Cartier, IWC Schaffhausen, and Piaget have officially launched exclusive retail boutiques aboard Luminara, the newest vessel in The Ritz-Carlton Yacht Collection. This collaboration marks a first-of-its-kind retail experience at sea, made possible through a partnership with Starboard Luxury, the high-end division of Starboard Group.

This elegant retail concept brings together some of the world’s most renowned names in luxury, offering guests the opportunity to browse fine jewelry, Swiss timepieces, and expertly curated accessories—all while cruising aboard a superyacht.

In addition to the onboard boutiques, guests can enjoy personalized experiences including private viewings, in-suite appointments, and one-on-one shopping sessions with knowledgeable brand ambassadors.

“Starboard Luxury is honored to unite four legendary luxury brands—Cartier, IWC Schaffhausen, Piaget, and The Ritz-Carlton Yacht Collection,” said Stacy Shaw, Senior Vice President, Luxury & Resorts, Starboard Group. “This debut underscores our commitment to redefining luxury retail with exceptional experiences at sea.”

As the third ship in The Ritz-Carlton Yacht Collection, Luminara will explore the Mediterranean throughout 2025 before expanding its itineraries to the Asia-Pacific region and Alaska in 2026.

“Bringing Cartier, IWC, and Piaget aboard Luminara reflects our dedication to delivering elevated, meaningful experiences at sea,” said Ernesto Fara, President of The Ritz-Carlton Yacht Collection. “Together with Starboard Luxury, we’re connecting our guests to iconic maisons that share our values of craftsmanship, heritage, and excellence.”