BrandBuzz

Craftier Launches Mother’s Day Special Collection Celebrating the Gen Z Supermom

This Mother’s Day, go beyond flowers and cards. Gift her something eternal, ethical, and exquisitely hers.

Published

1 year ago

May 10, 2025

JewelBuzz Spread The Buzz

1,924 Views

One of India’s fastest-growing lab-grown diamond jewelry brands, Craftier, is paying a dazzling tribute to mothers with a sparkling new collection called Crafted With Purpose, Given With Love. Specially designed for the Gen Z Supermom, this collection is a subtle mix of ethical luxury, timeless design, and everyday wearability. A priceless emotional expression from child to mother, this collection is an honour to their brave, brilliant, and purpose-oriented life.

Craftier continues to go on its revolutionary journey in the world of fine jewelry by making sure every fine thing comes with an unmistakable countenance of sustainability and transparency. Each piece in this unique Mother’s Day collection is studded with not just 100% lab-grown diamonds but also exceptional brilliance and an environment-friendly footprint. This collection is tailored specifically for the Gen Z mom who believes in conscious lifestyles but does not want to compromise on aspirations.

This new-age supermom is worthy of jewelry that bears witness to her strength and spirit as she balances her career and side hustle or nurtures a creative passion while parenting with grace. The collection includes elegant pendants, bracelets, rings, studs, earrings, bangles, and nose pins designed for easy wear, layered for impact, or cherished alone as a statement.

Mother’s Day collection by Craftier is all about personal luxury. Customers can customize each piece in yellow, white, or rose gold to match their mother’s unique persona. Every jewelry piece boasts genuine brilliance, with all diamonds of 1.00 carat and above being IGI certified for unparalleled quality and authenticity. Besides, Craftier offers a Lifetime Exchange and Buyback Policy for added convenience, through which customers may upgrade their jewelry at their convenience using Craftier Credits at current market value (valid for 365 days) or request a full refund at current market rates, either in-store credit or to be refunded back to their original mode of payment.

“This collection is an emotional tribute to mothers who are defying the norms and building a legacy. Women who love to decode themselves as bold, self-aware, and aesthetically down-to-earth,” said

Mr. Achal Gupta, Founder of Craftier. “Each piece is a sincere expression meant to resonate with a generation that values purpose every bit as much as it does sparkle.”

Diamonds by Craftier are made using advanced technologies that reflect a natural process without the environmental or ethical cost of traditional mining and just like the Gen Z supermom; they shine with a brilliance deeply rooted in their resilience. The brand is all set to celebrate perhaps your first role model; of course, your mother, who’s forever effortless and focus-driven. Available at all flagship boutiques of Craftier, including PLA Market in Hisar, Elan Miracle in Gurugram, and Spectrum Metro Mall in Noida, the “Crafted With Purpose, Given With Love” collection comes with customized packaging options.

Up Next

GIVA unveils heartfelt campaign – GIVA for Every Mother; features Anushka Sharma

Don't Miss

Lucira Unveils Elegant Lab-Grown Diamond Jewelry Collection for a Meaningful Mother’s Day

Click to comment

Name*

Email*

Website

Name*

Email*

Website

0 Comments

Oldest

Newest Most Voted

Inline Feedbacks

View all comments

BrandBuzz

P N Gadgil and Sons Welcomes Sonali Bendre As Brand Ambassador

Iconic Actor To Lead Brand’s Flagship Campaign, Launched On 8th May. Campaign Celebrates The Timeless Bond Between Women, Gold, and Grace

Published

17 hours ago

May 11, 2026

JewelBuzz Spread The Buzz

1,775 Views

P. N. Gadgil & Sons (PNGS), one of India’s most trusted jewellery brands with over 192+ years of legacy, today announced the appointment of celebrated actor Sonali Bendre as its Brand Ambassador. The campaign launched on 8th May 2026, with Sonali as the face of PNGS’s main brand identity — featuring the Mangalsutra, traditional jewellery collections, and the brand’s enduring promise of jewellery as heirloom, not merely adornment.

A Meeting of Legacies

The partnership is rooted in a rare alignment of values. Sonali Bendre is one of India’s most enduring cultural figures — an actor who rose to iconic status in the 1990s and 2000s, and who has since earned equal admiration for her resilience, authenticity, and grace. Her personal journey through adversity, faced with quiet courage, has made her a symbol of strength for generations of Indian women. As a mother deeply rooted in her Indian identity, she is a natural and powerful fit for a brand that has stood beside Indian families at their most meaningful moments for over 192+ years. For PNGS, she is not just a celebrity endorser — she is a cultural mirror. The Mangalsutra she wears in the campaign is not a prop; it is a statement about the women PNGS has always served and celebrated.

192 Years of Gold, Trust, and Heritage

Founded in 1832 in Sangli, Maharashtra, PNGS has grown from a family workshop to a pan-India retail presence synonymous with hallmarked gold, BIS-certified craftsmanship, and deep cultural heritage. The brand’s promise has always been gold that carries meaning — pieces designed for the milestones they mark, weddings, namakaran ceremonies, anniversaries, and the quiet devotion that defines the relationship between Indian women and their jewellery. The campaign that launched on 8th May extends that promise to a new generation — speaking to the woman who is both rooted and aspirational, who values her heritage without being bound by it.

Aditya Modak, CFO and COO, P N Gadgil and Sons, said:

“At PNGS, every piece of jewellery we create carries the weight of trust — trust built over 192+ years with millions of Indian families. Welcoming Sonali Bendre as our Brand Ambassador is a natural extension of that promise. She embodies the grace, strength, and cultural pride that define the women who wear our jewellery. This partnership is not just a campaign — it is a conversation we are beginning with a new generation of PNGS women, and we could not have found a more authentic voice to lead it.”

Sonali Bendre added:

“Jewellery, for Indian women, has never just been about adornment — it is about identity, memory, and love passed down through generations. P N Gadgil and Sons understands this at a cellular level, and that is what drew me to this partnership. Wearing PNGS jewellery is not a role I am playing — it is a reflection of who I am and what I believe in. I am honoured to be the face of a brand that has been woven into the fabric of so many Indian families’ stories over centuries.”