GlamBuzz
Vaidehi Parshurami Returns As The Face of P. N. Gadgil & Sons’ 22nd Mangalsutra Mahotsav
Maharashtra’s Longest-Running Jewellery Property Opens For Shravan With A Gold and Diamond Collection Built For The Woman Who Wears Her Mangalsutra Every Day.
As Shravan begins, P. N. Gadgil & Sons (PNGS), the 194-year-old jewellery house, has opened the 22nd edition of its Mangalsutra Mahotsav on the 15th of August, with actor Vaidehi Parshurami leading this year’s campaign for the second consecutive edition.
The Mahotsav is PNGS’s trademark annual festival and one of the longest-running consumer properties in Indian retail jewellery. For 22 years it has arrived with Shravan and stayed with it a month in the Maharashtrian calendar when the Mangalsutra is bought, gifted, upgraded and, increasingly, chosen by the woman who will wear it rather than for her.
The Face of the Campaign
Parshurami has been part of the PNGS story since 2024, when she fronted the brand’s Monsoon Collection campaign, and returned last year for the 21st Mangalsutra Mahotsav. She comes back for the 22nd, an interesting continuity in a category where campaign faces change every season.
The fit is a straightforward one. Parshurami is among the leading names in Marathi cinema today, with a Filmfare Award for Best Actress (Marathi) and a Zee Chitra Gaurav Puraskar for her performance in 1234 — Ek Don Teen Chaar (2024). Her body of work runs from FU: Friendship Unlimited (2017) and Ani… Dr. Kashinath Ghanekar (2018) through Zombivli (2022), Jaggu Ani Juliet (2023) and the musical Sangeet Manapmaan (2025), alongside Hindi work in Wazir and Simmba, and the streaming series Indian Police Force.
Off-screen, she reads as the customer the collection has been designed for. Mumbai-born and Marathi-speaking, she holds a degree in English literature from Ramnarain Ruia College and a law degree from New Law College, Mumbai, and is a trained Kathak dancer who has shared a stage with Pandit Birju Maharaj. She built a career on her own terms, which is precisely the customer walking into a PNGS store this Shravan and picking out a Mangalsutra for herself.
The Collection
In gold, the collection carries the regional range the Mahotsav is known for: Maharashtrian vati and thushi-inspired forms, temple motifs, Gujarati, North Indian and South Indian silhouettes alongside a substantially expanded lightweight, daily-wear line built for women who never take the Mangalsutra off. Designs begin at entry weights suited to first purchases, gifting and daily rotation.
In diamond, the festival brings certified natural diamond mangalsutras and pendants, including pieces from the group’s diamond line, for customers approaching the Mangalsutra as an everyday luxury piece rather than an occasion-only one.
There is also a 9kt lightweight gold and diamond Mangalsutra, widening the range further for the buyer. The collection is available across all PNGS showrooms and online at onlinepng.com.
Festival Offers
Through the Mahotsav, customers can avail:
• Up to 50% off on making charges on gold mangalsutras
• Up to 100% off on making charges on a diamond pendant with every Mangalsutra purchase
Speaking on the launch, Aditya Modak, COO & CFO, P. N. Gadgil & Sons, said:
“The Mangalsutra Mahotsav has run for 22 years because it was never really a discount period. It is about a piece of jewellery that carries meaning in a way very little else does. What has changed is who is buying it. A large share of our customers today are working women choosing their own Mangalsutra, and they want something they can wear to the office on a Monday and to a wedding on a Saturday. Vaidehi is that customer: a Marathi woman who has built a career on her own terms, and someone our customers recognise as one of their own.
She has been with us across three campaigns now, and that continuity means something for a property that is 22 years old. This year’s collection moves across weights, gold and diamond, and regional design languages, because Shravan brings every kind of family into our stores and each one should find something that feels like theirs.”
The Mangalsutra category has shifted meaningfully over the last five years. Lighter weights, detachable pendants, chain-only wear and diamond-set designs have moved from niche to mainstream, driven by younger, working, urban consumers who wear the piece daily. PNGS’s design pipeline for the Mahotsav has been built around this, with the lightweight and diamond ranges growing fastest year on year.
GlamBuzz
Bollywood Meets Business Legacy: Ranbir Kapoor Praises PNG Jewellers Chairman’s Raw New Memoir, Choosing Gold
An Avid Reader Of Real-Life Stories, Ranbir Kapoor Calls Choosing Gold “Rare” For How It Treats Failure, Not As A Footnote, But As The Making Of An Instinct
Stories of resilience from business leaders often inspire individuals across all walks of life, and this time, it was Bollywood superstar Ranbir Kapoor who shared his appreciation for the profound insights in Choosing Gold, the debut memoir of Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, when presented with a copy by the author recently.
Released nationally by Penguin Random House India, Choosing Gold traces the mindset that built the 194-year-old legacy of PNG Jewellers and that of its Chairman and Managing Director, Dr. Saurabh Gadgil. During their interaction, Ranbir Kapoor revealed he was excited to dive deep into the book after being drawn to its premise, praising its raw reflection on legacy, choices, tough decisions, learnings from failures and overcoming setbacks. Ranbir is an avid reader and appreciates real life stories and autobiographies.
Dr. Saurabh Gadgil, CMD of PNG Jewellers, said:
“Writing Choosing Gold meant resisting the temptation to rewrite my past with the clarity I only have now. I wanted the honesty of what I actually knew and felt in each moment, not the polished version hindsight gives you. Sharing this book with Ranbir led me to have one of the more meaningful conversations I’ve had about the book. We come from very different worlds, but the weight of legacy, and the discomfort of choosing the harder path, turned out to be something we both recognized in each other’s lives.
If even one reader finishes this book and makes their next difficult decision with a little more courage, I’ll consider it to have done its job.”
Sharing his thoughts about the book, Ranbir Kapoor said:
“I love reading autobiographies and real-life stories, because the best ones don’t just tell you what someone achieved, they show you what it cost them and what they were willing to risk. Choosing Gold caught my attention immediately, and the title says it all: this isn’t a story about one big break, it’s about a series of hard, deliberate choices made again and again, often against the safer option. What struck me most is how Saurabh writes about failure, not as a footnote before the success, but as something that actually shaped his instincts. That’s rare in this genre.
Building a legacy like his isn’t about a single moment of vision; it’s about the discipline to keep choosing the harder path when an easier one is right there. That mindset is what makes this book worth reading, whether or not you’re in business at all.”
Choosing Gold offers a candid look into leadership and resilience beyond balance sheets. Formally celebrated at an exclusive Mumbai event featuring actor Madhuri Dixit, the memoir is available across PNG Jewellers stores, pngjewellers.com, Amazon, and leading bookstores nationwide. Ranbir Kapoor and Madhuri Dixit, both are brand ambassadors for PNG Jewellers.
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