BrandBuzz
Celebrate Timeless Love with Birdhichand Ghanshyamdas Jeweller’s Exquisite Valentine’s Day Collection
Crafted to Perfection – Cherish Your Love with Beautifully Designed Diamond Jewelry in Rubies and Emeralds
As the season of love draws near, Birdhichand is redefining romance with its exclusive Valentine’s Day collection. This year, celebrate the timeless spark of love with the brand’s stunning array of diamond jewelry, enriched with vibrant rubies and emeralds. Whether you’re looking to surprise her with a statement piece that captures her essence or searching for a sophisticated accessory for him, Birdhichand offers jewelry that goes beyond style—it’s a tribute to your shared moments.
For her, indulge in delicately crafted ruby earrings and elegantly designed bracelets that beautifully blend traditional craftsmanship with modern design sensibilities. These pieces promise to complement any style, adding a dash of grace and sophistication to her Valentine’s Day look.
For him, the collection features sleek, artistic brooches, each one meticulously designed with intricate detailing. These brooches aren’t just accessories—they’re pieces of art that express both timeless elegance and contemporary flair. Whether added to a formal ensemble or worn casually, these brooches will make a lasting impression.
Every piece from Birdhichand is a celebration of artistry, craftsmanship, and lasting beauty, making it the perfect way to honor your love this Valentine’s Day. With jewelry that is designed to endure through the years, you can celebrate not only the moment but also the memories you will cherish for a lifetime.
Cherish the special moments you share with your loved ones, and let Birdhichand help you express your love through jewelry that speaks volumes. This Valentine’s Day, let their timeless creations be a part of your story.
BrandBuzz
The “Third Umpire” For Diamonds: IGI and Gujarat Titans Drive Transparency In New Campaign
~IGI and Gujarat Titans Team Up To Ask: “Who Certified Your Diamond?” ~
~Just As Cricket Relies On The Third Umpire, Diamond Purchases Demand Independent Verification.~
International Gemological Institute (IGI) launched three new digital films in partnership with the Gujarat Titans, highlighting the lack of independent verification and urging consumers to question the practice of self-certification in diamond purchases.

The campaign, “Heere Ki Asli Pehchaan,” draws a direct parallel between the two worlds. While cricket relies on independent third-party decisions, diamond purchases are still largely driven by subjective trust, even when objective verification is available.

The films, featuring Shubman Gill, Rahul Tewatia, and Washington Sundar, play out across familiar situations, from marriage proposals to self-certification of diamonds and visits to family jewellers. Each scenario returns to the same pivotal question: “Who has certified the diamond?”
To maximize reach across diverse markets, IGI is scaling the #HeereKiAsliPehchaan campaign through a digital-first approach on YouTube and Instagram, driving nationwide awareness and deeper consumer engagement.
Tehmasp Printer, Global CEO at IGI, said:

“Every conscious buyer needs to question certification. Certification exists, but it is not always demanded. If more consumers start asking who has certified a diamond, it changes the nature of the purchase.”
As transparency becomes increasingly important across all sectors, diamond certification is shifting from a back-end industry practice to a front-end consumer expectation.
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