BrandBuzz
BlueStone’s AI-Powered Valentine’s Day Campaign Celebrates Love with the ‘Heart So Full’ Collection
BlueStone, the omnichannel jewellery brand, is taking Valentine’s Day to the next level with a campaign that blends innovative technology and timeless romance. The brand’s new Valentine’s Day initiative features a playful, heartfelt AI-powered narrative that explores how couples perceive love and the importance of keeping the spark alive in their relationships.
The campaign delves into the emotional significance of Valentine’s Day, creating a unique and engaging experience for couples everywhere. By leveraging the power of AI, BlueStone captures the nuances of love and its evolution, offering a fresh perspective on this classic holiday.
Accompanying the campaign is BlueStone’s exquisite ‘Heart So Full’ collection, which showcases a stunning range of jewellery, including bracelets, necklaces, rings, and playful enamel-accented pieces. Designed to symbolize the warmth, joy, and connection of love, this collection serves as the perfect gift to express deep affection and celebrate meaningful moments with your loved ones.
With a combination of cutting-edge technology and heart warming storytelling, BlueStone’s campaign is set to make this Valentine’s Day unforgettable.
BrandBuzz
Kalyan Jewellers Unveils Akshaya Thanga Maligai (ATM) As Its First Regional Brand; Sivakarthikeyan Named Brand Ambassador
First Showroom To Open At Panagal Park, T Nagar, Chennai On August 21; Company To Scale To 5 Stores In The State This Year.
Kalyan Jewellers India Limited (NSE: KALYANKJIL, BSE: 543278) today unveiled the name, identity and go-to-market plan for its regional jewellery brand – Akshaya Thanga Maligai (ATM) – with Tamil Nadu as its market. The company had flagged its intent to enter the regional/mass jewellery segment as a distinct growth engine, alongside Kalyan and Candere, in earlier conversations; today’s announcement is the first time the brand’s name, positioning and launch market have been made public.
ATM will open its first showroom at Panagal Park, T Nagar, Chennai’s most prominent jewellery retail catchment, on August 21, 2026. A teaser campaign has already begun in the market, and the company has signed Tamil film actor Sivakarthikeyan as brand ambassador, a move aimed at building rapid recall for a new-to-market name in a category where trust and local affinity drive purchase decisions.
The launch expands KJIL’s addressable market by enabling the company to participate in customer segments that exhibit a strong preference for locally positioned jewellery brands, while complementing the existing Kalyan and Candere formats.
Unlike Kalyan’s pan-India format, ATM has been built ground-up for a single state. The company said inventory will be curated specifically for Tamil Nadu preferences with designs, weights and price points aligned to regional occasions and buying patterns, thus positioning ATM to compete directly with entrenched regional jewellery chains rather than Kalyan’s own store network.
Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers India Limited, said:
“Akshaya Thanga Maligai reflects our belief that regional markets offer significant long-term growth opportunities when approached with a truly local proposition. Tamil Nadu is one of India’s largest and most evolved jewellery markets, making it the natural choice for our first regional brand. By combining a distinctly Tamil identity with Kalyan Jewellers’ sourcing capabilities, quality standards and customer-first approach, we believe ATM is well positioned to build meaningful scale across the state through our franchise-led expansion model.”
The company intends to establish the concept in Tamil Nadu before evaluating similar regional formats in other markets.
-
National News11 hours agoSky Gold and Diamonds Begins FY27 On A Strong Note; Revenue Rises 78% YoY To Rs 2,012.8 Crore, PAT Grows ~2.4x To Rs 104.9 Crore; Operations Turn Cash Flow Positive
-
New Premises9 hours agoPNG Launches The Flagship Store Of YOOU, A Brand Around Evolving Identities Of Modern Women
-
International News11 hours agoPayrolls Shock Reshapes Fed Bets, Sends Bullion Sharply Higher AUGMONT BULLION REPORT
-
National News10 hours agoGold Gains Rs 85 On MCX; Silver Jumps Rs 2,033 On Softer US Inflation Data
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.