BrandBuzz
Van Cleef & Arpels Introduces The Ludo Secret Watch, Where Jewellery Hides Time
The Maison Reimagines Its Iconic 1934 Design Through A Hidden Timepiece Wrapped In High Jewellery Elegance.
Van Cleef & Arpels has unveiled its new Ludo Secret watch, a creation that seamlessly blurs the line between high jewellery and functional timekeeping. Reviving one of the Maison’s most iconic designs first introduced in 1934, the collection draws inspiration from the shape of a belt and the sophistication of couture jewellery, transforming a watch into an elegant statement piece.
Designed to conceal its purpose at first glance, the Ludo Secret watch wraps around the wrist with polished yellow gold links accented by vivid blue sapphires. Its hidden utility is revealed through a clever mechanism — a gentle press on both sides of the jewellery buckle unveils a white mother-of-pearl dial, offering an element of surprise and reinforcing the Maison’s signature approach to mystery, craftsmanship and timeless elegance.
The design reflects Van Cleef & Arpels’ long-standing expertise in transforming everyday objects into artistic expressions, where technical precision and jewellery craftsmanship coexist. The Ludo collection, originally inspired by a belt design created by Louis Arpels, has remained one of the Maison’s most recognisable signatures over the decades and continues to evolve through contemporary reinterpretations.
More than a traditional wristwatch, the Ludo Secret watch represents a growing movement within luxury timepieces where wearability, storytelling and design innovation take centre stage. By concealing the time display beneath an intricate jewellery composition, the creation offers both practical utility and a sense of discovery, making it a distinctive addition for collectors and enthusiasts seeking pieces that extend beyond conventional watchmaking.
BrandBuzz
9 Special Gemstones for this Navratri By Irasva Fine Jewellery
Irasva brings together these versatile pieces to complement every festive look, from understated daytime celebrations to statement evening ensembles.
As Navratri celebrates nine days of devotion and tradition, Irasva Fine Jewellery presents a curated edit of nine jewels, each inspired by the colour of the day and designed to bring a touch of contemporary elegance to the festive season.
Navratri brings with it nine days of celebration, each associated with a distinct colour and its own symbolism. Marking the festive occasion, Irasva Fine Jewellery curates nine exquisite jewels that mirror the vibrant palette of Navratri, ranging from classic diamonds to vivid emeralds, rubies and sapphires.
Known for its contemporary approach to fine jewellery, Irasva brings together these versatile pieces to complement every festive look, from understated daytime celebrations to statement evening ensembles.
Navratri Colours Edit
Day 1 – Orange | Cirielle Diamond Fashion Pendant
The Cirielle Diamond Fashion Pendant brings a vibrant touch of orange to the festive edit with its elegant and refined design.
Price: On Request
Day 2 – White | Ornella Diamond Fashion Bracelet
The Ornella Diamond Fashion Bracelet complements the purity of white with its delicate diamond detailing and sophisticated silhouette.
Price: On Request
Day 3 – Red | Crimselle Ruby & Diamond Stud Earrings
The Crimselle Ruby & Diamond Stud Earrings adds a striking festive touch in red, with an elegant design that makes it ideal for celebratory occasions.
Price: On Request
Day 4 – Royal Blue | Nerra Sapphire & Diamond Fashion Ring
The Nerra Sapphire & Diamond Fashion Ring captures the depth of royal blue through a refined combination of sapphire and diamonds.
Price: On Request
Day 5 – Yellow | Selis Diamond Hoop Bali Earrings
The Selis Diamond Hoop Bali Earrings bring a bright festive feel to the yellow day with their elegant hoop silhouette and diamond detailing.
Price: On Request
Day 6 – Green | Lysandra Diamond Cocktail Ring
The Lysandra Diamond Cocktail Ring complements the richness of green with its statement silhouette and refined diamond detailing.
Price: On Request
Day 7 – Grey | Cosmos Diamond Stud Earrings
The Cosmos Diamond Stud Earrings bring understated elegance to the grey day with their timeless and sophisticated design.
Price: On Request
Day 8 – Purple | Lyrisse Diamond Fashion Earrings
The Lyrisse Diamond Fashion Earrings complement the richness of purple with their elegant design and sparkling diamond detailing.
Price: On Request
Day 9 – Peacock Green | Mayura Pearl & Diamond Drop Earrings
The Mayura Pearl & Diamond Drop Earrings reflect the elegance of peacock green with a graceful combination of pearls and diamonds.
Price: On Request
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Navratri Edit By DAIMANTÉ: 9 Pendants, 9 Expressions Of Intention
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National News6 hours agoBIS Introduces The Silver Refinery Certification Scheme; Framework Introduces “India Good Delivery For Silver”
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National News8 hours agoAspect Bullion & Refinery Launches “India’s Biggest Gold Fest” With Zero Making Charges On Gold Coins and Bars
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National News8 hours agoGJEPC, ECGC Programme Underlines Recent Changes In Export Credit Insurance For The GJ Sector.
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International News5 hours agoIndia Delegation Arrives In Paris For Three Days Of Learning, Business & Collaboration
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