BrandBuzz
Craftier Launches Mother’s Day Special Collection Celebrating the Gen Z Supermom
This Mother’s Day, go beyond flowers and cards. Gift her something eternal, ethical, and exquisitely hers.
One of India’s fastest-growing lab-grown diamond jewelry brands, Craftier, is paying a dazzling tribute to mothers with a sparkling new collection called Crafted With Purpose, Given With Love. Specially designed for the Gen Z Supermom, this collection is a subtle mix of ethical luxury, timeless design, and everyday wearability. A priceless emotional expression from child to mother, this collection is an honour to their brave, brilliant, and purpose-oriented life.
Craftier continues to go on its revolutionary journey in the world of fine jewelry by making sure every fine thing comes with an unmistakable countenance of sustainability and transparency. Each piece in this unique Mother’s Day collection is studded with not just 100% lab-grown diamonds but also exceptional brilliance and an environment-friendly footprint. This collection is tailored specifically for the Gen Z mom who believes in conscious lifestyles but does not want to compromise on aspirations.
This new-age supermom is worthy of jewelry that bears witness to her strength and spirit as she balances her career and side hustle or nurtures a creative passion while parenting with grace. The collection includes elegant pendants, bracelets, rings, studs, earrings, bangles, and nose pins designed for easy wear, layered for impact, or cherished alone as a statement.
Mother’s Day collection by Craftier is all about personal luxury. Customers can customize each piece in yellow, white, or rose gold to match their mother’s unique persona. Every jewelry piece boasts genuine brilliance, with all diamonds of 1.00 carat and above being IGI certified for unparalleled quality and authenticity. Besides, Craftier offers a Lifetime Exchange and Buyback Policy for added convenience, through which customers may upgrade their jewelry at their convenience using Craftier Credits at current market value (valid for 365 days) or request a full refund at current market rates, either in-store credit or to be refunded back to their original mode of payment.
“This collection is an emotional tribute to mothers who are defying the norms and building a legacy. Women who love to decode themselves as bold, self-aware, and aesthetically down-to-earth,” said

Mr. Achal Gupta, Founder of Craftier. “Each piece is a sincere expression meant to resonate with a generation that values purpose every bit as much as it does sparkle.”
Diamonds by Craftier are made using advanced technologies that reflect a natural process without the environmental or ethical cost of traditional mining and just like the Gen Z supermom; they shine with a brilliance deeply rooted in their resilience. The brand is all set to celebrate perhaps your first role model; of course, your mother, who’s forever effortless and focus-driven. Available at all flagship boutiques of Craftier, including PLA Market in Hisar, Elan Miracle in Gurugram, and Spectrum Metro Mall in Noida, the “Crafted With Purpose, Given With Love” collection comes with customized packaging options.
BrandBuzz
Gauri Khan in ZOYA High Jewellery Collection Her Again
Gauri Khan dazzles in ZOYA’s Her Again High Jewellery collection, inspired by India’s spices, memories and vibrant gemstone artistry
At Manish Malhotra’s Diwali celebration, Gauri Khan captivated in ZOYA’s exquisite High Jewellery creations from Her Again. A mesmerising alchemy of rare natural gemstones, expressive colour and intricate craftsmanship lent an unmistakable elegance to her presence. With unexpected pairings of crimson rubellites and soft peach morganites, the jewels brought alive ZOYA’s distinctive artistry, where the beauty of natural gemstones meets the richness of Indian cultural storytelling.
ZOYA’s new High Jewellery collection, Her Again, draws inspiration from India’s spices as keepers of memory, translating their evocative hues into masterful gemstone artistry. Rooted in the belief that our most treasured memories live in colours, fragrances and rituals, the collection draws on the sunlit glow of turmeric, the deep crimson of mace and the soft green of cardamom. Each rare creation becomes a nostalgic talisman of a woman’s journey, an intimate expression of memory, emotion and her return to herself.
For the evening, Gauri Khan paired ZOYA’s spectacular Crimson Joys necklace and earrings with the atelier’s Unbound bangle and Afterglow ring from the Her Again collection. The jewels beautifully complemented her custom hand-embroidered saree by Manish Malhotra.
ABOUT HER JEWELS:

Crimson Joys Necklace: At the heart of this creation rests a magnificent 15.7-carat rubellite cabochon, while soft peach morganites totalling 23.6 carats meet diamonds in a rich interplay of crimson, blush and warm spice tones. Delicate forms inspired by mace and star anise lend the creation its distinctive character, while an ombré of white-to-yellow sapphires carries warmth through the necklace. Evoking the nostalgia of familiar fragrances and cherished moments, Crimson Joys recalls memories that unfurl within, bringing a vivid part of oneself back to life.
Afterglow Ring: A luminous interplay of colour, form and texture, brings a vivid 2.7-carat rubellite into focus, set within custom-cut matt rock crystal and framed by sculptural tendrils inspired by mace. Zambian emeralds echo the form of cardamom, creating a rich dialogue of crimson, green and translucent light. Intricate stone-on-stone craftsmanship brings the composition together, giving the ring its layered, distinctive radiance, where spice-inspired forms meet an unexpected alchemy of colour.

Unbound Bangle: Continuing the celebration of colour, freedom and expression, the bangle brings together 6.4 carats of deep crimson rubellites, Orissa rose garnets and diamonds, their rich palette inspired by the intensity and warmth of spice. Shapes inspired by clove buds and unfurling mace, fine fretwork and sculpted detailing create a jewel of remarkable depth and dimension, with every element contributing to its expressive, exuberant character. A jewel crafted for the woman who knows herself, embraces every facet and wears her freedom with confidence.
Through this interplay of memory, imagination and masterful gemstone artistry, ZOYA looks beyond the familiar to reveal new possibilities in the art of jewellery. Each creation holds meaning, invites interpretation and leaves room for every woman to find something of herself.

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