BrandBuzz
Van Cleef & Arpels Introduces The Ludo Secret Watch, Where Jewellery Hides Time
The Maison Reimagines Its Iconic 1934 Design Through A Hidden Timepiece Wrapped In High Jewellery Elegance.
Van Cleef & Arpels has unveiled its new Ludo Secret watch, a creation that seamlessly blurs the line between high jewellery and functional timekeeping. Reviving one of the Maison’s most iconic designs first introduced in 1934, the collection draws inspiration from the shape of a belt and the sophistication of couture jewellery, transforming a watch into an elegant statement piece.
Designed to conceal its purpose at first glance, the Ludo Secret watch wraps around the wrist with polished yellow gold links accented by vivid blue sapphires. Its hidden utility is revealed through a clever mechanism — a gentle press on both sides of the jewellery buckle unveils a white mother-of-pearl dial, offering an element of surprise and reinforcing the Maison’s signature approach to mystery, craftsmanship and timeless elegance.
The design reflects Van Cleef & Arpels’ long-standing expertise in transforming everyday objects into artistic expressions, where technical precision and jewellery craftsmanship coexist. The Ludo collection, originally inspired by a belt design created by Louis Arpels, has remained one of the Maison’s most recognisable signatures over the decades and continues to evolve through contemporary reinterpretations.
More than a traditional wristwatch, the Ludo Secret watch represents a growing movement within luxury timepieces where wearability, storytelling and design innovation take centre stage. By concealing the time display beneath an intricate jewellery composition, the creation offers both practical utility and a sense of discovery, making it a distinctive addition for collectors and enthusiasts seeking pieces that extend beyond conventional watchmaking.
BrandBuzz
Malabar Gold & Diamonds Unveils ‘Nuwa’, A Natural Diamond Collection Inspired By Nature’s Finest Creations
NUWA Celebrates The Beauty Of Nature Through Exquisite Natural Diamonds, Contemporary Craftsmanship, and Modern Luxury
Malabar Gold & Diamonds has unveiled NUWA, a new natural diamond jewellery collection inspired by the intricate patterns, textures, and subtle details found in nature. Conceived as a celebration of modern luxury through the lens of the natural world, Nuwa draws inspiration from the intricate details that often go unnoticed, from the striking rhythm of stripes and honeycombs to the fluid formations and organic patterns shaped by the earth itself.
Crafted in 18kt and 14kt gold with a touch of global sophistication, Nuwa features natural diamonds elevated through coloured gemstones, ceramic colour enamelling, and multi-tone rhodium finishes. The collection balances structure and softness, creating jewellery that feels refined, versatile, and relevant across occasions. Each design interprets nature’s pattern play through intricate detailing, fluid forms, and a distinctly modern aesthetic.
The latest edition of NUWA by Malabar Gold & Diamonds celebrates modern luxury through natural diamonds, drawing inspiration from nature’s finest creations and global design influence.
As part of the collection, acclaimed actress Kareena Kapoor Khan continues as the face of Nuwa. Known for her effortless elegance, confidence, and enduring appeal, she perfectly reflects the collection’s celebration of individuality, modern femininity, and timeless sophistication.
Commenting on the launch, M. P. Ahammad, Chairman, Malabar Group, said:
“At the heart of this collection is an appreciation for pattern play – the intricate textures, formations, and details that quietly shape the world around us. With Nuwa, we wanted to translate that beauty into a contemporary diamond collection that feels sophisticated, versatile, and relevant to today’s woman. Every piece reflects a balance between intricate craftsmanship and effortless elegance, creating jewellery that can be worn and appreciated across occasions and generations.”
The collection has been designed for women who appreciate understated luxury and meaningful design. Inspired by the harmony that exists in nature, Nuwa combines delicate detailing with strong visual character, offering a distinctive expression of modern diamond jewellery.
With Nuwa, Malabar Gold & Diamonds continues to strengthen its natural diamond portfolio through collections that combine craftsmanship, design innovation, and contemporary luxury while remaining rooted in timeless inspiration.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.