Bvlgari has officially unveiled its expanded Manifattura in Valenza, now the largest single-branded jewellery manufacturing site in the world. Spanning 33,000 square metres, the state-of-the-art facility is set to double the brand’s production capacity and create more than 1,000 new jobs by 2029, contributing to a total of 1,600 roles.

As part of this expansion, Bvlgari has launched Scuola Bvlgari—its first publicly accessible jewellery school—located within the site. The school offers professional training in goldsmithing and gemstone setting, reflecting the brand’s commitment to craftsmanship and education.

“Today marks a historic milestone not only for Bvlgari, but also for the territory of Valenza and the global jewelry industry,” said Jean-Christophe Babin, CEO of Bvlgari. “The expansion of our Manufacture is far more than a doubling in size and production capacity — it is the realization of a bold, contemporary vision for what the luxury industry must become in the future.”

He continued, “This project is designed to integrate new crafts from the jewelry world – positioning us as even more engaged, skilled, and forward-thinking partner in our collaboration with external stakeholders – while enhancing education and training, fostering workplace well-being, and protecting the environment.”

Babin emphasized the ambitious goals behind the project: “By 2029, we will have created a total of 1,600 jobs, and we will remain dedicated to contributing to the excellence of this territory and to the art of jewelry.”

The site was inaugurated with an official ceremony and press conference attended by Jean-Christophe Babin, LVMH Italy President Toni Belloni, Piedmont Region Vice President and Regional Minister Elena Chiorino, and Undersecretary of the Ministry of Enterprises and Made in Italy, Fausta Bergamotto.

Designed with a fully sustainable approach, the Manifattura operates entirely on renewable energy. It is equipped with over 4,100 solar panels and a geothermal system, providing half of the facility’s energy needs and ensuring a carbon-neutral footprint.

The celebration also included the unveiling of two contemporary art installations, previously exhibited elsewhere, now permanently housed at Manifattura Bvlgari as a symbol of the brand’s enduring connection to art, innovation, and tradition.