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Craftier Launches Mother’s Day Special Collection Celebrating the Gen Z Supermom

This Mother’s Day, go beyond flowers and cards. Gift her something eternal, ethical, and exquisitely hers.

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One of India’s fastest-growing lab-grown diamond jewelry brands, Craftier, is paying a dazzling tribute to mothers with a sparkling new collection called Crafted With Purpose, Given With Love. Specially designed for the Gen Z Supermom, this collection is a subtle mix of ethical luxury, timeless design, and everyday wearability. A priceless emotional expression from child to mother, this collection is an honour to their brave, brilliant, and purpose-oriented life.

Craftier continues to go on its revolutionary journey in the world of fine jewelry by making sure every fine thing comes with an unmistakable countenance of sustainability and transparency. Each piece in this unique Mother’s Day collection is studded with not just 100% lab-grown diamonds but also exceptional brilliance and an environment-friendly footprint. This collection is tailored specifically for the Gen Z mom who believes in conscious lifestyles but does not want to compromise on aspirations.

This new-age supermom is worthy of jewelry that bears witness to her strength and spirit as she balances her career and side hustle or nurtures a creative passion while parenting with grace. The collection includes elegant pendants, bracelets, rings, studs, earrings, bangles, and nose pins designed for easy wear, layered for impact, or cherished alone as a statement.

Mother’s Day collection by Craftier is all about personal luxury. Customers can customize each piece in yellow, white, or rose gold to match their mother’s unique persona. Every jewelry piece boasts genuine brilliance, with all diamonds of 1.00 carat and above being IGI certified for unparalleled quality and authenticity. Besides, Craftier offers a Lifetime Exchange and Buyback Policy for added convenience, through which customers may upgrade their jewelry at their convenience using Craftier Credits at current market value (valid for 365 days) or request a full refund at current market rates, either in-store credit or to be refunded back to their original mode of payment.

“This collection is an emotional tribute to mothers who are defying the norms and building a legacy. Women who love to decode themselves as bold, self-aware, and aesthetically down-to-earth,” said

Mr. Achal Gupta, Founder of Craftier. “Each piece is a sincere expression meant to resonate with a generation that values purpose every bit as much as it does sparkle.”

Diamonds by Craftier are made using advanced technologies that reflect a natural process without the environmental or ethical cost of traditional mining and just like the Gen Z supermom; they shine with a brilliance deeply rooted in their resilience. The brand is all set to celebrate perhaps your first role model; of course, your mother, who’s forever effortless and focus-driven. Available at all flagship boutiques of Craftier, including PLA Market in Hisar, Elan Miracle in Gurugram, and Spectrum Metro Mall in Noida, the “Crafted With Purpose, Given With Love” collection comes with customized packaging options.

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BrandBuzz

Orra Launches New Bridal Designs Under ‘Aekta – The Wedding Collection’

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Luxury diamond jeweller Orra has expanded its bridal portfolio with fresh additions to its signature ‘Aekta – The Wedding Collection’, just in time for the peak wedding season. The new range showcases layered diamond necklaces and gemstone-accented sets, thoughtfully crafted for brides and their families across all key wedding ceremonies—from haldi and mehndi to sangeet and reception.

Inspired by gradient leaf motifs, the collection features elegant designs adorned with green and red gemstones, blending traditional aesthetics with a modern sensibility. It offers a versatile mix of lightweight cocktail pieces and opulent bridal sets, appealing to contemporary bridal tastes.

‘Aekta’ has always celebrated the sacred and joyful journey of Indian weddings,” said Dipu Mehta, Managing Director of Orra Fine Jewellery. “With new designs and exclusive seasonal offers, we’re making this experience even more memorable and accessible for our customers.”

To mark the launch, Orra is offering flat 25% off on the diamond value of select necklaces priced above ₹5 lakh, along with 0% down payment and no-interest EMI options. These offers are valid until June 1.

With 97 stores across 40 cities, Orra continues to be a leading name in bridal diamond jewellery, renowned for its Belgian diamonds, unique 73-facet Crown Star cut, and distinctive multi-centre design approach.

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BrandBuzz

Isharya Unveils ‘Indinoor’- A Bold New Era of Festive Indian Jewellery

New brand blends tradition and trend to redefine ethnic jewellery for the modern Indian woman

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In a dynamic move to transform the ethnic jewellery space, the House of Isharya has launched Indinoor, a new brand designed to celebrate the spirit of today’s Indian woman. With its debut collection, Jewels of Happiness, Indinoor offers a vibrant, modern take on traditional festive jewellery—crafted for weddings, festivals, and every moment worth celebrating.

Positioned as a celebration-first label, Indinoor combines accessible luxury with joyful self-expression, blending cultural richness with contemporary design. “Indinoor was born from a desire to make ethnic jewellery more versatile, inclusive, and reflective of today’s Indian woman,” said a spokesperson from Isharya. “It’s about honouring tradition while embracing evolution.”

The Jewels of Happiness collection features bold silhouettes, intricate craftsmanship, and vibrant color palettes, rooted in India’s rich craft heritage but reimagined with a fashion-forward sensibility. Staying true to Isharya’s legacy of quality and detail, Indinoor offers a diverse and thoughtfully curated range at accessible price points.

More than just adornment, Indinoor’s pieces are designed to be deeply personal—mirroring the wearer’s identity, mood, and moments. With plans to expand its assortment to become a go-to destination for ethnic occasion jewellery, Indinoor aims to resonate with women across generations and regions.

In a market where sparkle defines celebration, Indinoor steps in as a fresh, festive, and inclusive answer to India’s evolving jewellery preferences.

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Mark Every Milestone in Style with Mia by Tanishq’s exciting offers, this ‘Joy of Gifting’ Season

From aisle walks to graduation caps—make every moment sparkle ~

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Mia by Tanishq, one of India’s leading fine jewellery brands, announces the ‘Joy of Gifting Festival’, just in time for the wave of the wedding season and graduation celebrations. This limited-time offer gives customers flat 20% off on making charges of diamond jewellery, making it the perfect time to gift something precious for the many milestones life brings.

With the wedding season in the air, Mia offers a thoughtful curation of jewellery that makes gifting effortless—whether you’re honouring the bride on her big day, curating meaningful pieces for the bridesmaids, or looking to gift the family and friends of the couple. Mia’s contemporary yet timeless designs cater to every kind of celebration, ensuring that your gift is as memorable as the moment itself.

Beyond weddings, the Joy of Gifting Festival arrives at the perfect moment for students graduating into new chapters of their lives. Celebrate academic milestones with a piece of fine jewellery that marks not just achievement, but the promise of what lies ahead. Whether it’s for a loved one or a personal reward, Mia’s stunning assortment of collections are perfect to make graduation moments shine.

Mia by Tanishq offers an array of collections, made in 14kt and 18kt gold, adorned with certified natural diamonds. Available at sweet selling price points, the brand offers versatile pieces that can be worn everyday or thoughtfully gifted to loved ones. Innovative designs, including elaborate earcuffs, brooches that double as pendants, lightweight earrings, stackable bracelets, trendy sui-dhagas and intricate ring. The brand’s latest collection – The ‘Mia Fiora’ Collection brings delicate floral motifs to life, featuring intricate designs that reflect the freshness of spring and the essence of personal growth. Gold filigree petals, dainty layered patterns, and hand-carved stones come together to create pieces that celebrate sophistication and individuality.

Available from 23rd May to 8th June, the offer is valid at all Mia by Tanishq stores and online.

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