BrandBuzz
Craftier Launches Mother’s Day Special Collection Celebrating the Gen Z Supermom
This Mother’s Day, go beyond flowers and cards. Gift her something eternal, ethical, and exquisitely hers.
One of India’s fastest-growing lab-grown diamond jewelry brands, Craftier, is paying a dazzling tribute to mothers with a sparkling new collection called Crafted With Purpose, Given With Love. Specially designed for the Gen Z Supermom, this collection is a subtle mix of ethical luxury, timeless design, and everyday wearability. A priceless emotional expression from child to mother, this collection is an honour to their brave, brilliant, and purpose-oriented life.
Craftier continues to go on its revolutionary journey in the world of fine jewelry by making sure every fine thing comes with an unmistakable countenance of sustainability and transparency. Each piece in this unique Mother’s Day collection is studded with not just 100% lab-grown diamonds but also exceptional brilliance and an environment-friendly footprint. This collection is tailored specifically for the Gen Z mom who believes in conscious lifestyles but does not want to compromise on aspirations.
This new-age supermom is worthy of jewelry that bears witness to her strength and spirit as she balances her career and side hustle or nurtures a creative passion while parenting with grace. The collection includes elegant pendants, bracelets, rings, studs, earrings, bangles, and nose pins designed for easy wear, layered for impact, or cherished alone as a statement.
Mother’s Day collection by Craftier is all about personal luxury. Customers can customize each piece in yellow, white, or rose gold to match their mother’s unique persona. Every jewelry piece boasts genuine brilliance, with all diamonds of 1.00 carat and above being IGI certified for unparalleled quality and authenticity. Besides, Craftier offers a Lifetime Exchange and Buyback Policy for added convenience, through which customers may upgrade their jewelry at their convenience using Craftier Credits at current market value (valid for 365 days) or request a full refund at current market rates, either in-store credit or to be refunded back to their original mode of payment.
“This collection is an emotional tribute to mothers who are defying the norms and building a legacy. Women who love to decode themselves as bold, self-aware, and aesthetically down-to-earth,” said
Mr. Achal Gupta, Founder of Craftier. “Each piece is a sincere expression meant to resonate with a generation that values purpose every bit as much as it does sparkle.”
Diamonds by Craftier are made using advanced technologies that reflect a natural process without the environmental or ethical cost of traditional mining and just like the Gen Z supermom; they shine with a brilliance deeply rooted in their resilience. The brand is all set to celebrate perhaps your first role model; of course, your mother, who’s forever effortless and focus-driven. Available at all flagship boutiques of Craftier, including PLA Market in Hisar, Elan Miracle in Gurugram, and Spectrum Metro Mall in Noida, the “Crafted With Purpose, Given With Love” collection comes with customized packaging options.
BrandBuzz
Gargi By PNGS Strengthens Its North & East India Footprint With New Kiosks In Kolkata and Ghaziabad
New Kiosks In Kolkata (New Town) and Ghaziabad Mark A Focused Push Into India’s Jewellery-Rich Heartland Markets
Gargi by PNGS, the fashion jewellery brand from the house of P N Gadgil & Sons, has opened two new kiosks across North and East India through May, extending its reach into some of the country’s most jewellery-loving consumer markets. The new outlets — at New Town in Kolkata and Ghaziabad in the NCR — add to a busy run of openings that has defined the brand’s first quarter of FY27.
The two locations are no accident. The NCR belt sits at the heart of India’s organised jewellery demand, while Kolkata is fast emerging as one of the East’s most promising markets for design-led fashion jewellery. Together, the launches extend the brand’s reach across both regions — and add a second address in Kolkata after this April’s Salt Lake opening.
Kolkata — New Town: a second address in the East
Coming close on the heels of the Salt Lake launch, the New Town kiosk signals that Kolkata is no longer a single-store experiment for Gargi but a market worth building density in. Set in the City Centre II precinct, one of New Town’s most established lifestyle destinations, the kiosk taps into a region where jewellery is woven into both daily life and celebration. Store located at Ground Floor, M Block, City Centre II, Noapara, Action Area-IID, New Town, Kolkata – 700157
Ghaziabad — strengthening the NCR cluster
With Ghaziabad, Gargi tightens its grip on the National Capital Region. Located at North India Mall in Indirapuram’s Vaibhav Khand — a high-density catchment of young families and working professionals — the kiosk complements the brand’s Delhi presence and builds the kind of regional cluster that strengthens both visibility and supply efficiency. Store at Ground Floor, North India Mall, Vaibhav Khand, Indirapuram Scheme, Ghaziabad, Uttar Pradesh – 201014
Speaking on the expansion, Aditya Modak, Co-Founder, Gargi by PNGS, said:
“North and East India have always been central to how Indians think about jewellery, and these two kiosks are us meeting that culture where it lives. Ghaziabad lets us build real depth in the NCR, while our second Kolkata address tells us the East is responding to what we do — a region we are keen to keep building in.”
“What keeps us confident is that this growth is entirely self-funded and built on a zero-debt balance sheet. With 20 new stores planned for FY27, we are not chasing numbers — we are building a brand, one neighbourhood and one customer at a time.”
The May openings build on Gargi’s landmark FY26. The brand closed the year with revenue of Rs. 149.47 crore, a comparable year-on-year growth of nearly 49%, and added 32 new stores, bringing the total to 126 points of sale across 65 cities and 21 states. The company carries zero debt on its balance sheet and has funded its entire expansion organically — a discipline that remains rare in a retail category still dominated by unorganized players.
For FY27, Gargi has set out to add 20 new stores and target a revenue CAGR of around 35%. The first quarter’s openings reflect a deliberate strategy of clustering in high-potential regions rather than spreading thin.
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