BrandBuzz
Celebrate Akshaya Tritiya with the Enduring Beauty of Forevermark Diamond Jewellery
Celebrated for ushering in prosperity, success, and auspicious beginnings, Akshaya Tritiya is one of the most significant days in the Hindu calendar. This year, it falls on April 30, 2025. Believed to bring lasting good fortune, it is a time when intentions take root and blessings multiply- making it the perfect occasion to mark with something meaningful and enduring. As traditions evolve to embrace modern interpretations, Forevermark invites you to celebrate this special day with exquisite diamond jewellery. Trusted and timeless, natural diamonds by Forevermark offer a fitting tribute to the spirit of the day. Every Forevermark diamond is rare, responsibly sourced, and inscribed with a unique number that guarantees authenticity and trust. More than a symbol of beauty, these natural diamonds embody strength, purity, and enduring commitment—carrying emotional significance that transcends the moment. Each Forevermark creation reflects a sense of permanence and legacy, making it ideal for marking milestones, new beginnings, or simply celebrating life’s most precious moments. From sleek bangles to statement rings and pendants, Forevermark’s iconic designs are crafted with care and meant to shine across generations. Choosing Forevermark diamond jewellery is a beautiful way to embrace the essence of Akshaya Tritiya—honouring the past, celebrating the present, and shining into the future with timeless brilliance, whether as a meaningful gift or a personal celebration.
Top Diamond Jewellery Picks for Akshaya Tritiya:
- The Icon™ Collection 3-Stones Band A modern classic, this band with three exquisite diamonds celebrates harmony, strength, and balance—perfectly capturing the essence of Akshaya Tritiya.
- The Icon™ Collection Open Pavé Bangle Sculptural yet elegant, this open bangle curves delicately around the wrist—symbolizing infinite blessings and understated luxury.
- The Icon™ Collection Pavé and Baguette Pendant A sleek pendant with architectural beauty, this piece offers a brilliant way to honour tradition while embracing modern grace.
- Forevermark Avaanti™ Grand Pavé Pendant Bold and graceful, this pendant inspires you to move forward with confidence—just as the spirit of Akshaya Tritiya encourages progress and new beginnings.
- This Akshaya Tritiya, honour the tradition of meaningful purchases with the everlasting beauty of natural diamonds. Whether gifted or self-chosen, Forevermark diamond jewellery becomes a cherished heirloom, celebrating the prosperity and promise of today and tomorrow
BrandBuzz
CaratLane Reimagines Polki With Its New Collection Of Natural, Uncut Diamond Jewellery
Blending Heritage With Modern Elegance, CaratLane’s New Polki Collection Brings Natural Uncut Diamonds To Everyday Wear
CaratLane — A TATA Product, India’s leading omni-channel jewellery brand- has unveiled Polki — its new collection of uncut natural diamond jewellery. The Polki range reimagines one of India’s most beloved jewellery styles for the modern woman. Designed to blend into contemporary lifestyles seamlessly, the collection offers a versatile range that can be styled effortlessly for everyday elegance and festive celebrations alike.
Built around the thought – raw, natural, uncut – the collection celebrates the unique character of Polki diamonds, preserving their organic form and natural beauty. Unlike cut and polished diamonds, polki diamonds retain the original, uncut structure, making every piece distinct and one-of-a-kind, celebrating the raw charm of diamonds while offering a fresh expression of individuality and self-expression.
Thoughtfully curated across distinct narratives, the designs include vibrant Meenakari-inspired creations, intricate Talaf craftsmanship, timeless modern classics, and gemstone-studded designs. The curation of 60+ designs is rooted in unique artistic traditions yet modernised by CaratLane’s design language and persona.
Speaking on the launch, Saumen Bhaumik, MD, CaratLane, remarked:
“Polki has always held a special place in Indian jewellery traditions, admired for its natural beauty and timeless appeal. With this collection, we wanted to reimagine Polki for a new generation of consumers who appreciate heritage but seek designs that fit seamlessly into their everyday lives. The result is a collection that celebrates the authenticity of natural, uncut diamonds while making Polki more versatile, wearable, and relevant for the modern woman.”
CaratLane Reimagines Polki With Its New Collection Of Natural, Uncut Diamond Jewellery
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.