BrandBuzz
Craftier Launches Mother’s Day Special Collection Celebrating the Gen Z Supermom
This Mother’s Day, go beyond flowers and cards. Gift her something eternal, ethical, and exquisitely hers.
One of India’s fastest-growing lab-grown diamond jewelry brands, Craftier, is paying a dazzling tribute to mothers with a sparkling new collection called Crafted With Purpose, Given With Love. Specially designed for the Gen Z Supermom, this collection is a subtle mix of ethical luxury, timeless design, and everyday wearability. A priceless emotional expression from child to mother, this collection is an honour to their brave, brilliant, and purpose-oriented life.
Craftier continues to go on its revolutionary journey in the world of fine jewelry by making sure every fine thing comes with an unmistakable countenance of sustainability and transparency. Each piece in this unique Mother’s Day collection is studded with not just 100% lab-grown diamonds but also exceptional brilliance and an environment-friendly footprint. This collection is tailored specifically for the Gen Z mom who believes in conscious lifestyles but does not want to compromise on aspirations.
This new-age supermom is worthy of jewelry that bears witness to her strength and spirit as she balances her career and side hustle or nurtures a creative passion while parenting with grace. The collection includes elegant pendants, bracelets, rings, studs, earrings, bangles, and nose pins designed for easy wear, layered for impact, or cherished alone as a statement.
Mother’s Day collection by Craftier is all about personal luxury. Customers can customize each piece in yellow, white, or rose gold to match their mother’s unique persona. Every jewelry piece boasts genuine brilliance, with all diamonds of 1.00 carat and above being IGI certified for unparalleled quality and authenticity. Besides, Craftier offers a Lifetime Exchange and Buyback Policy for added convenience, through which customers may upgrade their jewelry at their convenience using Craftier Credits at current market value (valid for 365 days) or request a full refund at current market rates, either in-store credit or to be refunded back to their original mode of payment.
“This collection is an emotional tribute to mothers who are defying the norms and building a legacy. Women who love to decode themselves as bold, self-aware, and aesthetically down-to-earth,” said

Mr. Achal Gupta, Founder of Craftier. “Each piece is a sincere expression meant to resonate with a generation that values purpose every bit as much as it does sparkle.”
Diamonds by Craftier are made using advanced technologies that reflect a natural process without the environmental or ethical cost of traditional mining and just like the Gen Z supermom; they shine with a brilliance deeply rooted in their resilience. The brand is all set to celebrate perhaps your first role model; of course, your mother, who’s forever effortless and focus-driven. Available at all flagship boutiques of Craftier, including PLA Market in Hisar, Elan Miracle in Gurugram, and Spectrum Metro Mall in Noida, the “Crafted With Purpose, Given With Love” collection comes with customized packaging options.
BrandBuzz
Kushals Fashion Jewellery Launches Navratri & Durga Puja Jewellery Collections
Designed To Complement The Colours, Rituals and Celebrations Of The Season, The Collections Offer Statement Pieces As Well As Versatile Styles That Seamlessly Transition From Traditional Festivities To Contemporary Festive Dressing.
As the festive season unfolds, Kushals brings the spirit of celebration to life with two specially curated modern jewellery collections inspired by the traditions and aesthetics of Navratri and Durga Puja. Blending Indian craftsmanship with contemporary design sensibilities, the festive edits bring together the grandeur of Kundan and Zircon jewellery for Navratri, and the rich, heritage-inspired appeal of Antique jewellery for Durga Puja.


Designed to complement the colours, rituals and celebrations of the season, the collections offer statement pieces as well as versatile styles that seamlessly transition from traditional festivities to contemporary festive dressing.
Navratri Collection: Kundan & Zircon
The Royal Kundan Set features a handcrafted Kundan choker with intricate gold toned framing, polki inspired stones, deep green emerald-toned drops and subtle Meenakari detailing. The set is complemented by statement chandelier Jhumkas, a matching Maang Tikka, bold Kundan Kadas and textured bangles with red and green bead accents. The pieces pair naturally with embroidered chaniya cholis, Bandhani lehengas and festive silk silhouettes.



For a more contemporary festive look, Zircon set (American Diamond) features layered and choker-style necklaces with pastel blush pink and mint green coloured stones, finished in rose-gold and rhodium tones. Cluster studs, drop earrings, statement Zircon rings and flexible cuffs add high-shine glamour with a modern, versatile appeal. These pieces can be styled with Indo-western ensembles, crop-top and skirt combinations or contemporary Garba-night looks.


The Navratri collection is priced from Rs 1,050 onwards, with key pieces including Kundan Maangtika at Rs 1,050, Finger Rings at Rs 1,200, Kundan Earrings at Rs 3,900, Zircon Necklace Sets at Rs 6,800 and Bangles at Rs 6,600.
Durga Puja Collection: Antique Jewellery


For Durga Puja, Kushals draws from the appeal of Antique jewellery, bringing traditional Indian motifs into festive dressing.
The collection features Antique Gold-finish neckpieces with vintage-inspired textures and intricate motifs including peacocks, floral vines. Accented with pearl, ruby and emerald-green coloured details, the pieces bring a rich traditional character to festive looks. The collection features Kadas, bangle stacks, pearl chokers and statement antique rings.
Designed for the spirit of Puja celebrations, these pieces pair effortlessly with traditional Taant, Garad Bengali sarees, and richly textured festive ensembles, making them suited for occasions from Anjali and Sandhi Puja to family gatherings and festive evenings.
The Durga Puja collection is priced from Rs 1,380 onwards, with key pieces including Antique Bangles at Rs 1,380, Earrings at Rs 1,600 and Necklaces at Rs 3,800.
With these two festive edits, Kushals brings together heritage-inspired jewellery and contemporary fashion, offering versatile pieces that allow consumers to style the season’s celebrations in their own way.
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