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Craftier Launches Mother’s Day Special Collection Celebrating the Gen Z Supermom

This Mother’s Day, go beyond flowers and cards. Gift her something eternal, ethical, and exquisitely hers.

Published

1 year ago

May 10, 2025

One of India’s fastest-growing lab-grown diamond jewelry brands, Craftier, is paying a dazzling tribute to mothers with a sparkling new collection called Crafted With Purpose, Given With Love. Specially designed for the Gen Z Supermom, this collection is a subtle mix of ethical luxury, timeless design, and everyday wearability. A priceless emotional expression from child to mother, this collection is an honour to their brave, brilliant, and purpose-oriented life.

Craftier continues to go on its revolutionary journey in the world of fine jewelry by making sure every fine thing comes with an unmistakable countenance of sustainability and transparency. Each piece in this unique Mother’s Day collection is studded with not just 100% lab-grown diamonds but also exceptional brilliance and an environment-friendly footprint. This collection is tailored specifically for the Gen Z mom who believes in conscious lifestyles but does not want to compromise on aspirations.

This new-age supermom is worthy of jewelry that bears witness to her strength and spirit as she balances her career and side hustle or nurtures a creative passion while parenting with grace. The collection includes elegant pendants, bracelets, rings, studs, earrings, bangles, and nose pins designed for easy wear, layered for impact, or cherished alone as a statement.

Mother’s Day collection by Craftier is all about personal luxury. Customers can customize each piece in yellow, white, or rose gold to match their mother’s unique persona. Every jewelry piece boasts genuine brilliance, with all diamonds of 1.00 carat and above being IGI certified for unparalleled quality and authenticity. Besides, Craftier offers a Lifetime Exchange and Buyback Policy for added convenience, through which customers may upgrade their jewelry at their convenience using Craftier Credits at current market value (valid for 365 days) or request a full refund at current market rates, either in-store credit or to be refunded back to their original mode of payment.

“This collection is an emotional tribute to mothers who are defying the norms and building a legacy. Women who love to decode themselves as bold, self-aware, and aesthetically down-to-earth,” said

Mr. Achal Gupta, Founder of Craftier. “Each piece is a sincere expression meant to resonate with a generation that values purpose every bit as much as it does sparkle.”

Diamonds by Craftier are made using advanced technologies that reflect a natural process without the environmental or ethical cost of traditional mining and just like the Gen Z supermom; they shine with a brilliance deeply rooted in their resilience. The brand is all set to celebrate perhaps your first role model; of course, your mother, who’s forever effortless and focus-driven. Available at all flagship boutiques of Craftier, including PLA Market in Hisar, Elan Miracle in Gurugram, and Spectrum Metro Mall in Noida, the “Crafted With Purpose, Given With Love” collection comes with customized packaging options.

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BrandBuzz

Akoirah By Augmont Introduces ‘Sculpted By Nature’, A Contemporary Fine Jewellery Collection Inspired By Nature’s Timeless Forms

A Sculptural Celebration Of Nature, Crafted For Modern Everyday Elegance

Published

3 hours ago

September 8, 2026

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Nature has long been one of design’s greatest muses, inspiring architecture, fashion, interiors, and art with its effortless balance of beauty and structure. Drawing from this enduring influence, Akoirah by Augmont unveils Sculpted by Nature, a contemporary fine jewellery collection that reimagines botanical forms through sculptural silhouettes, refined craftsmanship, and laboratory-grown diamonds.

The collection celebrates the quiet elegance of nature, translating blooming petals, graceful vines, delicate leaves, and organic curves into wearable works of art. Designed for the modern consumer who values individuality as much as craftsmanship, Sculpted by Nature reflects a new perspective on fine jewellery, where timeless inspiration meets contemporary expression.

The collection features standout creations including The Diamond Cluster Studs, inspired by petals in full bloom and finished with striking pear-cut diamond drops; The Enchanted Vine Hoops, which reinterpret climbing vines through fluid, diamond-studded silhouettes; The Pear Halo Studs, a modern take on a timeless classic with layered pear-shaped brilliance; and The Botanical Laurel Ring, inspired by intertwined foliage and designed to capture nature’s graceful movement.

Crafted in recycled gold and set with laboratory-grown diamonds, each piece balances artistic design with everyday versatility. Rather than being reserved for special occasions, the collection is designed to become part of the wearer’s personal style, seamlessly transitioning from everyday dressing to celebratory moments.

Commenting on the launch, Namita Kothari, Founder, Akoirah by Augmont, said:

“Nature has an effortless way of creating forms that are timeless, balanced, and endlessly inspiring. With Sculpted by Nature, we wanted to capture that beauty through a contemporary lens, creating jewellery that feels artistic, versatile, and deeply personal. Every piece is designed to celebrate craftsmanship while allowing the wearer to express their individuality, making it as relevant for everyday wear as it is for life’s special moments.”

As consumers increasingly gravitate towards jewellery that reflects their personality rather than tradition alone, design is emerging as one of the strongest differentiators in the luxury jewellery category. Today’s buyers are seeking pieces that are versatile, expressive, and thoughtfully crafted, moving beyond occasion-led purchases to jewellery that becomes part of their everyday identity.

Sculpted by Nature, Akoirah continues to redefine modern luxury by creating collections that combine contemporary design with conscious craftsmanship. Inspired by nature yet designed for today’s lifestyles, the collection offers a fresh interpretation of fine jewellery, one where every piece is intended to be worn, cherished, and collected.