BrandBuzz
Celebrate Timeless Love with Birdhichand Ghanshyamdas Jeweller’s Exquisite Valentine’s Day Collection
Crafted to Perfection – Cherish Your Love with Beautifully Designed Diamond Jewelry in Rubies and Emeralds
As the season of love draws near, Birdhichand is redefining romance with its exclusive Valentine’s Day collection. This year, celebrate the timeless spark of love with the brand’s stunning array of diamond jewelry, enriched with vibrant rubies and emeralds. Whether you’re looking to surprise her with a statement piece that captures her essence or searching for a sophisticated accessory for him, Birdhichand offers jewelry that goes beyond style—it’s a tribute to your shared moments.
For her, indulge in delicately crafted ruby earrings and elegantly designed bracelets that beautifully blend traditional craftsmanship with modern design sensibilities. These pieces promise to complement any style, adding a dash of grace and sophistication to her Valentine’s Day look.
For him, the collection features sleek, artistic brooches, each one meticulously designed with intricate detailing. These brooches aren’t just accessories—they’re pieces of art that express both timeless elegance and contemporary flair. Whether added to a formal ensemble or worn casually, these brooches will make a lasting impression.
Every piece from Birdhichand is a celebration of artistry, craftsmanship, and lasting beauty, making it the perfect way to honor your love this Valentine’s Day. With jewelry that is designed to endure through the years, you can celebrate not only the moment but also the memories you will cherish for a lifetime.
Cherish the special moments you share with your loved ones, and let Birdhichand help you express your love through jewelry that speaks volumes. This Valentine’s Day, let their timeless creations be a part of your story.
BrandBuzz
Kalyan Jewellers Unveils Akshaya Thanga Maligai (ATM) As Its First Regional Brand; Sivakarthikeyan Named Brand Ambassador
First Showroom To Open At Panagal Park, T Nagar, Chennai On August 21; Company To Scale To 5 Stores In The State This Year.
Kalyan Jewellers India Limited (NSE: KALYANKJIL, BSE: 543278) today unveiled the name, identity and go-to-market plan for its regional jewellery brand – Akshaya Thanga Maligai (ATM) – with Tamil Nadu as its market. The company had flagged its intent to enter the regional/mass jewellery segment as a distinct growth engine, alongside Kalyan and Candere, in earlier conversations; today’s announcement is the first time the brand’s name, positioning and launch market have been made public.
ATM will open its first showroom at Panagal Park, T Nagar, Chennai’s most prominent jewellery retail catchment, on August 21, 2026. A teaser campaign has already begun in the market, and the company has signed Tamil film actor Sivakarthikeyan as brand ambassador, a move aimed at building rapid recall for a new-to-market name in a category where trust and local affinity drive purchase decisions.
The launch expands KJIL’s addressable market by enabling the company to participate in customer segments that exhibit a strong preference for locally positioned jewellery brands, while complementing the existing Kalyan and Candere formats.
Unlike Kalyan’s pan-India format, ATM has been built ground-up for a single state. The company said inventory will be curated specifically for Tamil Nadu preferences with designs, weights and price points aligned to regional occasions and buying patterns, thus positioning ATM to compete directly with entrenched regional jewellery chains rather than Kalyan’s own store network.
Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers India Limited, said:
“Akshaya Thanga Maligai reflects our belief that regional markets offer significant long-term growth opportunities when approached with a truly local proposition. Tamil Nadu is one of India’s largest and most evolved jewellery markets, making it the natural choice for our first regional brand. By combining a distinctly Tamil identity with Kalyan Jewellers’ sourcing capabilities, quality standards and customer-first approach, we believe ATM is well positioned to build meaningful scale across the state through our franchise-led expansion model.”
The company intends to establish the concept in Tamil Nadu before evaluating similar regional formats in other markets.
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BrandBuzz1 day agoKalyan Jewellers Unveils Akshaya Thanga Maligai (ATM) As Its First Regional Brand; Sivakarthikeyan Named Brand Ambassador
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National News4 hours agoDomestic Gold Futures Decline On Weak Spot Demand and A Stronger US Dollar
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DiamondBuzz1 day agoGlobal Diamond Consortium Announces Agreement To Acquire Anglo American’s Stake In De Beers In Landmark $1 Billion Transaction
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National News4 hours agoGold-Backed Lending Surges A Staggering 94% y-o-y
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