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ARTISAN AWARDS 2025 A Royal Salute to Indian Craftsmanship

The much-anticipated Artisan Awards 2025 concluded on a grand note, with Princess Gauravi Kumari gracing the occasion as the esteemed chief guest. Known for her patronage of art and culture, Princess Gauravi Kumari presented the awards to the winners, lauding their ingenuity and dedication to preserving Indian craftsmanship and design.

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The 8th edition of The Artisan Awards was hosted by the Gem & Jewellery Export Promotion Council (GJEPC) powered by GIA India, in association with the World Gold Council.

The presence of Princess Gauravi Kumari added a regal touch to the celebration, making it a night to remember for the artists, industry stalwarts, and dignitaries in attendance.

As the Artisan Jewellery Design Awards continue to spotlight the best of India’s craftsmanship, this year’s finale set a new benchmark in creativity, elegance, and royal patronage. She was joined on stage by  Vipul Shah, Chairman, GJEPC;  Kirit Bhansali, Vice Chairman, GJEPC;  Sriram Natarajan, Managing Director, GIA India;  Sachin Jain, Regional CEO, India, World Gold Council;  Milan Chokshi, Convener, Promotions & Marketing, GJEPC; and  Sabyasachi Ray, Executive Director, GJEPC.

The event celebrated the finest expressions of Indian craftsmanship under this year’s theme, “Indian Crafts Reimagined,”which received over 630 entries.

In the diverse realm of Indian crafts, the 2025 Artisan Awards highlighted the interconnected nature of regional artistry within the country. Each participant drew inspiration from India’s rich heritage, blending traditional techniques with innovative interpretations. This thoughtful fusion ensured that age-old crafts not only retained their cultural significance but also found a meaningful place in modern design narratives.

The viewing gallery of the 20 finalists from the 8th Artisan Awards, themed Indian Crafts Reimagined, was open at JWCC. The showcased designs blended heritage crafts with innovation, celebrating ancient traditions while ensuring their modern relevance.

A visibly impressed Princess Gauravi Kumari of Jaipur remarked, “All the winning jewellery designs showcased at GJEPC’s Artisan Awards innovatively incorporated traditional art and craft. I believe that traditional crafts will always be relevant to today’s generation as long as designers introduce fresh perspective and new twists, while utilising modern silhouettes that appeal to global audiences. The new-age young consumer is moving from fast fashion to slow luxury. Gen-Next will get interested if we shift the narrative from the brand or product to the karigar (artisan) – the storytelling of their creative vision and interpretation is always compelling.”     

Talking about jewellery making and craftsmanship as legacy passed on from generation to generation, Princess Gauravi said, “Global connoisseurs recognise that Indian craft techniques have been passed on from one generation to another, just like the heritage legacy brands of Europe. Some of the best global designers have learnt and educated themselves about Indian craftsmanship and then used their creativity to bring innovation and relevance. My great-grandfather, Maharaja Man Singh II, wanted to see Jaipur as a global centre of design, art, and crafts. I want to carry forward this legacy and empower craftsmen who defy challenges and create with a positive attitude.”

 Vipul Shah, Chairman, GJEPC, remarked, “The Artisan Awards aims to spotlight India’s unparalleled jewellery craftsmanship. This year’s theme, ‘Indian Crafts, Reimagined’, compelled participants to employ age-old crafts and design them through a contemporary lens, producing pieces that transcend cultural boundaries across the globe.

“Designing is one of the most sought-after skill sets in the industry and plays a pivotal role in generating value addition. For the sector to advance beyond retail, it is essential to enhance and expand design capabilities. The Artisan Awards serves as a platform to harness design talent at the grassroots level, nurturing India’s raw potential while driving innovation and creativity.

“At GJEPC, we also invest in structured skill development through our training institutes to ensure the industry’s sustained progress. Additionally, we strive to preserve and promote local crafts like the timeless jadau and meenakari of Jaipur and Benares, the intricate filigree of the East, and the temple jewellery of the South.

“I invite industry stakeholders such as the World Gold Council, PGI, and De Beers to collaborate with GJEPC in marketing and popularising India’s unique jewellery crafts on the global stage.”

