BrandBuzz
PNG Launches YOOU, A Lightweight Diamond Jewellery Brand Reflecting The Evolving Identities Of Modern Women
Built On PNG Jewellers’ Legacy Of Trust, YOOU Redefines Lightweight Diamond Jewellery With A Renewed Focus On Individuality, Self-Expression and Everyday Luxury.
PNG Jewellers has announced the rebranding of its lightweight diamond jewellery brand, Litestyle, as YOOU, marking a significant step in the brand’s evolution. The transformation reflects a renewed vision to create jewellery that celebrates individuality, confidence and self-expression. Rooted in PNG Jewellers’ legacy of trust and craftsmanship since 1832, YOOU personifies women who view jewellery not just as an accessory for occasions, but as an extension of their personality and everyday life.
Launched to bridge the gap between traditional jewellery and contemporary everyday wear, YOOU specialises in lightweight diamond jewellery for consumer preferences evolved towards more expressive, design-led pieces, thus creating a brand that resonates more deeply with today’s women. The transition to YOOU reflects this evolution, placing the wearer at the centre of every design philosophy while retaining the quality, purity and craftsmanship that customers have come to associate with PNG Jewellers.
As a contemporary diamond jewellery brand, YOOU offers lightweight designs across 14, 18, 22, and 9 karat gold. Every collection is designed to seamlessly fit into modern lifestyles, offering versatile rings, earrings, chains, pendants, bracelets, bangles, mangalsutras and men’s jewellery that can be worn from the workplace to social occasions. With a presence across 13 EBO locations in shop-in Maharashtra and Goa, YOOU aims to become India’s preferred destination for lightweight diamond jewellery and targets to open 100 new stores (in SIS and EBO format) by 2030.
Sara Tendulkar, Brand Ambassador, YOOU by PNG Jewellers, said:
“Jewellery today is about expressing who you are rather than waiting for a special occasion. What I love about YOOU is that it encourages women to celebrate themselves every single day through designs that are contemporary, effortless and deeply personal. It is a brand that truly reflects the confidence and individuality of today’s generation. You don’t need an occasion to shine. You are the occasion! Welcome to YOOU!“
Dr. Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers, said:
“With YOOU, we are taking that journey forward by creating a brand that speaks directly to today’s woman and her aspirations. Every design has been created to complement her everyday life while carrying forward PNG Jewellers’ enduring promise of trust, purity and craftsmanship. Customers can expect more innovation, more contemporary collections and a jewellery experience that is deeply personal.”
BrandBuzz
KISNA Launches Vienna Collection Ahead Of The Wedding Season, Expanding Its Premium Natural Diamond Jewellery Portfolio
The Collection Features 62 Natural Diamond Jewellery Designs Across Rings, Earrings, Pendants, Necklaces and Men’s Rings In 14KT and 18KT Gold
KISNA Diamond and Gold Jewellery, one of India’s foremost jewellery brands, has announced the launch of its Vienna Collection ahead of the upcoming wedding season. Comprising 62 natural diamond jewellery designs, the collection caters to occasions including engagements, weddings, anniversaries and gifting, as well as self-purchase.
Crafted in 14KT and 18KT gold, the collection is available in yellow, rose and white gold variants. The 14KT range has an average selling price of Rs 93,927, while the 18KT range has an average selling price of Rs 1,07,969, offering customers a choice across price points within KISNA’s premium natural diamond jewellery portfolio.
Inspired by graceful European flower vines, the Vienna Collection translates floral forms into contemporary jewellery. Innovative craftsmanship and diamond settings are designed to enhance the brilliance and visual presence of each diamond, bringing the collection’s proposition, “Where Bigger Diamonds Bloom,” to life.
The Vienna Collection includes 15 rings, 18 earrings, 19 pendants, 4 necklaces and 6 men’s rings. The collection also features coordinated pendant and necklace sets. Designed for modern brides and luxury consumers, the range brings together floral, vine-inspired, contemporary and timeless design elements, reflecting a modern, elegant and aspirational aesthetic.
Commenting on the launch, Parag Shah, CEO, KISNA Diamond and Gold Jewellery, said:
“Jewellery continues to hold deep significance across every stage of a wedding journey, from engagements and bridal celebrations to gifting and milestone moments beyond. With the Vienna Collection, we have brought together contemporary design, natural diamond brilliance and versatility across categories to address these evolving occasions.
The availability across 14KT and 18KT gold further enables customers to choose pieces that reflect their individual style and preferences, while strengthening KISNA’s commitment to making thoughtfully designed diamond jewellery relevant across moments and generations.”
Affordable and accessible diamond jewellery remains central to KISNA’s offering, while the brand continues to expand its portfolio for affluent customers, particularly across Tier 2 and Tier 3 cities. Customers can avail the Vienna Collection across KISNA’s network of more than 150 exclusive showrooms in India and through its official website, www.kisna.com.
-
ShowBuzz54 minutes agoSilver Show Of India- Delhi 3rd Edition Unveiled At Yashobhoomi, Delhi
-
ShowBuzz29 minutes agoSilver Trends To Watch At SSI Delhi 2026
-
ShowBuzz4 hours agoGJIIF 2026 Sets New Benchmarks As India’s Biggest-Ever Jewellery Trade Show Opens In Chennai
-
DiamondBuzz4 hours agoDivine Solitaires Named ‘Best Diamond Jewellery Brand’ At JewelZ South India 2026
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.