Connect with us

National News

CaratLane Accelerates Growth as Young Shoppers Redefine India’s Jewellery Market

Titan’s jewellery arm eyes expansion in smaller cities and abroad, driven by surging demand for lightweight, low-carat, design-led collections among millennials and Gen Z.

Published

on

CaratLane, a subsidiary of Titan Company, is embarking on an aggressive expansion strategy this financial year, fueled by rising demand among young Indian consumers for lightweight and lower-carat gold jewellery.

The brand plans to open over 40 new stores—many in tier-2 and tier-3 cities—as it capitalizes on shifting preferences that favor self-adornment, affordability, and everyday wear over traditional high-carat gold purchases. The trend is being led by millennials and Gen Z shoppers, who are increasingly opting for accessible luxury amid soaring gold prices.

Earlier this year, CaratLane introduced its 9-carat gold collection around Valentine’s Day, tapping into a growing appetite for stylish yet affordable pieces. This shift marks a notable change in India’s jewellery landscape, historically dominated by 22-carat gold used for investment and ceremonial purposes.

At the close of March 2025, CaratLane operated 322 retail outlets across the country, making it the Tata Group’s second-largest jewellery brand in terms of store count. In FY25, the company reported a 24% year-on-year revenue increase, earning Rs. 35.83 billion with nearly Rs. 3 billion in operating profit—its best financial performance so far.

CaratLane is also ramping up its international footprint, with a second U.S. store set to open in Dallas before Diwali, and two new Dubai locations expected within the next eight months.

Despite economic challenges and high gold prices, the company has successfully raised its average bill value by about 10%, thanks to a broader product mix and new design-led collections.

Currently contributing around 6% to Titan’s overall revenue, CaratLane is poised to become a key player in the fast-growing segment of affordable, everyday jewellery—reshaping India’s gold-buying culture in the process.

Continue Reading
Advertisement JewelBuzz Banner
Click to comment
Subscribe
Notify of
guest
0 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments

National News

Harit Zaveri Jewellers Celebrates A Bride’s Royal Spirit In An Indian Wedding With Its New Polki Collection

A Celebration Of Regal Femininity, Heirloom Craftsmanship, and The Refreshing Depth Of Emeralds.

Published

on

June 2026 A bride’s jewellery is never merely ornamental, it carries sentiment, memory, and the quiet power of tradition. With its newest Polki Collection, Harit Zaveri Jewellers introduces a refined take on royal Indian bridal jewellery, thoughtfully designed for the modern bride who embraces heritage while expressing her individuality with confidence and grace.

Crafted between 18kt to 14kt gold and enriched by Emeralds, Harit Zaveri Jewellers Polki collection celebrates a bride in her most transformative moment – poised between reflection and becoming. Every jewellery piece in the collection is designed to accompany her through this pause.

At the heart of the collection lies the richness of polki craftsmanship – raw, uncut diamonds admired for their old-world charm and regal appeal, long associated with royal Indian heirlooms. Paired with vivid emeralds, known to symbolise renewal, harmony, love, and abundance, the collection brings together heritage and elegance. The richness of green emeralds adds depth and freshness, creating jewels that feel both classic and strikingly modern.

The collection features an expansive range of statement and versatile pieces including necklaces, kadas, rings, earrings, and bridal sets, thoughtfully embellished with emeralds, pearls, and polki detailing.

This collection from Harit Zaveri Jewellers compliments classic reds and heritage weaves to contemporary ivories, pastels, and couture silhouettes. Whether layered with a traditional lehenga, paired with a modern sari drape, or styled for intimate pre-wedding celebrations, these pieces seamlessly adapt while elevating every bridal look with a quiet majesty.

These pieces are envisioned as modern heirlooms, where meticulous craftsmanship, precious materials, and timeless artistry come together to create pieces worthy of being passed down through generations.

Harit Zaveri, Joint Managing Director at Harit Zaveri Jewellers said:

“At Harit Zaveri Jewellers, we have always believed bridal jewellery should feel personal, something that reflects a bride’s story and individuality. Many of our clients naturally gravitate towards one-of-a-kind pieces that resonate with their personality and become part of their memories for years to come. With this Polki collection, we wanted to celebrate craftsmanship with the richness of emeralds, a stone that beautifully complements a variety of bridal colours and effortlessly completes a look. Above all, quality remains at the heart of everything we create because we believe jewellery should feel as enduring as the memories and moments attached to it.”

Continue Reading

Trending

JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

We would like to hear from you...

GET WHATSAPP NEWS ALERTS

0
Would love your thoughts, please comment.x
()
x