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Craftier Launches Mother’s Day Special Collection Celebrating the Gen Z Supermom

This Mother’s Day, go beyond flowers and cards. Gift her something eternal, ethical, and exquisitely hers.

Published

12 months ago

May 10, 2025

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One of India’s fastest-growing lab-grown diamond jewelry brands, Craftier, is paying a dazzling tribute to mothers with a sparkling new collection called Crafted With Purpose, Given With Love. Specially designed for the Gen Z Supermom, this collection is a subtle mix of ethical luxury, timeless design, and everyday wearability. A priceless emotional expression from child to mother, this collection is an honour to their brave, brilliant, and purpose-oriented life.

Craftier continues to go on its revolutionary journey in the world of fine jewelry by making sure every fine thing comes with an unmistakable countenance of sustainability and transparency. Each piece in this unique Mother’s Day collection is studded with not just 100% lab-grown diamonds but also exceptional brilliance and an environment-friendly footprint. This collection is tailored specifically for the Gen Z mom who believes in conscious lifestyles but does not want to compromise on aspirations.

This new-age supermom is worthy of jewelry that bears witness to her strength and spirit as she balances her career and side hustle or nurtures a creative passion while parenting with grace. The collection includes elegant pendants, bracelets, rings, studs, earrings, bangles, and nose pins designed for easy wear, layered for impact, or cherished alone as a statement.

Mother’s Day collection by Craftier is all about personal luxury. Customers can customize each piece in yellow, white, or rose gold to match their mother’s unique persona. Every jewelry piece boasts genuine brilliance, with all diamonds of 1.00 carat and above being IGI certified for unparalleled quality and authenticity. Besides, Craftier offers a Lifetime Exchange and Buyback Policy for added convenience, through which customers may upgrade their jewelry at their convenience using Craftier Credits at current market value (valid for 365 days) or request a full refund at current market rates, either in-store credit or to be refunded back to their original mode of payment.

“This collection is an emotional tribute to mothers who are defying the norms and building a legacy. Women who love to decode themselves as bold, self-aware, and aesthetically down-to-earth,” said

Mr. Achal Gupta, Founder of Craftier. “Each piece is a sincere expression meant to resonate with a generation that values purpose every bit as much as it does sparkle.”

Diamonds by Craftier are made using advanced technologies that reflect a natural process without the environmental or ethical cost of traditional mining and just like the Gen Z supermom; they shine with a brilliance deeply rooted in their resilience. The brand is all set to celebrate perhaps your first role model; of course, your mother, who’s forever effortless and focus-driven. Available at all flagship boutiques of Craftier, including PLA Market in Hisar, Elan Miracle in Gurugram, and Spectrum Metro Mall in Noida, the “Crafted With Purpose, Given With Love” collection comes with customized packaging options.

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BrandBuzz

First Love, First Inspiration- Kumari Fine Jewellery Unveils Its Mother’s Day Tribute

Through its heartfelt “Your First Inspiration” campaign, Kumari Fine Jewellery celebrates mothers as the original muses who shape Our Sense Of Beauty, Strength, And Identity, While Spotlighting Its Expressive Abstract Collection and Special Mother’s Day Offers.

Published

2 days ago

May 7, 2026

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This Mother’s Day, Kumari Fine Jewellery unveils its latest campaign, “Your First Inspiration,” shifting the lens to the woman who serves as our very first encounter with style, strength, and substance. Before we looked to the world for influence, we looked to her. The campaign celebrates the mother as the primary root of our identities, the woman whose subtle gestures and definitive choices shaped the way we see the world.

The narrative is built on the realisation that a mother’s influence is often our first lesson in grace. From the way she carried herself to the quiet confidence in her decisions, she became the blueprint for who we aspired to be. “Your First Inspiration” is a tribute to that foundational bond, acknowledging that our own sense of self is a reflection of the light she first cast.

Supriya Kataria, Founder, Kumari Fine Jewellery says:

“As a mother and a founder, I recognise that our children don’t just observe what we do; they absorb who we are. With this campaign, we honor the mother as the original muse. She is the first person to show us what it means to be inspired, and our pieces are designed to reflect that enduring influence — a tribute to the woman who shaped our very first ideas of beauty and strength.”

To celebrate this profound connection, Kumari is highlighting its Abstract Collection. Featuring non-linear and avant-garde forms, these pieces mirror the intricate ways a mother’s influence weaves through our lives. Launching across all digital platforms, the campaign invites you to honor your first inspiration with a gift that matches her unique legacy.

To mark the occasion, Kumari Fine Jewellery is also extending a limited-period Mother’s Day offering, with a flat 20% off on diamond prices and 10% off on making charges, encouraging customers to celebrate her with thoughtful, lasting gifts.