BrandBuzz
Celebrate Timeless Love with Birdhichand Ghanshyamdas Jeweller’s Exquisite Valentine’s Day Collection
Crafted to Perfection – Cherish Your Love with Beautifully Designed Diamond Jewelry in Rubies and Emeralds
As the season of love draws near, Birdhichand is redefining romance with its exclusive Valentine’s Day collection. This year, celebrate the timeless spark of love with the brand’s stunning array of diamond jewelry, enriched with vibrant rubies and emeralds. Whether you’re looking to surprise her with a statement piece that captures her essence or searching for a sophisticated accessory for him, Birdhichand offers jewelry that goes beyond style—it’s a tribute to your shared moments.
For her, indulge in delicately crafted ruby earrings and elegantly designed bracelets that beautifully blend traditional craftsmanship with modern design sensibilities. These pieces promise to complement any style, adding a dash of grace and sophistication to her Valentine’s Day look.
For him, the collection features sleek, artistic brooches, each one meticulously designed with intricate detailing. These brooches aren’t just accessories—they’re pieces of art that express both timeless elegance and contemporary flair. Whether added to a formal ensemble or worn casually, these brooches will make a lasting impression.
Every piece from Birdhichand is a celebration of artistry, craftsmanship, and lasting beauty, making it the perfect way to honor your love this Valentine’s Day. With jewelry that is designed to endure through the years, you can celebrate not only the moment but also the memories you will cherish for a lifetime.
Cherish the special moments you share with your loved ones, and let Birdhichand help you express your love through jewelry that speaks volumes. This Valentine’s Day, let their timeless creations be a part of your story.
BrandBuzz
GJC and SGL Partner to Launch Dedicated SGL Pavilion at GJS Diwali Edition 2026
40-booth Pavilion to Spotlight Diamond Certification, Innovation and Industry Collaboration.
The All India Gem & Jewellery Domestic Council (GJC) and SGL (Solitaire Gemmological Laboratories) have entered into a strategic Memorandum of Understanding (MoU) to launch the SGL Pavilion at the GJS Diwali Edition 2026, scheduled from 2nd to 4th October 2026 at the Jio World Convention Centre, Mumbai.
The dedicated SGL Pavilion, comprising 40 booths, will bring together leading diamond manufacturers alongside an immersive SGL Experience Zone, creating a unique destination that celebrates innovation, certification excellence, and trust within the gem and jewellery industry.
The MoU was signed by Saiyam Mehra, Convener, GJS & IPC, and Chirag Soni, Co-Founder & Director, SGL, in the presence of Avinash Gupta, Vice Chairman, GJC, Mitesh Dhorda, National Secretary, GJC, and Rahul Vasani, Business Development Manager, SGL Dubai.
Designed as more than an exhibition space, the SGL Pavilion will provide manufacturers, retailers, buyers, and trade visitors with an opportunity to engage with SGL’s latest innovations in diamond certification, grading technology, and quality assurance while connecting with some of the industry’s most progressive diamond manufacturers.
The collaboration reflects the shared commitment of GJC and SGL to strengthen transparency, foster business opportunities, and elevate consumer confidence across the jewellery industry.
GJC and SGL also extend their appreciation to Anil Prabhakar, Salesman Turned Storyteller, for facilitating this collaboration and playing a key role in bringing this partnership to fruition.
Rajesh Rokde, Chairman, GJC, said:

“GJS has consistently brought together the most important stakeholders of the jewellery industry under one roof. Our partnership with SGL further strengthens this vision by introducing a dedicated pavilion focused on certification, innovation, and trust. We are confident the SGL Pavilion will become one of the key highlights of the GJS Diwali Edition 2026 while creating significant value for exhibitors and visitors alike.”
Saiyam Mehra, Convener – GJS & IPC, said:
“Preparations for the GJS Diwali Edition are in full swing, and the excitement across the industry is tremendous. This edition will feature over 350 exhibitors, approximately 700 booths, and welcome more than 15,000 trade visitors from India and overseas. The SGL Pavilion will add a unique dimension to the exhibition by bringing together trendsetting diamond manufacturers within a dedicated space, creating new business opportunities and meaningful industry connections.”

Chirag Soni, Co-Founder & Director, SGL, said:

“The SGL Pavilion has been envisioned as an extension of the SGL Experience, a space where the industry can come together to discover innovation, engage with cutting-edge technology, and build meaningful business relationships. From our Experience Centres to our latest advancements in diamond screening and certification, we are committed to creating platforms that educate, inspire confidence, and strengthen the jewellery ecosystem. We look forward to welcoming the industry to experience SGL like never before at GJS Diwali Edition 2026.”
Avinash Gupta, Vice Chairman, GJC, said:
“Strategic collaborations like this reinforce GJC’s commitment to promoting innovation, transparency, and sustainable growth across the Indian gem and jewellery industry. Our partnership with SGL further enhances the value proposition of GJS while creating new opportunities for businesses across the jewellery ecosystem.”

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