BrandBuzz

Craftier Launches Mother’s Day Special Collection Celebrating the Gen Z Supermom

This Mother’s Day, go beyond flowers and cards. Gift her something eternal, ethical, and exquisitely hers.

Published

1 year ago

May 10, 2025

One of India’s fastest-growing lab-grown diamond jewelry brands, Craftier, is paying a dazzling tribute to mothers with a sparkling new collection called Crafted With Purpose, Given With Love. Specially designed for the Gen Z Supermom, this collection is a subtle mix of ethical luxury, timeless design, and everyday wearability. A priceless emotional expression from child to mother, this collection is an honour to their brave, brilliant, and purpose-oriented life.

Craftier continues to go on its revolutionary journey in the world of fine jewelry by making sure every fine thing comes with an unmistakable countenance of sustainability and transparency. Each piece in this unique Mother’s Day collection is studded with not just 100% lab-grown diamonds but also exceptional brilliance and an environment-friendly footprint. This collection is tailored specifically for the Gen Z mom who believes in conscious lifestyles but does not want to compromise on aspirations.

This new-age supermom is worthy of jewelry that bears witness to her strength and spirit as she balances her career and side hustle or nurtures a creative passion while parenting with grace. The collection includes elegant pendants, bracelets, rings, studs, earrings, bangles, and nose pins designed for easy wear, layered for impact, or cherished alone as a statement.

Mother’s Day collection by Craftier is all about personal luxury. Customers can customize each piece in yellow, white, or rose gold to match their mother’s unique persona. Every jewelry piece boasts genuine brilliance, with all diamonds of 1.00 carat and above being IGI certified for unparalleled quality and authenticity. Besides, Craftier offers a Lifetime Exchange and Buyback Policy for added convenience, through which customers may upgrade their jewelry at their convenience using Craftier Credits at current market value (valid for 365 days) or request a full refund at current market rates, either in-store credit or to be refunded back to their original mode of payment.

“This collection is an emotional tribute to mothers who are defying the norms and building a legacy. Women who love to decode themselves as bold, self-aware, and aesthetically down-to-earth,” said

Mr. Achal Gupta, Founder of Craftier. “Each piece is a sincere expression meant to resonate with a generation that values purpose every bit as much as it does sparkle.”

Diamonds by Craftier are made using advanced technologies that reflect a natural process without the environmental or ethical cost of traditional mining and just like the Gen Z supermom; they shine with a brilliance deeply rooted in their resilience. The brand is all set to celebrate perhaps your first role model; of course, your mother, who’s forever effortless and focus-driven. Available at all flagship boutiques of Craftier, including PLA Market in Hisar, Elan Miracle in Gurugram, and Spectrum Metro Mall in Noida, the “Crafted With Purpose, Given With Love” collection comes with customized packaging options.

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BrandBuzz

Candere Announces Smriti Mandhana As Its New Brand Ambassador

Indian Cricket Star Joins Shah Rukh Khan To Strengthen Candere’s Appeal Among Young, Style-Conscious Consumers.

Published

6 hours ago

June 27, 2026

JewelBuzz Spread The Buzz

Candere, the lifestyle jewellery brand from the House of Kalyan Jewellers, has announced celebrated Indian cricketer Smriti Mandhana as its new brand ambassador. Joining Shah Rukh Khan as the face of the brand, Smriti’s association marks a significant step in Candere’s journey to strengthen its connect with young, modern Indian consumers.

One of India’s most accomplished cricketers, Smriti has built a strong connection with audiences through her achievements, consistency and authenticity. At a time when women’s cricket continues to command growing attention across the country, her association with Candere reflects the brand’s focus on consumers who view jewellery not as something reserved for occasions, but as a natural part of everyday self-expression.

Ramesh Kalyanaraman, Director, Candere, Said:

“Smriti Mandhana’s influence extends far beyond the cricket field. She represents a generation that values ambition, authenticity and confidence, and has become an inspiration to millions through her achievements and conduct. We are delighted to welcome her as the face of Candere alongside Shah Rukh Khan.

Together, they reflect the diversity of today’s India and the many ways consumers express themselves. As Candere continues to grow as a lifestyle jewellery brand, Smriti’s association will help us deepen our connect with audiences across the country.”

As consumer preferences continue to evolve, jewellery is increasingly becoming part of everyday dressing rather than being reserved for special occasions. Candere has built its offering around this shift, with contemporary collections designed to complement daily routines, personal style and modern lifestyles. From workdays and weekends to celebrations and milestones, the brand’s versatile designs enable consumers to wear jewellery more often, more effortlessly and more meaningfully.

Commenting on the association, Smriti Mandhana Said:

“I’m delighted to associate with Candere, a brand that truly understands the style sensibilities of today’s consumers. For me, jewellery isn’t something that’s reserved for special occasions; it’s something I wear every day. It’s a part of my personal style and often the finishing touch that makes me feel like myself.

Candere’s contemporary designs fit effortlessly into that mindset, making jewellery relevant for everyday moments. I’m excited to be part of this journey and look forward to connecting with audiences through the brand’s campaigns.”

With over 130 retail stores across India and a rapidly growing presence nationwide, Candere continues to shape the evolving lifestyle jewellery category. The brand’s omni-channel approach offers customers a seamless shopping experience across its expanding retail footprint and digital platform. Backed by the trusted legacy of Kalyan Jewellers, Candere combines craftsmanship, contemporary design and accessibility to create jewellery that becomes a natural part of consumers’ everyday lives.