BrandBuzz
Celebrate Akshaya Tritiya with the Enduring Beauty of Forevermark Diamond Jewellery
Celebrated for ushering in prosperity, success, and auspicious beginnings, Akshaya Tritiya is one of the most significant days in the Hindu calendar. This year, it falls on April 30, 2025. Believed to bring lasting good fortune, it is a time when intentions take root and blessings multiply- making it the perfect occasion to mark with something meaningful and enduring. As traditions evolve to embrace modern interpretations, Forevermark invites you to celebrate this special day with exquisite diamond jewellery. Trusted and timeless, natural diamonds by Forevermark offer a fitting tribute to the spirit of the day. Every Forevermark diamond is rare, responsibly sourced, and inscribed with a unique number that guarantees authenticity and trust. More than a symbol of beauty, these natural diamonds embody strength, purity, and enduring commitment—carrying emotional significance that transcends the moment. Each Forevermark creation reflects a sense of permanence and legacy, making it ideal for marking milestones, new beginnings, or simply celebrating life’s most precious moments. From sleek bangles to statement rings and pendants, Forevermark’s iconic designs are crafted with care and meant to shine across generations. Choosing Forevermark diamond jewellery is a beautiful way to embrace the essence of Akshaya Tritiya—honouring the past, celebrating the present, and shining into the future with timeless brilliance, whether as a meaningful gift or a personal celebration.
Top Diamond Jewellery Picks for Akshaya Tritiya:
- The Icon™ Collection 3-Stones Band A modern classic, this band with three exquisite diamonds celebrates harmony, strength, and balance—perfectly capturing the essence of Akshaya Tritiya.
- The Icon™ Collection Open Pavé Bangle Sculptural yet elegant, this open bangle curves delicately around the wrist—symbolizing infinite blessings and understated luxury.
- The Icon™ Collection Pavé and Baguette Pendant A sleek pendant with architectural beauty, this piece offers a brilliant way to honour tradition while embracing modern grace.
- Forevermark Avaanti™ Grand Pavé Pendant Bold and graceful, this pendant inspires you to move forward with confidence—just as the spirit of Akshaya Tritiya encourages progress and new beginnings.
- This Akshaya Tritiya, honour the tradition of meaningful purchases with the everlasting beauty of natural diamonds. Whether gifted or self-chosen, Forevermark diamond jewellery becomes a cherished heirloom, celebrating the prosperity and promise of today and tomorrow
BrandBuzz
The Cut of a Champion- A limited edition Forevermark X SKY Diamond Pendant in collaboration with Suryakumar Yadav
Forevermark Diamond Jewellery from the De Beers Group has unveiled the SKY × Forevermark Limited Edition Pendant in collaboration with Indian cricket star Suryakumar Yadav. Designed as a tribute to perseverance, excellence, and individuality, the exclusive collection brings together the worlds of fine jewellery and sport through a highly collectible design.
Inspired by cricket, the pendant features a distinctive bat-and-ball motif crafted in 14K gold and set with a Forevermark diamond. The reverse side carries a crisscross pattern along with the limited-edition numbering and Suryakumar Yadav’s laser-engraved signature, making each piece a unique collector’s item. Limited to just 25 individually numbered pieces worldwide, the pendant reflects the parallel journeys of natural diamonds and human achievement, both shaped over time through dedication, resilience, and precision.
Mallikarjuna Reddy Yarabolu, Managing Director, Forevermark, De Beers India Pvt. Ltd commented:
“At Forevermark Diamond Jewellery, we are constantly exploring meaningful ways to celebrate individuality, excellence, and authentic achievement. The SKY × Forevermark Limited Edition Pendant is a reflection of these values, bringing together the enduring beauty of a Forevermark diamond with the passion and precision that define cricket.
Our collaboration with Suryakumar Yadav is a tribute to those who value craftsmanship, rarity and the inspiring journey behind every milestone.”
Available in select finishes, including white gold, yellow gold with red ceramic, and black rhodium with black ceramic accents, the design balances contemporary aesthetics with fine craftsmanship. Each pendant showcases intricate detailing, baguette-set diamonds, and a halo-set Forevermark diamond at its centre. Adding to its exclusivity, every purchase of the limited-edition pendant will be accompanied by a cricket bat personally autographed by Suryakumar Yadav.
The SKY × Forevermark Diamond Jewellery Limited Edition Pendant is available through select Forevermark Diamond Jewellery boutiques and the brand’s e-commerce platform, subject to availability. The limited-edition collection is designed for collectors, cricket enthusiasts, and jewellery connoisseurs who appreciate rarity, craftsmanship and stories of achievement.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.