DiamondBuzz
Building The Next Era Of Trust In Natural Diamonds
By Kirti Bhansali
Chairman, GJEPC
The global diamond industry is entering a phase where credibility will matter as much as competence.
For decades, the industry’s strength rested on rarity, emotion and aspiration. Today, it must also stand firmly on transparency, compliance and trust. Consumers are asking more questions about provenance, ethical sourcing and accountability than ever before. Governments are strengthening oversight. Markets are becoming more interconnected and more demanding simultaneously.
In such an environment, the Kimberley Process remains one of the most important pillars supporting confidence in natural diamonds.
The KP was created at a time when the industry faced serious reputational challenges linked to conflict diamonds. Through cooperation between governments, industry and civil society, it established a global certification framework that helped prevent the flow of conflict diamonds into legitimate trade channels. More importantly, it restored confidence in the integrity of the diamond pipeline at a critical moment for the industry.
India has always held a unique position within that framework.
As the world’s largest cutting and polishing centre, India processes more than 90% of the world’s natural diamonds. Millions of livelihoods across manufacturing, trading, jewellery production and exports are connected directly or indirectly to this industry. India is therefore not merely a participant in the global diamond pipeline; it is central to its continuity and stability.
India’s role within the Kimberley Process has also evolved over time. From participating actively in early discussions to chairing the KP in 2008 and 2019, India has consistently advocated for balanced, practical and inclusive solutions that protect both the integrity of the system and the interests of producing and manufacturing nations alike.
As the apex body representing India’s gem and jewellery industry, the Gem & Jewellery Export Promotion Council (GJEPC) has played an active role in supporting India’s engagement with the Kimberley Process through policy coordination, industry representation and sustained dialogue with global stakeholders.
As India hosts the 2026 Kimberley Process Intersessional Meeting in Mumbai, the discussions are naturally expanding beyond the original concerns that shaped the KP’s formation.
The industry must now respond to broader expectations around responsible sourcing frameworks and consumer assurance. At the same time, the industry must ensure that compliance systems remain practical and globally inclusive. The strength of the Kimberley Process lies in the fact that it brings together countries and stakeholders with vastly different economic realities and operational structures. Any future evolution of the system must preserve that balance.
India’s perspective on this issue is shaped by experience.
Our industry has built its leadership not merely through scale, but through resilience, adaptability and entrepreneurship. Indian manufacturers transformed categories of diamonds once considered commercially unviable into a globally competitive industry. Over the decades, India also invested heavily in technology, skill development and infrastructure, enabling the country to remain globally relevant even as market conditions evolved.
Today, that same spirit of adaptation is required again.
The natural diamond industry must continue reinforcing its value proposition in a world where consumer choices are expanding rapidly. Confidence in natural diamonds cannot depend solely on legacy or sentiment. It must be strengthened through transparency, responsible business practices and credible compliance mechanisms.
This is why the theme of Confidence, Compliance and Credibility is particularly relevant for the KP in 2026.
Confidence sustains consumer demand. Compliance protects the integrity of the trade. Credibility ensures long-term trust in the system itself.
These three elements are interconnected and mutually reinforcing.
India also recognises that the future of the diamond industry will depend increasingly on collaboration across the entire pipeline. Producing countries, manufacturers, traders, retailers and industry bodies must work together to strengthen systems that reassure consumers while also supporting economic opportunity and sustainable livelihoods.
The diamond industry has always demonstrated an extraordinary ability to adapt to change. From shifts in mining supply and manufacturing technologies to evolving retail formats and consumer expectations, it has repeatedly reinvented itself while preserving the emotional and cultural significance of natural diamonds.
The Kimberley Process represents one of the industry’s most important collective achievements. Its continued relevance will depend not only on regulation, but also on the willingness of all stakeholders to evolve responsibly together.
India remains committed to contributing constructively to that process and to helping shape a future where trust in natural diamonds remains strong, enduring and globally respected.
DiamondBuzz
De Beers – The New Power Move: Why Natural Diamonds Are The Definitive Daily Essential For The Modern Indian Man
Natural Diamonds Are Emerging As the Ultimate Symbol Of Personal Style, Achievement, and Everyday Luxury For India’s Modern Male Consumer.
Masculine style in 2026 has a new focal point. The conversation around men’s jewellery has moved away from traditional ceremonial wear toward a more personal, everyday expression of identity. Whether it is a signature chain, a sculptural pendant, or a bold ring, natural diamonds have become the primary medium for this new aesthetic.
The data confirms this shift: recent industry research shows that 52% of acquired diamonds in India are now worn every day.
This cultural transformation is most visible where performance meets high-profile style. Indian cricketers are leading the charge, wearing natural diamonds both on and off the field as a mark of their personal journey and quiet confidence. From training sessions to post-match press conferences, icons like Suryakumar Yadav, Abhishek Sharma, and Hardik Pandya treat their bespoke diamond pieces as an extension of their professional “armour.”
This ease with luxury is mirrored globally; Formula 1 icons like Lewis Hamilton have long made natural diamonds central to their paddock style, while the red carpet has seen a surge in unconventional masculine styling. Recent appearances by Jay-Z, who wore a vintage diamond brooch at the collar, highlight that natural diamonds are a core part of the modern fashion vocabulary.
The primary driver of this shift is the Gen Z and Millennial male. Broadly the 18 to 38 age group, this demographic is urban, digitally fluent, and possesses a strong personal aesthetic. Gen Z alone now generates 51% of the total natural diamond market value in India, a 19% increase since 2022.
Most importantly, self-purchase is replacing gifting as the dominant entry point. Men are now research-driven and decisive, choosing to buy natural diamonds to mark professional achievements or simply to refine their daily personal brand.
While Tier 1 metros remain the primary base, aspiration is expanding rapidly into Tier 2 and Tier 3 cities. As high-income Indian households are forecast to grow by 16% through 2030, the male natural diamond consumer of tomorrow is younger, more stylistically confident, and far more willing to invest in himself.
This demand is also shaping a new design language. The lone solitaire stud is being replaced by architectural silhouettes, layered chains, chunky bracelets, and rings with clean, geometric lines. Princess and baguette cuts are increasingly preferred for their sharp, masculine appeal.
As we look toward the next decade, this momentum is only set to accelerate. What began as a styling choice on the cricket pitch has matured into a cultural standard of authenticity and permanence. For the modern Indian man, a natural diamond is more than a luxury, it is an enduring signature of his unique journey.
In an era of fleeting trends, this shift toward the rare and the timeless signals a future where masculinity is defined by a legacy that stays forever.
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