Swarovski has introduced its latest fine jewelry line, the Octagon Collection, centered around a proprietary, patented diamond cut inspired by the brand’s iconic logo. Conceived by Swarovski’s Global Creative Director Giovanna Engelbert, the octagon-shaped cut is a fresh symbol of the brand’s evolving design legacy.

At the heart of the collection is the Swarovski Octagon Cut, boasting 57 precisely engineered facets—32 on the pavilion, 24 on the crown, and one on the table. This unique structure is designed to offer enhanced brilliance and light performance, outshining traditional emerald and baguette cuts.

The Octagon Collection features ten elegant pieces, including bezel-set laboratory-grown diamonds paired with precious metals. Highlights of the collection include a pendant in white or yellow gold, mini hoop earrings in yellow gold, white gold stud earrings, a yellow gold bracelet, and a variety of ring styles—such as solitaire rings in vertical and horizontal settings and a band ring, all offered in both white and yellow gold.

Swarovski described the new line as “a new chapter in Swarovski savoir-faire,” noting that the Octagon cut and its debut collection “balance the timeless elegance of laboratory-grown diamonds with distinctive designs, created to illuminate life’s most meaningful moments—from personal milestones to lasting commitments.”