 Sachin Jain, Regional CEO, India, World Gold Council: “GJEPC’s Artisan Awards is a true testament of creativity and royalty in design capital. We at the World Gold Council are partnering with GJEPC to crown India as the jewellery hub of the world. It’s time for us to take Indian creativity and designs to the world. We appreciate the kalakaari (artistry) of India and will work with GJEPC to uplift the pristine status and impeccable standards of our craftsmanship. The Artisan Awards are a great celebration of Indian artistry. Every piece of gold jewellery crafted by these artisans is a testament to their dedication, skill, and artistic vision. The Awards serve as a platform to recognise their achievements and inspire future generations to appreciate and continue the legacy of gold jewellery artistry.”

 Milan Chokshi, Convener, Promotion & Marketing, GJEPC adds, “The theme ‘Indian Crafts, Reimagined’ successfully inspired participants to leverage their creativity and design jewellery that seamlessly integrates global aesthetics with the essence of Indian craftsmanship. Through this journey, we witnessed exceptional pieces that not only preserved ancient crafts but also redefined their relevance for today’s discerning audience. The innovative interpretations highlighted the rich heritage of Indian techniques, demonstrating how our traditional craftsmanship remains relevant and continues to captivate younger generations in today’s dynamic world.”

The entries underwent a thorough scrutiny by a distinguished jury comprising Dr. Usha Balakrishnan, Eminent Jewellery Historian;  Jay Sagar, Jewellery Specialist at AstaGuru Auction House;  Apurva Kothari, Founding Partner of SAVAAB; Ms. Priya Tanna President, @trscreativeconsulting;  Apoorva Deshingkar, Sr. Director – Market Outreach and Education, GIA India; and Ms. Shachee Shah, Founder & Creative Head, Shachee Fine Jewellery.

The technical jury included  Devinder Layal, Jewellery Artiste and Educationist; Ms. Meenal Choksi, Head of Design, Moksh Fine Unseen Jewellery; and Ms. Sushama Kalzunkar Sawant, PD & Merchandising Head, KP Sanghvi.

At the celebratory event,  GJEPC also honoured industry stalwarts whose remarkable contributions have made a lasting impact on both domestic and global fronts.

 Sajil Shah, Creative Head and  Founder of Sajjante, was honoured with the Design Excellence Award, while   Ankit Mehta, Founder and diamond and jewellery business entrepreneur of the high-end brand Aneka, (previously Her Story),  was bestowed with the prestigious Global Indian Jewellery Designer award.

 Biren Vaidya, Managing Director of The House of Rose, was presented the Retail Excellence Award for its exceptional designs, high standards and excellent customer service.

The House of BNM was chosen for the Manufacturing Excellence Award, underscoring its commitment to quality and innovation.  The award was received by its Co-Founder  Binoy Shah.

Here’s what the judges had to say about The Artisan finalists:

 Apoorva Deshingkar, Sr. Director – Market Outreach and Education, GIA India: “It is a privilege to be able to witness the design talent and their creations at The Artisan Awards. Not only does the theme – ‘Indian Craft, Reimagined’ – pose a challenge for the designers, but it also offers them a chance to creatively showcase the rich culture and heritage of Indianjewellery and artisanry. More than 630 entries are a testimony to the recognition that comes with a platform such as The Artisan Awards, and I extend my compliments to GJEPC for organising it successfully year on year and raising the bar in the process. GIA India continues to support this industry initiative thathelps empower talented jewellery designers.”

Dr. Usha Balakrishnan, Eminent Historian: “Every Artisan piece has layers of narrative, from the designers who create it to the materials and designs that reflect our heritage. Crafts like Thewa, with their delicate artistry and potential for contemporary appeal, deserve greater global recognition.”

 Jay Sagar, Jewellery Specialist at AstaGuru Auction House – “The designs beautifully blended tradition with contemporary appeal, and intricate creations that showcased impeccable attention to detail and lightweight charm. Indian craftsmanship is evolving, and with the younger generation of designers pushing boundaries, we are witnessing a transformative era.”

 Apurva Kothari, Founding Partner of SAVAAB: “The participants have showcased exceptional creativity, blending India’s rich heritage with modern craftsmanship. The enamel work combined with gold truly stands out, reflecting a finesse in design and execution that brings every piece to life.”

