BrandBuzz
Celebrate Akshaya Tritiya with the Enduring Beauty of Forevermark Diamond Jewellery
Celebrated for ushering in prosperity, success, and auspicious beginnings, Akshaya Tritiya is one of the most significant days in the Hindu calendar. This year, it falls on April 30, 2025. Believed to bring lasting good fortune, it is a time when intentions take root and blessings multiply- making it the perfect occasion to mark with something meaningful and enduring. As traditions evolve to embrace modern interpretations, Forevermark invites you to celebrate this special day with exquisite diamond jewellery. Trusted and timeless, natural diamonds by Forevermark offer a fitting tribute to the spirit of the day. Every Forevermark diamond is rare, responsibly sourced, and inscribed with a unique number that guarantees authenticity and trust. More than a symbol of beauty, these natural diamonds embody strength, purity, and enduring commitment—carrying emotional significance that transcends the moment. Each Forevermark creation reflects a sense of permanence and legacy, making it ideal for marking milestones, new beginnings, or simply celebrating life’s most precious moments. From sleek bangles to statement rings and pendants, Forevermark’s iconic designs are crafted with care and meant to shine across generations. Choosing Forevermark diamond jewellery is a beautiful way to embrace the essence of Akshaya Tritiya—honouring the past, celebrating the present, and shining into the future with timeless brilliance, whether as a meaningful gift or a personal celebration.
Top Diamond Jewellery Picks for Akshaya Tritiya:
- The Icon™ Collection 3-Stones Band A modern classic, this band with three exquisite diamonds celebrates harmony, strength, and balance—perfectly capturing the essence of Akshaya Tritiya.
- The Icon™ Collection Open Pavé Bangle Sculptural yet elegant, this open bangle curves delicately around the wrist—symbolizing infinite blessings and understated luxury.
- The Icon™ Collection Pavé and Baguette Pendant A sleek pendant with architectural beauty, this piece offers a brilliant way to honour tradition while embracing modern grace.
- Forevermark Avaanti™ Grand Pavé Pendant Bold and graceful, this pendant inspires you to move forward with confidence—just as the spirit of Akshaya Tritiya encourages progress and new beginnings.
- This Akshaya Tritiya, honour the tradition of meaningful purchases with the everlasting beauty of natural diamonds. Whether gifted or self-chosen, Forevermark diamond jewellery becomes a cherished heirloom, celebrating the prosperity and promise of today and tomorrow
BrandBuzz
Heer By GIVA Reimagines 9KT Gold For The Everyday With Anushka Sharma
The Campaign Introduces 9KT Gold As A Modern, Stylish and Accessible Way To Wear Gold Made For Everyday Moments, Outfits and Milestones.
Heer by GIVA, GIVA’s gold and lab-grown diamond brand, is bringing a new perspective to gold jewellery with its latest campaign featuring Bollywood actor Anushka Sharma. Centred around 9KT gold, the campaign challenges the traditional perception of gold as jewellery reserved for special occasions or kept away in lockers, and presents it as something to be worn, styled and enjoyed every day.
Fronted by Anushka Sharma, who recently joined Heer by GIVA as the brand ambassador, the campaign film beautifully captures a new-age relationship with gold, one where jewellery is not meant to be tucked away for special occasions, but worn, styled and celebrated every day. Anushka brings this everyday approach to life, pairing an array of Heer by GIVA 9KT gold jewellery with her looks across the week, and showcasing how gold can seamlessly become part of one’s everyday style. The film captures the campaign thought: “Different Day. Different Gold. Every Day.”
Commenting on the campaign, Resha Jain, Chief Brand Officer, GIVA, said:
” For generations, gold has been associated with milestones and special occasions. With Heer by GIVA, we want to make gold more relevant to the way people live today. 9KT gold allows us to bring together the desirability of gold with a more accessible, contemporary proposition, jewellery that you can wear every day, style your way and make part of your personal story.”
The campaign reflects a broader shift in how younger consumers are approaching gold jewellery. Moving beyond traditional occasions and heirloom-led purchases, gold is increasingly becoming part of personal style, chosen to complement an outfit, mark a moment or simply add a little something to an ordinary day. Heer by GIVA’s 9KT gold collection is designed for this evolving relationship with the metal, offering jewellery that is real, stylish and affordable, and made to be worn more often.
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Heer By GIVA Reimagines 9KT Gold For The Everyday With Anushka Sharma
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National News56 minutes agoGold loans surge: Borrowers pivot to secured credit on soaring gold prices
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BrandBuzz22 hours agoHeer By GIVA Reimagines 9KT Gold For The Everyday With Anushka Sharma
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.