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Celebrate Akshaya Tritiya with the Enduring Beauty of Forevermark Diamond Jewellery

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Celebrated for ushering in prosperity, success, and auspicious beginnings, Akshaya Tritiya is one of the most significant days in the Hindu calendar. This year, it falls on April 30, 2025. Believed to bring lasting good fortune, it is a time when intentions take root and blessings multiply- making it the perfect occasion to mark with something meaningful and enduring. As traditions evolve to embrace modern interpretations, Forevermark invites you to celebrate this special day with exquisite diamond jewellery. Trusted and timeless, natural diamonds by Forevermark offer a fitting tribute to the spirit of the day. Every Forevermark diamond is rare, responsibly sourced, and inscribed with a unique number that guarantees authenticity and trust. More than a symbol of beauty, these natural diamonds embody strength, purity, and enduring commitment—carrying emotional significance that transcends the moment. Each Forevermark creation reflects a sense of permanence and legacy, making it ideal for marking milestones, new beginnings, or simply celebrating life’s most precious moments. From sleek bangles to statement rings and pendants, Forevermark’s iconic designs are crafted with care and meant to shine across generations. Choosing Forevermark diamond jewellery is a beautiful way to embrace the essence of Akshaya Tritiya—honouring the past, celebrating the present, and shining into the future with timeless brilliance, whether as a meaningful gift or a personal celebration.

Top Diamond Jewellery Picks for Akshaya Tritiya:

  • The Icon™ Collection 3-Stones Band A modern classic, this band with three exquisite diamonds celebrates harmony, strength, and balance—perfectly capturing the essence of Akshaya Tritiya.
  • The Icon™ Collection Open Pavé Bangle Sculptural yet elegant, this open bangle curves delicately around the wrist—symbolizing infinite blessings and understated luxury.
  • The Icon™ Collection Pavé and Baguette Pendant A sleek pendant with architectural beauty, this piece offers a brilliant way to honour tradition while embracing modern grace.
  • Forevermark Avaanti™ Grand Pavé Pendant Bold and graceful, this pendant inspires you to move forward with confidence—just as the spirit of Akshaya Tritiya encourages progress and new beginnings.
  • This Akshaya Tritiya, honour the tradition of meaningful purchases with the everlasting beauty of natural diamonds. Whether gifted or self-chosen, Forevermark diamond jewellery becomes a cherished heirloom, celebrating the prosperity and promise of today and tomorrow

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BrandBuzz

IAGES’ New Film Moves #PehlaCheckIAGES From Awareness To Habit This Festive Season

Through These Engaging Films, IAGES Urges Gold Buyers To Choose Only Accredited Retailers So As To Be Assured Of Transparent Business Practices, Ethically Sourced Gold and Hallmarked Gold Jewellery, Even Before They Step Out To Make The Purchase

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The Indian Association for Gold Excellence and Standards (IAGES) is empowering gold buyers this festive season to make informed purchases by amplifying awareness about its #PehlaCheckIAGES campaign through an engaging ad film created to build assurance and trust among buyers.

Since its launch in December 2025, the ‘Before you buy Gold, #PehlaCheckIAGES’ campaign has urged consumers through diverse outdoor advertising formats and digital platforms to always verify their jeweller’s accreditation before they step out to purchase or exchange their gold.

With the new film, the Self-Regulatory Organisation formed for and by the gold industry, aims to deepen the recall value of its campaign by moving beyond awareness to making #PehlaCheckIAGES a habit this festive season. The film draws inspiration from the festive and wedding season as well as from everyday life and aims to make checking for an accreditation as normal as checking for every other tiny detail, as in these three scenarios.

Kaushlendra Sinha, CEO, IAGES said:

“From the time we launched this campaign almost a year ago, we have been relentless in our pursuit of reaching as many people as we can with our ‘Before you buy Gold, #PehlaCheckIAGES’ campaign, so that consumers never have to purchase gold again with any doubts or fears. Unveiling the first of our three-film series during this period of celebrations is an extension of that endeavour. Our goal is to help consumers follow the simple habit of verifying a jeweller’s accreditation before they buy or exchange gold.”

The first of its three-film series targets festive buying and is set in a colony lit up for Diwali. The film features a hyper Aunty in a colony lit up for Diwali who tracks every guest, gift box and shopping bag. However, when she herself steps out dressed in gold, people from the colony ask her the one question she has never asked herself — has she checked her jeweller’s IAGES accreditation?

Film Link:


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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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