BrandBuzz
Celebrate Akshaya Tritiya with the Enduring Beauty of Forevermark Diamond Jewellery
Celebrated for ushering in prosperity, success, and auspicious beginnings, Akshaya Tritiya is one of the most significant days in the Hindu calendar. This year, it falls on April 30, 2025. Believed to bring lasting good fortune, it is a time when intentions take root and blessings multiply- making it the perfect occasion to mark with something meaningful and enduring. As traditions evolve to embrace modern interpretations, Forevermark invites you to celebrate this special day with exquisite diamond jewellery. Trusted and timeless, natural diamonds by Forevermark offer a fitting tribute to the spirit of the day. Every Forevermark diamond is rare, responsibly sourced, and inscribed with a unique number that guarantees authenticity and trust. More than a symbol of beauty, these natural diamonds embody strength, purity, and enduring commitment—carrying emotional significance that transcends the moment. Each Forevermark creation reflects a sense of permanence and legacy, making it ideal for marking milestones, new beginnings, or simply celebrating life’s most precious moments. From sleek bangles to statement rings and pendants, Forevermark’s iconic designs are crafted with care and meant to shine across generations. Choosing Forevermark diamond jewellery is a beautiful way to embrace the essence of Akshaya Tritiya—honouring the past, celebrating the present, and shining into the future with timeless brilliance, whether as a meaningful gift or a personal celebration.
Top Diamond Jewellery Picks for Akshaya Tritiya:
- The Icon™ Collection 3-Stones Band A modern classic, this band with three exquisite diamonds celebrates harmony, strength, and balance—perfectly capturing the essence of Akshaya Tritiya.
- The Icon™ Collection Open Pavé Bangle Sculptural yet elegant, this open bangle curves delicately around the wrist—symbolizing infinite blessings and understated luxury.
- The Icon™ Collection Pavé and Baguette Pendant A sleek pendant with architectural beauty, this piece offers a brilliant way to honour tradition while embracing modern grace.
- Forevermark Avaanti™ Grand Pavé Pendant Bold and graceful, this pendant inspires you to move forward with confidence—just as the spirit of Akshaya Tritiya encourages progress and new beginnings.
- This Akshaya Tritiya, honour the tradition of meaningful purchases with the everlasting beauty of natural diamonds. Whether gifted or self-chosen, Forevermark diamond jewellery becomes a cherished heirloom, celebrating the prosperity and promise of today and tomorrow
BrandBuzz
Jason Sanjay Announced As New Brand Ambassador For Challani Group
The Appointment Marks A New Chapter In The Group’s Brand-Building Journey—Blending Its Celebrated Heritage With Contemporary, Youth-Led Appeal.
Challani Group, one of South India’s most trusted names in jewellery and precious ornaments, today officially announced the appointment of filmmaker Jason Sanjay as its new Brand Ambassador. The announcement was made at a grand unveiling ceremony held at the iconic Sathyam Cinemas, Royapettah, Chennai, bringing together the Group’s leadership, industry stakeholders, media representatives, and well-wishers.
The appointment signals an exciting new phase for Challani Group as it strengthens its connection with younger audiences while continuing to uphold the craftsmanship, trust, and legacy that have defined the brand for generations. The partnership brings together the timeless world of fine jewellery and the dynamic influence of contemporary cinema.
The official declaration was made by Jayanthilal Challani, Chairman of the Challani Group, who formally welcomed Jason Sanjay into the Challani family. The event was marked by an atmosphere of celebration, anticipation, and shared optimism as the Group introduced its new ambassador to the audience.
The high-profile event was also attended by the group’s key leadership, including Directors Gautam Chalani, Rishabh Challani, and Sripal Challani, alongside Chief Executive Officer Chandrasekhar, Chief Financial Officer Ganesh Babu Vice Presidents Elayaraja and Meena.
Their presence underscored the strategic importance of the association and the Group’s collective commitment to its next phase of growth.
Jayanthilal Challani, Chairman, Challani Group, said:
“We are incredibly delighted to welcome Jason Sanjay to the Challani Group family. This partnership represents a powerful synergy that will infuse new energy, fresh momentum, and a dynamic spirit into our brand’s growth and future market initiatives.”
He added that Jason Sanjay’s association reflects the Group’s intent to remain relevant across generations while preserving the values of authenticity, quality, and customer trust that have long been central to Challani’s identity.
M. Elayaraja, Vice President, Challani Group, said:
“As Challani Group continues its strong growth journey, integrating Jason Sanjay as our brand ambassador marks a pivotal milestone. Looking ahead, we have a strategic lineup of major projects and expansion plans that this alliance will beautifully complement. The collaboration signifies a prominent step forward for the brand, bridging corporate heritage with contemporary appeal to drive its upcoming market presence.”
Jason Sanjay’s appointment is expected to help Challani Group engage a broader and younger consumer base.The alliance is designed to complement the Group’s established reputation while giving its communications a fresh, modern, and aspirational dimension.
For Challani Group, the partnership represents more than a celebrity endorsement. It reflects a deliberate effort to connect the Group’s longstanding legacy of fine jewellery craftsmanship with a new generation of customers who value style, individuality, and meaningful brand experiences.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.