BrandBuzz
Candere Announces Smriti Mandhana As Its New Brand Ambassador
Indian Cricket Star Joins Shah Rukh Khan To Strengthen Candere’s Appeal Among Young, Style-Conscious Consumers.
Candere, the lifestyle jewellery brand from the House of Kalyan Jewellers, has announced celebrated Indian cricketer Smriti Mandhana as its new brand ambassador. Joining Shah Rukh Khan as the face of the brand, Smriti’s association marks a significant step in Candere’s journey to strengthen its connect with young, modern Indian consumers.
One of India’s most accomplished cricketers, Smriti has built a strong connection with audiences through her achievements, consistency and authenticity. At a time when women’s cricket continues to command growing attention across the country, her association with Candere reflects the brand’s focus on consumers who view jewellery not as something reserved for occasions, but as a natural part of everyday self-expression.
Ramesh Kalyanaraman, Director, Candere, Said:
“Smriti Mandhana’s influence extends far beyond the cricket field. She represents a generation that values ambition, authenticity and confidence, and has become an inspiration to millions through her achievements and conduct. We are delighted to welcome her as the face of Candere alongside Shah Rukh Khan.
Together, they reflect the diversity of today’s India and the many ways consumers express themselves. As Candere continues to grow as a lifestyle jewellery brand, Smriti’s association will help us deepen our connect with audiences across the country.”
As consumer preferences continue to evolve, jewellery is increasingly becoming part of everyday dressing rather than being reserved for special occasions. Candere has built its offering around this shift, with contemporary collections designed to complement daily routines, personal style and modern lifestyles. From workdays and weekends to celebrations and milestones, the brand’s versatile designs enable consumers to wear jewellery more often, more effortlessly and more meaningfully.
Commenting on the association, Smriti Mandhana Said:
“I’m delighted to associate with Candere, a brand that truly understands the style sensibilities of today’s consumers. For me, jewellery isn’t something that’s reserved for special occasions; it’s something I wear every day. It’s a part of my personal style and often the finishing touch that makes me feel like myself.
Candere’s contemporary designs fit effortlessly into that mindset, making jewellery relevant for everyday moments. I’m excited to be part of this journey and look forward to connecting with audiences through the brand’s campaigns.”
With over 130 retail stores across India and a rapidly growing presence nationwide, Candere continues to shape the evolving lifestyle jewellery category. The brand’s omni-channel approach offers customers a seamless shopping experience across its expanding retail footprint and digital platform. Backed by the trusted legacy of Kalyan Jewellers, Candere combines craftsmanship, contemporary design and accessibility to create jewellery that becomes a natural part of consumers’ everyday lives.
BrandBuzz
9 Special Gemstones for this Navratri By Irasva Fine Jewellery
Irasva brings together these versatile pieces to complement every festive look, from understated daytime celebrations to statement evening ensembles.
As Navratri celebrates nine days of devotion and tradition, Irasva Fine Jewellery presents a curated edit of nine jewels, each inspired by the colour of the day and designed to bring a touch of contemporary elegance to the festive season.
Navratri brings with it nine days of celebration, each associated with a distinct colour and its own symbolism. Marking the festive occasion, Irasva Fine Jewellery curates nine exquisite jewels that mirror the vibrant palette of Navratri, ranging from classic diamonds to vivid emeralds, rubies and sapphires.
Known for its contemporary approach to fine jewellery, Irasva brings together these versatile pieces to complement every festive look, from understated daytime celebrations to statement evening ensembles.
Navratri Colours Edit
Day 1 – Orange | Cirielle Diamond Fashion Pendant
The Cirielle Diamond Fashion Pendant brings a vibrant touch of orange to the festive edit with its elegant and refined design.
Price: On Request
Day 2 – White | Ornella Diamond Fashion Bracelet
The Ornella Diamond Fashion Bracelet complements the purity of white with its delicate diamond detailing and sophisticated silhouette.
Price: On Request
Day 3 – Red | Crimselle Ruby & Diamond Stud Earrings
The Crimselle Ruby & Diamond Stud Earrings adds a striking festive touch in red, with an elegant design that makes it ideal for celebratory occasions.
Price: On Request
Day 4 – Royal Blue | Nerra Sapphire & Diamond Fashion Ring
The Nerra Sapphire & Diamond Fashion Ring captures the depth of royal blue through a refined combination of sapphire and diamonds.
Price: On Request
Day 5 – Yellow | Selis Diamond Hoop Bali Earrings
The Selis Diamond Hoop Bali Earrings bring a bright festive feel to the yellow day with their elegant hoop silhouette and diamond detailing.
Price: On Request
Day 6 – Green | Lysandra Diamond Cocktail Ring
The Lysandra Diamond Cocktail Ring complements the richness of green with its statement silhouette and refined diamond detailing.
Price: On Request
Day 7 – Grey | Cosmos Diamond Stud Earrings
The Cosmos Diamond Stud Earrings bring understated elegance to the grey day with their timeless and sophisticated design.
Price: On Request
Day 8 – Purple | Lyrisse Diamond Fashion Earrings
The Lyrisse Diamond Fashion Earrings complement the richness of purple with their elegant design and sparkling diamond detailing.
Price: On Request
Day 9 – Peacock Green | Mayura Pearl & Diamond Drop Earrings
The Mayura Pearl & Diamond Drop Earrings reflect the elegance of peacock green with a graceful combination of pearls and diamonds.
Price: On Request
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