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Celebrate Akshaya Tritiya with the Enduring Beauty of Forevermark Diamond Jewellery

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Celebrated for ushering in prosperity, success, and auspicious beginnings, Akshaya Tritiya is one of the most significant days in the Hindu calendar. This year, it falls on April 30, 2025. Believed to bring lasting good fortune, it is a time when intentions take root and blessings multiply- making it the perfect occasion to mark with something meaningful and enduring. As traditions evolve to embrace modern interpretations, Forevermark invites you to celebrate this special day with exquisite diamond jewellery. Trusted and timeless, natural diamonds by Forevermark offer a fitting tribute to the spirit of the day. Every Forevermark diamond is rare, responsibly sourced, and inscribed with a unique number that guarantees authenticity and trust. More than a symbol of beauty, these natural diamonds embody strength, purity, and enduring commitment—carrying emotional significance that transcends the moment. Each Forevermark creation reflects a sense of permanence and legacy, making it ideal for marking milestones, new beginnings, or simply celebrating life’s most precious moments. From sleek bangles to statement rings and pendants, Forevermark’s iconic designs are crafted with care and meant to shine across generations. Choosing Forevermark diamond jewellery is a beautiful way to embrace the essence of Akshaya Tritiya—honouring the past, celebrating the present, and shining into the future with timeless brilliance, whether as a meaningful gift or a personal celebration.

Top Diamond Jewellery Picks for Akshaya Tritiya:

  • The Icon™ Collection 3-Stones Band A modern classic, this band with three exquisite diamonds celebrates harmony, strength, and balance—perfectly capturing the essence of Akshaya Tritiya.
  • The Icon™ Collection Open Pavé Bangle Sculptural yet elegant, this open bangle curves delicately around the wrist—symbolizing infinite blessings and understated luxury.
  • The Icon™ Collection Pavé and Baguette Pendant A sleek pendant with architectural beauty, this piece offers a brilliant way to honour tradition while embracing modern grace.
  • Forevermark Avaanti™ Grand Pavé Pendant Bold and graceful, this pendant inspires you to move forward with confidence—just as the spirit of Akshaya Tritiya encourages progress and new beginnings.
  • This Akshaya Tritiya, honour the tradition of meaningful purchases with the everlasting beauty of natural diamonds. Whether gifted or self-chosen, Forevermark diamond jewellery becomes a cherished heirloom, celebrating the prosperity and promise of today and tomorrow

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BrandBuzz

From Diya Puja To Diwali Soirées: Jewellery Designed To Go Beyond The Festive Season

Avama Jewellers’ Latest Collection, ‘Utsav’, Brings Together Timeless Craftsmanship and Contemporary Versatility For The Modern Woman

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Diwali dressing has always been about embracing colour, craftsmanship and a little extra sparkle. But for today’s woman, festive jewellery is no longer reserved for a single occasion or paired exclusively with traditional silhouettes. The new jewellery wardrobe is all about versatility — pieces that complement a silk saree just as effortlessly as they elevate a contemporary kurta, a cocktail ensemble or an evening dress.

Celebrating this evolving approach to festive dressing, Avama Jewellers presents ‘Utsav’, a thoughtfully curated collection of gold, diamonds and polki jewellery that brings together the richness of traditional craftsmanship with a distinctly modern sensibility.

Designed for the woman who appreciates heritage but dresses with a contemporary eye, the collection features elegant, statement-making pieces that transition seamlessly from intimate Diwali pujas to festive lunches, card parties and evening celebrations. From intricate jhumkas and refined diamond earrings to delicate necklaces, versatile chokers, polki rings and elegant bracelets, ‘Utsav’ offers jewellery that is designed to be styled, layered and reimagined. This season, the emphasis is on jewellery that works harder and lives beyond the occasion. Patrons are gravitating towards versatile statement earrings, understated bracelets and adaptable necklaces that can move effortlessly from taash evenings to festive dinners, and from traditional Indianwear to contemporary wardrobes.

Adding to the festive experience, Avama Jewellers is also offering an exclusive range of festive privileges, including zero making charges on gold coins, the opportunity to exchange old gold jewellery for new BIS-hallmarked pieces, and up to 50% off on select gold, diamond and polki jewellery. Customers can also avail of up to 15% off on gemstones, along with assured gifts on purchases above Rs 50,000.

Abhishek Kajaria, Owner, Avama Jewellers —

“Jewellery today is no longer defined by the occasion it is bought for. Women are looking for versatile pieces that can transition seamlessly from traditional to contemporary dressing. With our latest collection, we wanted to capture exactly that — timeless Indian craftsmanship interpreted for the way women dress and celebrate today.”

With ‘Utsav’, Avama Jewellers invites you to celebrate Diwali with jewellery that honours tradition while embracing the way women dress today — timeless enough to be cherished, contemporary enough to be worn your way, and versatile enough to shine long after the festive lights fade.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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