Priya Tanna, President, @trscreativeconsulting: “I’m pleasantly surprised this year to witness a true revolution in the pieces being judged. The blend of traditional Indian crafts like Meenakari and beaten gold with contemporary designs is remarkable. What’s even more impressive is how these creations are designed for everyday elegance, making them both wearable and timeless.”

Shachee Shah, Founder & Creative Head, Shachee Fine Jewellery: “Jewellery is emotion brought to life, and when infused with Indian craftsmanship, it carries a deeper connection to our roots. This emotional resonance enhances its value, whether through meaningful storytelling, spiritual elements, or personalised touches like using birthstones.”

The winners of The Artisan Awards 2025

NamePieces Manufactured ByCategory
Malvika VadsakWalking Tree VenturesWinner
Anvinda RPVummidi Bangaru JewellersFirst Runner-Up
Priyanshi GagnaniMani JewelsSecond Runner-Up
Vijay IndulkarWalking Tree VenturesJury Choice Award
Bhavesh Soni  Manoj Ornaments Pvt. Ltd.Jury Choice Award
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Shri Govindkaka Meets Bill Gates in Mumbai, Discusses Community Welfare and Innovation

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In a remarkable meeting of minds, Shri Govindkaka met renowned philanthropist and Microsoft co-founder Bill Gates in Mumbai. The interaction, marked by insightful discussions on community welfare and global progress, underscored the shared vision of both leaders in driving meaningful change

In a heart-warming encounter in Mumbai, often referred to as the “City of Dreams,” Shri Govindkaka had the privilege of meeting one of the world’s most influential figures—Mr. Bill Gates. The occasion marked yet another momentous chapter in the ongoing exchange of ideas aimed at creating a better future for society. Govindkaka, who is a renowned philanthropist and founder of the SRK Knowledge Foundation, expressed his admiration for Mr. Gates, a visionary whose passion and drive have shaped the world in remarkable ways.

Mr. Gates, known for his ground-breaking work through the Bill & Melinda Gates Foundation, has long been a champion of global health, education, and poverty alleviation. His work serves as an inspiration to millions of people around the world, including the youth of India, as they strive for success and social impact.

During their meaningful conversation, Mr. Gates and Govindkaka discussed a wide range of topics centered around community welfare. They spoke about how even small, grassroots efforts can create a massive ripple effect that transforms lives. Both of them highlighted the importance of focusing on the most marginalized sections of society to ensure that growth and progress are accessible to all. This shared vision for social good connects the missions of both foundations—The Gates Foundation and the SRK Knowledge Foundation.

The SRK Knowledge Foundation, under the leadership of Govindkaka, has been making notable strides in serving humanity. With a strong commitment to giving back to society, it ensures that resources and opportunities reach the underserved and underprivileged communities. Govindkaka emphasized how the foundation’s work, much like Mr. Gates’ philanthropic efforts, revolves around the idea that innovation and technology should serve humanity’s greater good.

Govindkaka was particularly delighted to find common ground with Mr. Gates in their shared love for books. Both believe in the power of knowledge as a transformative tool for progress. Mr. Gates’ deep intellectual curiosity and his ability to connect that knowledge with technological solutions that improve lives are qualities that Govindkaka admires deeply. He expressed how Bill Gates’ journey serves as a shining example of how technology, when used with the right intent, can create lasting, positive change in communities around the world.

India has always been at the forefront of innovation, and it is uplifting to see that Mr. Gates’ vision aligns with the nation’s goal of transformation and progress. With its rapidly growing economy and dynamic youth, India is poised to play a critical role in shaping the future. It is a country that embraces both traditional values and technological advancement—a balance that Mr. Gates himself has often spoken about in his efforts to bring sustainable development to various parts of the world.

Govindkaka’s meeting with Mr. Gates was not just a discussion of global issues, but also an exchange of ideas about how collaboration and knowledge-sharing can create more opportunities for those in need. Both men believe that progress, when fueled by collaboration, can transcend borders, creating a better, more equitable world for all.

