BrandBuzz
Craftier Launches Mother’s Day Special Collection Celebrating the Gen Z Supermom
This Mother’s Day, go beyond flowers and cards. Gift her something eternal, ethical, and exquisitely hers.
One of India’s fastest-growing lab-grown diamond jewelry brands, Craftier, is paying a dazzling tribute to mothers with a sparkling new collection called Crafted With Purpose, Given With Love. Specially designed for the Gen Z Supermom, this collection is a subtle mix of ethical luxury, timeless design, and everyday wearability. A priceless emotional expression from child to mother, this collection is an honour to their brave, brilliant, and purpose-oriented life.
Craftier continues to go on its revolutionary journey in the world of fine jewelry by making sure every fine thing comes with an unmistakable countenance of sustainability and transparency. Each piece in this unique Mother’s Day collection is studded with not just 100% lab-grown diamonds but also exceptional brilliance and an environment-friendly footprint. This collection is tailored specifically for the Gen Z mom who believes in conscious lifestyles but does not want to compromise on aspirations.
This new-age supermom is worthy of jewelry that bears witness to her strength and spirit as she balances her career and side hustle or nurtures a creative passion while parenting with grace. The collection includes elegant pendants, bracelets, rings, studs, earrings, bangles, and nose pins designed for easy wear, layered for impact, or cherished alone as a statement.
Mother’s Day collection by Craftier is all about personal luxury. Customers can customize each piece in yellow, white, or rose gold to match their mother’s unique persona. Every jewelry piece boasts genuine brilliance, with all diamonds of 1.00 carat and above being IGI certified for unparalleled quality and authenticity. Besides, Craftier offers a Lifetime Exchange and Buyback Policy for added convenience, through which customers may upgrade their jewelry at their convenience using Craftier Credits at current market value (valid for 365 days) or request a full refund at current market rates, either in-store credit or to be refunded back to their original mode of payment.
“This collection is an emotional tribute to mothers who are defying the norms and building a legacy. Women who love to decode themselves as bold, self-aware, and aesthetically down-to-earth,” said
Mr. Achal Gupta, Founder of Craftier. “Each piece is a sincere expression meant to resonate with a generation that values purpose every bit as much as it does sparkle.”
Diamonds by Craftier are made using advanced technologies that reflect a natural process without the environmental or ethical cost of traditional mining and just like the Gen Z supermom; they shine with a brilliance deeply rooted in their resilience. The brand is all set to celebrate perhaps your first role model; of course, your mother, who’s forever effortless and focus-driven. Available at all flagship boutiques of Craftier, including PLA Market in Hisar, Elan Miracle in Gurugram, and Spectrum Metro Mall in Noida, the “Crafted With Purpose, Given With Love” collection comes with customized packaging options.
BrandBuzz
GIVA and Kriti Sanon Come Together For A New Era Of Modern Jewellery
Style, Sealed In Silver; Is A Fun New Campaign Film Featuring Kriti Sanon, Marking A New Chapter For India’s Most-Loved Fine Silver Jewellery Brand
GIVA, India’s fastest-growing fine jewellery brand, today announced a landmark partnership with National Award-winning actor Kriti Sanon as its newest brand ambassador and the face of a fun new brand film, cementing a relationship built on genuine conviction in what GIVA stands for.
At the heart of the launch is Style, Sealed in Silver, a fun and elevated campaign film that reflects how today’s consumers wear jewellery, not just for occasions, but as an extension of their identity, mood, and personal style. The film is a deliberate departure from the reverent, occasion-first language of traditional jewellery advertising. It celebrates silver not as a compromise but as a choice, worn with pride, gifted with intention, and sealed in the kind of quality that lasts a lifetime
Speaking about the collaboration, Kriti Sanon Said:
“I have always believed that the jewellery you wear every day says something about who you are, and GIVA understands that beautifully. The brand reflects the confidence, individuality, and self-expression that modern women resonate with today. This is not just a campaign for me, it is a genuine belief in what GIVA is building.”
GIVA has always believed that the right partnership goes beyond visibility; it is about shared vision and genuine resonance. Kriti Sanon embodies the spirit of the modern GIVA woman: confident, accomplished, expressive, and entirely herself. From her National Award-winning performance in Mimi to commercial successes like Crew and Teri Baaton Mein Aisa Uljha Jiya, Kriti has built a career rooted in versatility, authenticity, and breaking convention, values that mirror GIVA’s own disruptive journey in a traditionally gold-dominated jewellery market.
Speaking of the association, Ishendra Agarwal, Founder of GIVA, Said:
From 1 store to 300+, every step of GIVA’s journey has been about one thing: building something real. Kriti choosing to represent GIVA is a reflection of how far this brand has come. She is not just the face of the brand; she is a partner in where we are going, bringing the same energy, authenticity, and ambition to GIVA that she brings to everything she does.
Over the years, GIVA has grown into something we’re deeply proud of, a brand that millions of Indian women have made their own. Kriti becoming part of that story feels like a powerful new chapter for us.”
The campaign rolls out across digital, OTT, and retail touchpoints, with a full 360-degree activation planned across GIVA’s omnichannel network of stores, e-commerce platforms, and social channels.
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