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PNG Launches YOOU, A Lightweight Diamond Jewellery Brand Reflecting The Evolving Identities Of Modern Women

Built On PNG Jewellers’ Legacy Of Trust, YOOU Redefines Lightweight Diamond Jewellery With A Renewed Focus On Individuality, Self-Expression and Everyday Luxury.

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PNG Jewellers has announced the rebranding of its lightweight diamond jewellery brand, Litestyle, as YOOU, marking a significant step in the brand’s evolution. The transformation reflects a renewed vision to create jewellery that celebrates individuality, confidence and self-expression. Rooted in PNG Jewellers’ legacy of trust and craftsmanship since 1832, YOOU personifies women who view jewellery not just as an accessory for occasions, but as an extension of their personality and everyday life.

Launched to bridge the gap between traditional jewellery and contemporary everyday wear, YOOU specialises in lightweight diamond jewellery for consumer preferences evolved towards more expressive, design-led pieces, thus creating a brand that resonates more deeply with today’s women. The transition to YOOU reflects this evolution, placing the wearer at the centre of every design philosophy while retaining the quality, purity and craftsmanship that customers have come to associate with PNG Jewellers.

As a contemporary diamond jewellery brand, YOOU offers lightweight designs across 14, 18, 22, and 9 karat gold. Every collection is designed to seamlessly fit into modern lifestyles, offering versatile rings, earrings, chains, pendants, bracelets, bangles, mangalsutras and men’s jewellery that can be worn from the workplace to social occasions. With a presence across 13 EBO locations in shop-in Maharashtra and Goa, YOOU aims to become India’s preferred destination for lightweight diamond jewellery and targets to open 100 new stores (in SIS and EBO format) by 2030.

Sara Tendulkar, Brand Ambassador, YOOU by PNG Jewellers, said:

“Jewellery today is about expressing who you are rather than waiting for a special occasion. What I love about YOOU is that it encourages women to celebrate themselves every single day through designs that are contemporary, effortless and deeply personal. It is a brand that truly reflects the confidence and individuality of today’s generation. You don’t need an occasion to shine. You are the occasion! Welcome to YOOU!“

Dr. Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers, said:

“With YOOU, we are taking that journey forward by creating a brand that speaks directly to today’s woman and her aspirations. Every design has been created to complement her everyday life while carrying forward PNG Jewellers’ enduring promise of trust, purity and craftsmanship. Customers can expect more innovation, more contemporary collections and a jewellery experience that is deeply personal.”

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Gauri Khan in ZOYA High Jewellery Collection Her Again 

Gauri Khan dazzles in ZOYA’s Her Again High Jewellery collection, inspired by India’s spices, memories and vibrant gemstone artistry

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At Manish Malhotra’s Diwali celebration, Gauri Khan captivated in ZOYA’s exquisite High Jewellery creations from Her Again. A mesmerising alchemy of rare natural gemstones, expressive colour and intricate craftsmanship lent an unmistakable elegance to her presence. With unexpected pairings of crimson rubellites and soft peach morganites, the jewels brought alive ZOYA’s distinctive artistry, where the beauty of natural gemstones meets the richness of Indian cultural storytelling.

ZOYA’s new High Jewellery collection, Her Again, draws inspiration from India’s spices as keepers of memory, translating their evocative hues into masterful gemstone artistry. Rooted in the belief that our most treasured memories live in colours, fragrances and rituals, the collection draws on the sunlit glow of turmeric, the deep crimson of mace and the soft green of cardamom. Each rare creation becomes a nostalgic talisman of a woman’s journey, an intimate expression of memory, emotion and her return to herself.

For the evening, Gauri Khan paired ZOYA’s spectacular Crimson Joys necklace and earrings with the atelier’s Unbound bangle and Afterglow ring from the Her Again collection. The jewels beautifully complemented her custom hand-embroidered saree by Manish Malhotra.

ABOUT HER JEWELS: 

Crimson Joys Necklace: At the heart of this creation rests a magnificent 15.7-carat rubellite cabochon, while soft peach morganites totalling 23.6 carats meet diamonds in a rich interplay of crimson, blush and warm spice tones. Delicate forms inspired by mace and star anise lend the creation its distinctive character, while an ombré of white-to-yellow sapphires carries warmth through the necklace. Evoking the nostalgia of familiar fragrances and cherished moments, Crimson Joys recalls memories that unfurl within, bringing a vivid part of oneself back to life.



Afterglow Ring: A luminous interplay of colour, form and texture, brings a vivid 2.7-carat rubellite into focus, set within custom-cut matt rock crystal and framed by sculptural tendrils inspired by mace. Zambian emeralds echo the form of cardamom, creating a rich dialogue of crimson, green and translucent light. Intricate stone-on-stone craftsmanship brings the composition together, giving the ring its layered, distinctive radiance, where spice-inspired forms meet an unexpected alchemy of colour.

Unbound Bangle: Continuing the celebration of colour, freedom and expression, the bangle brings together 6.4 carats of deep crimson rubellites, Orissa rose garnets and diamonds, their rich palette inspired by the intensity and warmth of spice. Shapes inspired by clove buds and unfurling mace, fine fretwork and sculpted detailing create a jewel of remarkable depth and dimension, with every element contributing to its expressive, exuberant character. A jewel crafted for the woman who knows herself, embraces every facet and wears her freedom with confidence.

Through this interplay of memory, imagination and masterful gemstone artistry, ZOYA looks beyond the familiar to reveal new possibilities in the art of jewellery. Each creation holds meaning, invites interpretation and leaves room for every woman to find something of herself.

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