BrandBuzz
Celebrate Akshaya Tritiya with the Enduring Beauty of Forevermark Diamond Jewellery
Celebrated for ushering in prosperity, success, and auspicious beginnings, Akshaya Tritiya is one of the most significant days in the Hindu calendar. This year, it falls on April 30, 2025. Believed to bring lasting good fortune, it is a time when intentions take root and blessings multiply- making it the perfect occasion to mark with something meaningful and enduring. As traditions evolve to embrace modern interpretations, Forevermark invites you to celebrate this special day with exquisite diamond jewellery. Trusted and timeless, natural diamonds by Forevermark offer a fitting tribute to the spirit of the day. Every Forevermark diamond is rare, responsibly sourced, and inscribed with a unique number that guarantees authenticity and trust. More than a symbol of beauty, these natural diamonds embody strength, purity, and enduring commitment—carrying emotional significance that transcends the moment. Each Forevermark creation reflects a sense of permanence and legacy, making it ideal for marking milestones, new beginnings, or simply celebrating life’s most precious moments. From sleek bangles to statement rings and pendants, Forevermark’s iconic designs are crafted with care and meant to shine across generations. Choosing Forevermark diamond jewellery is a beautiful way to embrace the essence of Akshaya Tritiya—honouring the past, celebrating the present, and shining into the future with timeless brilliance, whether as a meaningful gift or a personal celebration.
Top Diamond Jewellery Picks for Akshaya Tritiya:
- The Icon™ Collection 3-Stones Band A modern classic, this band with three exquisite diamonds celebrates harmony, strength, and balance—perfectly capturing the essence of Akshaya Tritiya.
- The Icon™ Collection Open Pavé Bangle Sculptural yet elegant, this open bangle curves delicately around the wrist—symbolizing infinite blessings and understated luxury.
- The Icon™ Collection Pavé and Baguette Pendant A sleek pendant with architectural beauty, this piece offers a brilliant way to honour tradition while embracing modern grace.
- Forevermark Avaanti™ Grand Pavé Pendant Bold and graceful, this pendant inspires you to move forward with confidence—just as the spirit of Akshaya Tritiya encourages progress and new beginnings.
- This Akshaya Tritiya, honour the tradition of meaningful purchases with the everlasting beauty of natural diamonds. Whether gifted or self-chosen, Forevermark diamond jewellery becomes a cherished heirloom, celebrating the prosperity and promise of today and tomorrow
BrandBuzz
Kushals Fashion Jewellery Launches Navratri & Durga Puja Jewellery Collections
Designed To Complement The Colours, Rituals and Celebrations Of The Season, The Collections Offer Statement Pieces As Well As Versatile Styles That Seamlessly Transition From Traditional Festivities To Contemporary Festive Dressing.
As the festive season unfolds, Kushals brings the spirit of celebration to life with two specially curated modern jewellery collections inspired by the traditions and aesthetics of Navratri and Durga Puja. Blending Indian craftsmanship with contemporary design sensibilities, the festive edits bring together the grandeur of Kundan and Zircon jewellery for Navratri, and the rich, heritage-inspired appeal of Antique jewellery for Durga Puja.


Designed to complement the colours, rituals and celebrations of the season, the collections offer statement pieces as well as versatile styles that seamlessly transition from traditional festivities to contemporary festive dressing.
Navratri Collection: Kundan & Zircon
The Royal Kundan Set features a handcrafted Kundan choker with intricate gold toned framing, polki inspired stones, deep green emerald-toned drops and subtle Meenakari detailing. The set is complemented by statement chandelier Jhumkas, a matching Maang Tikka, bold Kundan Kadas and textured bangles with red and green bead accents. The pieces pair naturally with embroidered chaniya cholis, Bandhani lehengas and festive silk silhouettes.



For a more contemporary festive look, Zircon set (American Diamond) features layered and choker-style necklaces with pastel blush pink and mint green coloured stones, finished in rose-gold and rhodium tones. Cluster studs, drop earrings, statement Zircon rings and flexible cuffs add high-shine glamour with a modern, versatile appeal. These pieces can be styled with Indo-western ensembles, crop-top and skirt combinations or contemporary Garba-night looks.


The Navratri collection is priced from Rs 1,050 onwards, with key pieces including Kundan Maangtika at Rs 1,050, Finger Rings at Rs 1,200, Kundan Earrings at Rs 3,900, Zircon Necklace Sets at Rs 6,800 and Bangles at Rs 6,600.
Durga Puja Collection: Antique Jewellery


For Durga Puja, Kushals draws from the appeal of Antique jewellery, bringing traditional Indian motifs into festive dressing.
The collection features Antique Gold-finish neckpieces with vintage-inspired textures and intricate motifs including peacocks, floral vines. Accented with pearl, ruby and emerald-green coloured details, the pieces bring a rich traditional character to festive looks. The collection features Kadas, bangle stacks, pearl chokers and statement antique rings.
Designed for the spirit of Puja celebrations, these pieces pair effortlessly with traditional Taant, Garad Bengali sarees, and richly textured festive ensembles, making them suited for occasions from Anjali and Sandhi Puja to family gatherings and festive evenings.
The Durga Puja collection is priced from Rs 1,380 onwards, with key pieces including Antique Bangles at Rs 1,380, Earrings at Rs 1,600 and Necklaces at Rs 3,800.
With these two festive edits, Kushals brings together heritage-inspired jewellery and contemporary fashion, offering versatile pieces that allow consumers to style the season’s celebrations in their own way.
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