BrandBuzz
Celebrate Akshaya Tritiya with the Enduring Beauty of Forevermark Diamond Jewellery
Celebrated for ushering in prosperity, success, and auspicious beginnings, Akshaya Tritiya is one of the most significant days in the Hindu calendar. This year, it falls on April 30, 2025. Believed to bring lasting good fortune, it is a time when intentions take root and blessings multiply- making it the perfect occasion to mark with something meaningful and enduring. As traditions evolve to embrace modern interpretations, Forevermark invites you to celebrate this special day with exquisite diamond jewellery. Trusted and timeless, natural diamonds by Forevermark offer a fitting tribute to the spirit of the day. Every Forevermark diamond is rare, responsibly sourced, and inscribed with a unique number that guarantees authenticity and trust. More than a symbol of beauty, these natural diamonds embody strength, purity, and enduring commitment—carrying emotional significance that transcends the moment. Each Forevermark creation reflects a sense of permanence and legacy, making it ideal for marking milestones, new beginnings, or simply celebrating life’s most precious moments. From sleek bangles to statement rings and pendants, Forevermark’s iconic designs are crafted with care and meant to shine across generations. Choosing Forevermark diamond jewellery is a beautiful way to embrace the essence of Akshaya Tritiya—honouring the past, celebrating the present, and shining into the future with timeless brilliance, whether as a meaningful gift or a personal celebration.
Top Diamond Jewellery Picks for Akshaya Tritiya:
- The Icon™ Collection 3-Stones Band A modern classic, this band with three exquisite diamonds celebrates harmony, strength, and balance—perfectly capturing the essence of Akshaya Tritiya.
- The Icon™ Collection Open Pavé Bangle Sculptural yet elegant, this open bangle curves delicately around the wrist—symbolizing infinite blessings and understated luxury.
- The Icon™ Collection Pavé and Baguette Pendant A sleek pendant with architectural beauty, this piece offers a brilliant way to honour tradition while embracing modern grace.
- Forevermark Avaanti™ Grand Pavé Pendant Bold and graceful, this pendant inspires you to move forward with confidence—just as the spirit of Akshaya Tritiya encourages progress and new beginnings.
- This Akshaya Tritiya, honour the tradition of meaningful purchases with the everlasting beauty of natural diamonds. Whether gifted or self-chosen, Forevermark diamond jewellery becomes a cherished heirloom, celebrating the prosperity and promise of today and tomorrow
BrandBuzz
UNTAME Launches In India With Versatile Everyday Fine Jewellery
UNTAME’s catalogue blends traditional hand-finishing with modern manufacturing techniques such as 3D printing, laser work, stamping, and channel-setting
Contemporary fine jewellery brand UNTAME has officially launched in India, debuting a portfolio of over 1,000 diamond designs tailored for daily wear. Led by founders Simoni and Sayam Shah and backed by five decades of industry heritage, the brand seeks to shift fine jewellery from special-occasion vaults into everyday wardrobes.
UNTAME’s catalogue blends traditional hand-finishing with modern manufacturing techniques such as 3D printing, laser work, stamping, and channel-setting. The product lineup emphasizes stackable, minimalist essentials—including delicate necklaces, chains, signets, tennis bracelets, and understated earrings—alongside bold statement pieces. In addition to ready-to-ship inventory, UNTAME offers bespoke customization with a four-to-six-week turnaround.
To capture diverse consumer aesthetics, the debut features distinct sub-collections:
HEIR: Distinctive, character-driven pieces designed to elevate daily outfits.
Hip Hop: Bold, unconventional styles with a contemporary edge.
Diwali Collection: A playful festive range inspired by the four suits of a card deck—Hearts, Diamonds, Clubs, and Spades.
By prioritizing versatility and accessible luxury, UNTAME positions itself at the forefront of modern Indian jewellery consumption, catering to buyers seeking self-expression and effortless styling across all settings.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.