As they parted ways, Govindkaka expressed his deep gratitude for the time, wisdom, and insight Mr. Gates had shared. The conversation was not only enlightening but also reaffirmed the importance of commitment to social welfare and development. Govindkaka’s admiration for Mr. Gates remains steadfast, and he believes that, with continued collaboration, great strides will be made in the areas of health, education, and community welfare.

In conclusion, the meeting between Shri Govindkaka and Mr. Bill Gates is a testament to the power of visionary leadership and collaboration. It serves as a reminder that even the smallest efforts, when rooted in the right intent, have the potential to bring about meaningful change. With leaders like Bill Gates and Govindkaka at the helm, there is hope for a brighter, more inclusive future for all.

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Senco is gearing up for significant growth; plans to open 20 new stores this year

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Senco Gold & Diamonds, one of India’s leading jewelry retailers, is gearing up for significant growth in the fiscal year 2025. The company has announced plans to open 20 new stores this year, aiming for a 20% increase in its topline revenue. This expansion is part of its broader strategy to maintain consistent annual growth while catering to rising consumer demand.These details were provided by Suvankar Sen, MD and CEO of Senco Gold & Diamonds, during an interview with CNBC TV18.

The company experienced a challenging start to FY25, with weak demand for diamond jewelry during the first three quarters due to high gold prices. However, the fourth quarter saw a revival, with increased sales of 14-carat and 18-carat diamond jewelry. Senco Gold also noted that silver sales outpaced both gold and diamonds in volume and value, as consumers increasingly view silver as an investment and gifting option.

Senco Gold has embraced innovation by launching dedicated lab-grown diamond jewelry stores under its sub-brand “Sennes.” According to Suvankar Sen, Managing Director and CEO of the company, lab-grown diamonds are gradually carving out their own market. The company expects these products to gain traction within the next two years, especially in the small-ticket segment catering to everyday wear.

The reduction in gold import duties by 9% provided temporary relief to customers but affected Senco’s profitability in Q2 and Q3. Despite this, the company expects profit margins to stabilize by the end of FY25.

In addition to domestic growth, Senco Gold has ventured into international markets by opening a store in Dubai. This move aligns with its strategy to cater not only to Indian expatriates but also to global consumers who appreciate handcrafted Indian jewelry. The company is also diversifying its product portfolio under the Sennes brand by introducing luxury lifestyle products such as leather bags.

Future Outlook

Suvankar Sen remains optimistic about the future, citing strong demand during wedding seasons and evolving consumer preferences for lightweight, versatile jewelry. The company is also focusing on digital services like virtual try-ons and personalized designs to appeal to younger, tech-savvy customers.

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Gem, jewellery exports decline 23% in Feb 2025

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The gem and jewellery industry is an important part of India’s economy, contributing significantly to exports. However, in recent times, the industry has been facing a downturn. According to the data provided by the Gems and Jewellery Export Promotion Council, the exports of gems and jewellery fell by 23% last month, amounting to $2.42 billion, compared to $3.17 billion in the same period last year. In rupee terms, the exports declined by 20% to ₹21,085 crore from ₹26,269 crore.

One of the major reasons for this decline is global economic uncertainty. The tariff threats imposed by former US President Donald Trump affected international trade, leading to a decrease in demand for gems and jewellery, especially in key markets like the United States and China.

The export of cut and polished diamonds, which is a major part of the industry, fell by 20% in February, dropping to $1.36 billion from $1.71 billion. The weak consumer demand in major markets led to a slowdown in India’s diamond exports, as businesses struggled with piling inventory. Additionally, the import of rough diamonds also saw a sharp decline of 26%, reducing from $12.87 billion to $9.50 billion.

Lab-grown diamonds, which have gained popularity in recent years, also faced challenges. The export of polished lab-grown diamonds fell by 20%, reaching $112 million compared to $139 million last year. This drop was mainly due to price fluctuations and reduced consumer demand.

Gold jewellery exports also suffered a setback, falling by 18% in February to $753 million. One of the key reasons for this decline was the continuous rise in gold prices, which made jewellery more expensive and less affordable for buyers.

In conclusion, the gem and jewellery industry has been experiencing a significant decline due to economic challenges, fluctuating prices, and decreased consumer demand. If these trends continue, the industry may face further difficulties in the coming months. However, with proper government support, stable pricing, and renewed consumer interest, the industry may recover in the future.

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