CaratLane, a subsidiary of Titan Company, is embarking on an aggressive expansion strategy this financial year, fueled by rising demand among young Indian consumers for lightweight and lower-carat gold jewellery.

The brand plans to open over 40 new stores—many in tier-2 and tier-3 cities—as it capitalizes on shifting preferences that favor self-adornment, affordability, and everyday wear over traditional high-carat gold purchases. The trend is being led by millennials and Gen Z shoppers, who are increasingly opting for accessible luxury amid soaring gold prices.

Earlier this year, CaratLane introduced its 9-carat gold collection around Valentine’s Day, tapping into a growing appetite for stylish yet affordable pieces. This shift marks a notable change in India’s jewellery landscape, historically dominated by 22-carat gold used for investment and ceremonial purposes.

At the close of March 2025, CaratLane operated 322 retail outlets across the country, making it the Tata Group’s second-largest jewellery brand in terms of store count. In FY25, the company reported a 24% year-on-year revenue increase, earning Rs. 35.83 billion with nearly Rs. 3 billion in operating profit—its best financial performance so far.

CaratLane is also ramping up its international footprint, with a second U.S. store set to open in Dallas before Diwali, and two new Dubai locations expected within the next eight months.

Despite economic challenges and high gold prices, the company has successfully raised its average bill value by about 10%, thanks to a broader product mix and new design-led collections.

Currently contributing around 6% to Titan’s overall revenue, CaratLane is poised to become a key player in the fast-growing segment of affordable, everyday jewellery—reshaping India’s gold-buying culture in the process.