off the celebrations with a new campaign featuring actor and brand ambassador Mithila Palkar, placing silver at the centre of the festivities. Built around the brand thought “Silver for the life you lead”, the campaign celebrates the versatility of 925 sterling silver and how it can move seamlessly from everyday moments to festive occasions, personal style and meaningful gifting.
Rather than viewing festive jewellery only through the lens of grand occasions, Gargi’s latest campaign takes a more relatable approach, presenting silver as jewellery that keeps pace with real lives. With Mithila at the heart of the campaign, the visuals capture the many ways silver can become part of the festive season, whether it is dressing up for celebrations, choosing something special for yourself or finding a thoughtful gift for someone you love.
The campaign also expands the conversation around silver beyond festive dressing, spotlighting Gargi’s Bliss Collection and Kids’ Collection as thoughtful gifting choices for the festive season. While the Bliss Collection offers elegant pieces suited to gifting someone special, the Kids’ Collection brings playful and meaningful options for younger celebrations. Together, the collections highlight silver as a versatile way to mark relationships and occasions across generations.
At the centre of the campaign is Mithila Palkar, whose association with Gargi enters another festive chapter. Known for her effortless and relatable persona, Mithila brings a sense of ease to the campaign, reflecting Gargi’s belief that jewellery should complement the life you lead rather than dictate how you celebrate it.
Speaking about the campaign, Aditya Modak, Co-Founder, Gargi by P N Gadgil & Sons, said:
“Festivals have always been about dressing up, giving, meeting people and creating memories, but the way we celebrate is changing. We wanted this campaign to capture that shift and put silver right where it belongs, in the middle of real celebrations and real lives. With ‘Silver for the life you lead’, we are not asking people to save their jewellery for a special occasion; we are saying that every occasion can be special when you choose something that feels like you.
Mithila brings that thought to life beautifully. She has an effortless way of making every look feel personal, and that is exactly what we wanted this festive campaign to feel like.”
The campaign further brings attention to Gargi’s ongoing festive offers on selected 925 sterling silver jewellery, including the Bliss Collection and Kids’ Collection, giving customers an opportunity to explore thoughtful gifting options while shopping for the festive season.
With this campaign, Gargi aims to make silver an integral part of festive dressing and gifting, while strengthening its positioning as a brand that brings accessible, expressive and versatile jewellery to different moments of life.
The campaign will roll out across Gargi’s digital and social media platforms, retail stores and other consumer touchpoints through the festive season.
About Gargi by P N Gadgil & Sons
Gargi by P N Gadgil & Sons is a well-known fashion jewellery brand that redefines contemporary style with its innovative designs. Backed by the legacy of P N Gadgil & Sons, established in 1832, Gargi has built an expanding retail presence across India. The brand offers accessible and stylish jewellery across 925 sterling silver and certified natural diamond categories, with a focus on design, craftsmanship and quality. Gargi continues to build its presence across occasions and generations through jewellery designed for the way people live, celebrate and express themselves today.
Social media handle of Gargi and Spokesperson
Gargi Website –https://www.gargi.shop/Gargi Instagram – https://www.instagram.com/gargibypng/ Gargi LinkedIn – https://www.linkedin.com/company/gargibypng/?originalSubdomain=in
Aditya Modak LinkedIn –https://www.linkedin.com/in/aditya-modak-9a8393102/
Media Agency
Glocal Brand Solution
Aarya Raut – 8484809115
LinkedIn handles to be tagged in social media posts if needed
Shashi Pankaj LinkedIn Profile – https://in.linkedin.com/in/shashi-pankaj-a7a35958
Rahul Patil LinkedIn Profile – https://in.linkedin.com/in/rahul-patil-90a457260
Rohan Phadke LinkedIn Profile – https://www.linkedin.com/in/rohan-phadke-5ba072125/
Sarang Wadekar LinkedIn Profile – https://www.linkedin.com/in/sarang-wadekar-646b8729
Neeraja Inamdar LinkedIn Profile – https://www.linkedin.com/in/neeraja-inamdar-955410144/
Rucha Pendse LinkedIn Profile – https://www.linkedin.com/in/ruchapendse
Mahesh Notandass Jewellers & Vandals Join Sotheby’s and Somya Khurana For An Evening Of Mindful Living and Exceptional Diamonds In The Swiss Alps
Gargi By P N Gadgil & Sons Kicks Off The Festive Season With Mithila Palkar In New Campaign, Putting Silver At The Heart Of Every Celebration
MCX Sees Broad Pullback Across Precious Metals
Gargi By P N Gadgil & Sons Kicks Off The Festive Season With Mithila Palkar In New Campaign, Putting Silver At The Heart Of Every Celebration
Mahesh Notandass Jewellers & Vandals Join Sotheby’s and Somya Khurana For An Evening Of Mindful Living and Exceptional Diamonds In The Swiss Alps
MCX Sees Broad Pullback Across Precious Metals
-
BrandBuzz3 hours agoGargi By P N Gadgil & Sons Kicks Off The Festive Season With Mithila Palkar In New Campaign, Putting Silver At The Heart Of Every Celebration
-
National News2 hours agoMahesh Notandass Jewellers & Vandals Join Sotheby’s and Somya Khurana For An Evening Of Mindful Living and Exceptional Diamonds In The Swiss Alps
-
National News3 hours agoMCX Sees Broad Pullback Across Precious Metals
-
BrandBuzz5 hours agoDiamonds That Don’t Cost A kidney: KISNA Spotlights Affordable 9KT Diamond Jewellery In Latest Campaign Film
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.