BrandBuzz
Celebrate Akshaya Tritiya with the Enduring Beauty of Forevermark Diamond Jewellery
Celebrated for ushering in prosperity, success, and auspicious beginnings, Akshaya Tritiya is one of the most significant days in the Hindu calendar. This year, it falls on April 30, 2025. Believed to bring lasting good fortune, it is a time when intentions take root and blessings multiply- making it the perfect occasion to mark with something meaningful and enduring. As traditions evolve to embrace modern interpretations, Forevermark invites you to celebrate this special day with exquisite diamond jewellery. Trusted and timeless, natural diamonds by Forevermark offer a fitting tribute to the spirit of the day. Every Forevermark diamond is rare, responsibly sourced, and inscribed with a unique number that guarantees authenticity and trust. More than a symbol of beauty, these natural diamonds embody strength, purity, and enduring commitment—carrying emotional significance that transcends the moment. Each Forevermark creation reflects a sense of permanence and legacy, making it ideal for marking milestones, new beginnings, or simply celebrating life’s most precious moments. From sleek bangles to statement rings and pendants, Forevermark’s iconic designs are crafted with care and meant to shine across generations. Choosing Forevermark diamond jewellery is a beautiful way to embrace the essence of Akshaya Tritiya—honouring the past, celebrating the present, and shining into the future with timeless brilliance, whether as a meaningful gift or a personal celebration.
Top Diamond Jewellery Picks for Akshaya Tritiya:
- The Icon™ Collection 3-Stones Band A modern classic, this band with three exquisite diamonds celebrates harmony, strength, and balance—perfectly capturing the essence of Akshaya Tritiya.
- The Icon™ Collection Open Pavé Bangle Sculptural yet elegant, this open bangle curves delicately around the wrist—symbolizing infinite blessings and understated luxury.
- The Icon™ Collection Pavé and Baguette Pendant A sleek pendant with architectural beauty, this piece offers a brilliant way to honour tradition while embracing modern grace.
- Forevermark Avaanti™ Grand Pavé Pendant Bold and graceful, this pendant inspires you to move forward with confidence—just as the spirit of Akshaya Tritiya encourages progress and new beginnings.
- This Akshaya Tritiya, honour the tradition of meaningful purchases with the everlasting beauty of natural diamonds. Whether gifted or self-chosen, Forevermark diamond jewellery becomes a cherished heirloom, celebrating the prosperity and promise of today and tomorrow
BrandBuzz
Tanishq’s “Souls in Symphony” Campaign: Celebrating Sisterhood
In This Campaign, Natural Diamonds Represent The Unbreakable Connections Between Women
Tanishq just dropped a brand new campaign called “Souls in Symphony,” and honestly? It’s giving ultimate girl group energy. Leading jewellery retailer Tanishq has unveiled its latest Tanishq Natural Diamonds ad, titled ‘Souls in Symphony’, bringing together actors Ananya Panday, Sushmita Sen and Radhika Apte in the campaign film.
Instead of the usual stiff jewelry ads, this one features three total icons from different generations—just hanging out, hyping each other up, and redefining what sisterhood looks like.
Directed by the legendary Shoojit Sircar, the vibe is super raw, candid, and 100% real.
The whole film takes place backstage while the trio gets ready for a massive event. No forced scripts, no fake acting—just pure, unscripted camaraderie.
- The Vibe: High-key wholesome. Think inside jokes, chaotic laughter, and that exact warmth you feel when getting ready with your besties for a night out.
- The Main Character Moment: At one point, a stunning Tanishq diamond necklace gets passed around. But instead of just flexing the ice, Ananya Panday looks in the mirror and says, “Ye bhi kaafi beautiful hai” (This is also pretty beautiful). The twist? She’s not talking about the jewelry—she’s talking about them and the bond they share.
Speaking about the campaign, Pelki Tshering, Chief Marketing Officer, Tanishq, said:
“At Tanishq, we have always celebrated the many facets of a woman’s journey and the relationships that shape her along the way. With ‘Souls in Symphony’, we wanted to spotlight a contemporary expression of sisterhood that is defined not by convention, but by shared values and mutual admiration. Today’s women are forging meaningful connections that transcend age, background, and life stages, creating spaces where individuality is celebrated, and one another’s successes are amplified.
This campaign reflects that evolving spirit of camaraderie, brought to life through Ananya, Sushmita, and Radhika, three women who embody authenticity and self-expression in their own distinct ways. We celebrate the idea that when women uplift one another, they shine brighter together.”
Tanishq is flipping the script on how we look at luxury. In this campaign, natural diamonds aren’t just flashy accessories to show off; they represent the unbreakable connections between women. It’s all about mutual respect, celebrating each other’s wins, and having a squad that sees the real you.
Correction In Gold Prices Prompts Margin Calls On Some Bullet‑Repayment Gold Loans
Global Diamond Markets and Overall Prices Remain Steady
GJEPC Highlights Key Policy Priorities At Hon’ble CIM’s Export Promotion Mission Review Meeting
-
BrandBuzz15 hours agoTanishq’s “Souls in Symphony” Campaign: Celebrating Sisterhood
-
BrandBuzz5 days agoIndriya, Aditya Birla Jewellery, Sets A New Industry Standard With Diamonds Of The Highest Sparkle
-
DiamondBuzz14 hours agoGlobal Diamond Markets and Overall Prices Remain Steady
-
National News12 hours agoCorrection In Gold Prices Prompts Margin Calls On Some Bullet‑Repayment Gold Loans
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.