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Celebrate Varamahalakshmi with Kushal’s Fashion Jewellery: A Divine Collection Celebrating the Goddess in Every Woman

Kushal’s Fashion Jewellery launches a Varamahalakshmi special collection of antique-finish and silver temple jewellery, featuring Lakshmi motifs and South Indian craftsmanship, showcased by Ashika Ranganath

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As the sacred festival of Varamahalakshmi approaches, Kushal’s Fashion Jewellery introduces a new festive collection — a beautifully curated edit of temple jewellery in antique-finish and 92.5 pure silver  where tradition meets style. Rooted in South Indian heritage, the collection features Lakshmi motifs and intricate craftsmanship, inspired by the grandeur of temple architecture. Actress Ashika Ranganath stars in the campaign, beautifully showcasing the elegance and grace of the collection.

Celebrated across South India, Varamahalakshmi is a time when women pray for prosperity and family well-being. Indian attire and spiritually significant adornments take centre stage during this festival, and Kushal’s latest collection offers jewellery that honours these customs while remaining versatile and wearable. As the face of the campaign, Ashika Ranganath is seen wearing a standout piece from the edit — a long beaded necklace with green stones and a medallion pendant featuring Lakshmi motifs. The look captures the essence of the collection: divinely inspired, richly detailed, and perfect for the season’s spiritual celebrations.

Inspired by temple carvings from South India the collection prominently features motifs of Goddess Lakshmi seated on a lotus, alongside swans, elephants, bells, and temple pillars. These auspicious symbols appear across an expansive range of pieces including necklace sets, jhumkas, bangles, waist belts, armlets, and more — allowing women to create complete looks that reflect devotion and style.

Speaking on the occasion, Manish Gulechha Co-Founder, Kushal’s Fashion Jewellery said “ The Varamahalakshmi collection is a tribute to the strength, grace, and spiritual essence of every woman. Crafted in antique gold finishes and 92.5 pure silver, the collection features motifs inspired by temple art and the divine presence of Goddess Lakshmi. Each piece blends tradition with contemporary design to create jewellery that feels both meaningful and modern. We are delighted to collaborate with actress Ashika Ranganath, whose elegance and rootedness beautifully reflect the spirit of this festive edit.”

The collection is crafted in antique-finish and 92.5 pure BIS hallmarked silver, combining traditional techniques with contemporary finesse. Antique gold-plated jewellery brings a rich, modern look rooted in culture ideal for elaborate rituals, while the silver variants offer a more refined aesthetic suited to modern festive dressing. Both finishes honour temple jewellery’s timeless beauty.

Speaking on the occasion,Actress Ashika Ranganath said, “Wearing this collection made me feel deeply connected to my roots. It’s not just jewellery, it’s a celebration of the femininity that lives within all of us. Kushal’s Fashion Jewellery has a way of blending tradition with modern style, making every woman feel truly special.”

Whether worn during the Varamahalakshmi puja, gifted to a loved one, or styled for the festive season, every piece from this edit is a tribute to the inner goddess in every woman — strong, graceful, and radiant.

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BrandBuzz

46 lakhs wedding this year in just 45 Days: Senco Gold & Diamonds Unveils Exquisite Wedding Vivaah Collection with Exciting Offers

Customers to revel in exclusive offers on Gold, Diamond, Platinum, Silver, Gossip & Gemstone purchases and a chance to win Grand Bumper Prize of Jewellery Worth Rs 10 lakhs

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Senco Gold & Diamonds (Senco), one of India’s leading jewellery retailers with a legacy spanning over 85 years, proudly announces their gorgeous Wedding Vivaah Collection for the upcoming wedding season along with exciting offers. This special collection, designed for the beautiful brides-to-be, comes with exciting offers on Gold, Diamond, Platinum, Silver, Gossip, and Gemstone jewellery. With a footprint of 192+ showrooms across the country, Senco is one of the largest Pan India Jewellery Retail Brand, headquartered in Eastern India — a name synonymous with trust, tradition, and craftsmanship.t

CAIT’s latest report highlights that India’s wedding season is not just about grand celebrations—it’s an economic powerhouse. While the world gears up for Black Friday, India prepares for weddings. In just 45 days, 46 lakh weddings are expected to inject Rs.6.5 lakh crore into the economy. CAIT’s “Vocal for Local Weddings” campaign has significantly reduced the use of imported items such as Chinese lighting, artificial décor, and gift accessories, creating space for traditional artisans, jewellers, and local manufacturers to experience a massive surge in orders. This shift showcases the strength and resilience of India’s local manufacturing and craftsmanship.

Senco’s Vivaah Collection, adorned by renowned Bollywood actress and brand ambassador Kiara Advani, epitomizes the perfect blend of traditional motifs and contemporary design. The collection features a wide array of meticulously crafted ornaments—including necklaces, bangles, earrings, rings, pendants, and more—each piece reflecting the grandeur and glamour befitting the occasion.

Joita Sen, (Director and Head of Marketing and Designs at Senco Gold & Diamonds), said, ” We are delighted to unveil our stunning collection for the upcoming wedding season, complete with irresistible offers. Each exclusive design is meticulously crafted by our skilled artisans, and we aim to captivate our loyal customers with remarkable discounts on this grand collection. The wedding season is a time when families come together, and we hope to add to their joy by offering a pocket-friendly range that caters to every taste.”

Commenting on the same, Suvankar Sen (MD & CEO, Senco Gold & Diamonds), said, “To elevate the joy of the wedding season, Senco Gold & Diamonds is offering attractive discounts on the making charges of gold, diamond, silver, and platinum ornaments, along with special offers on the value of diamond, Gossip, and gemstone purchases. These exclusive benefits are designed to enhance the experience of customers as they select and gift jewelry, allowing them to explore and choose their preferred pieces from an extensive collection with added delight”.


Customers can avail themselves of these exciting discounts on wedding collection across Senco Gold & Diamonds showrooms from November 14 -December 14, 2025 and also on its online platform. Some of the exciting offers include discounts of upto 20% off on Diamond Value, upto 35% off on making charges on gold jewellery, upto 0% deduction on old gold exchange, discount of upto 15% off on MRP on purchase of Gossip Jewellery and all buyers with min bill value of Rs 5 Lakhs will get chance to get jewellery vouchers worth upto Rs 10lakhs. Additional wedding bundle package offers starts from as low as Rs 5 lakhs in Gold Jewellery (22k) and from Rs 3 lakhs in Diamond Jewellery to match every budget of customers.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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