JB Insights
Bhima Jewellery celebrates Founder’s Day with charity initiatives
Bhima Jewellery honours founder Shri Bhima Bhatter’s 121st birth anniversary with ₹50 lakh charity drive in Trivandrum.
Bhima Jewellery marked its founder Shri Bhima Bhatter’s 121st birth anniversary with charity initiatives worth Rs 50 lakhs, reflecting his values of compassion and kindness. The event held at MG Road, Trivandrum on 27th July 2025, was attended by dignitaries including TCCI President Raghuchandran, Secretary Joji Abraham and District TB Officer
Dhanuja V A and AKGSMA Chief Patron Nagaraj along with Chairman Dr. B. Govindan, Jaya Govindan,. Suhas. M.S,.Gayathri Suhas, Navya Suhas.

Dr. B. Govindan, Chairman of Bhima Group, emphasized that Shri Bhima Bhatter’s entrepreneurial journey was driven not just by the pursuit of excellence in jewellery craftsmanship, but by a deep-rooted sense of duty toward society. As Bhima Jewellery continues to expand its footprint, the values of its founder remain at the heart of its mission — proving that legacy is not just what you leave behind, but what you live and lead every day.
Bhima Jewellery, one of India’s most iconic and trusted jewellery houses, marked a monumental milestone — 100 years of excellence in the jewellery industry. The centenary celebrations were not just a tribute to a successful brand but a testament to a century-long journey rooted in tradition, trust, craftsmanship, and community service.
Founded in 1925 by the visionary Shri Bhima Bhatter, Bhima Jewellery has grown from a humble beginning in Alleppey to a household name across South India and beyond. With its unwavering commitment to purity, quality, and customer-centric values, Bhima Jewellery has become a cherished legacy passed down through generations.
JB Insights
Gifting That Lasts – How Gold and Silver Coins Bridge Heritage and Modern Life
Ketan Kothari , Director of Augmont
Most people think of gifting gold and silver as a nod to nostalgia. In reality, it’s one of the few traditions that has outperformed every modern “smart” gift you can name. Long before fintech apps and inflation charts, Indian households treated these metals as portable wealth, a hedge against uncertainty, and a quiet transfer of wisdom from one generation to the next. That logic has not aged a day; rather, it remains even more relevant in a world where assets can be compromised with a password reset.

What has changed is the way these coins look and live in our lives. Classic Lakshmi – Ganesh motifs now share space with clean, contemporary designs that feel at home in a digital world. The modern take on it makes each piece both timeless and current. Every coin carries its own story, turning family milestones into tangible memories while steadily gaining value as gold and silver prices continue to climb year after year. It is beauty and intrinsic value in one small disc. It is a heritage you can hold, and an investment built to last across generations.
Augmont brings this legacy to life with coins that pair high purity with artistry that honors tradition while embracing today’s aesthetic, offering a gift as enduring as the heritage it represents.


Why Choose Augmont Coins?
1. A Range That Resonates
From divine Lakshmi–Ganesh motifs to limited editions and unique designs in 24K and 22K gold and silver, Augmont offers a variety that suits every occasion. Each coin is crafted to celebrate moments that matter, whether personal milestones or festive rituals.
2. Stories Encased in Metal
These coins carry meaning at multiple levels. Many are tied to festivals, family traditions, or commemorative events, reimagining each piece as a memory that endures alongside its value.
3. Quality That Lasts Generations
Augmont coins are designed with precision and aim to withstand time. Their enduring craftsmanship ensures they remain beautiful keepsakes, ready to be passed down as family heirlooms while preserving their shine and value.
4. Trust You Can Hold
Every coin comes with 999 purity, BIS-certified refinery credentials, and secure packaging. Rigorous minting checks and transparent authenticity measures make each coin a reliable investment as well as a meaningful gift.
5. Versatility Across Life and Legacy
Whether it’s for a festival, a milestone, a special reward, or just a smart personal investment, Augmont coins fit naturally into the moment, carrying both meaning and value without ever feeling out of place.
6. A Legacy of Trust
Trusted by thousands of jewellers and millions of users across the country, Augmont coins have become a choice people rely on, not just for their value, but for the assurance they carry.
How Tradition Meets Technology
1. Timed for Auspicious Moments
Gold and silver coins remain the benchmark for occasions like Diwali, Akshaya Tritiya, and other auspicious events. With digital and quick-commerce platforms, these timeless gifts can now be bought and gifted instantly, without compromising the ritual.
2. Convenience Of Payment
UPI-enabled transactions bring efficiency without losing the emotional value of gifting.
3. A Platform Built for Today
Platforms like Augmont make it easy to combine tradition with today’s convenience, whether it’s setting up Gold/Silver SIPs, picking Gold/Silver coins online, storing them securely, or redeeming as per convenience. The old and the new come together without missing a beat.
Gold and silver coins have a way of staying with us long after the festival. They become part of the stories families live and share. A coin given at Diwali, added to a wedding trousseau, or exchanged to mark a milestone, holds memories, celebrates relationships, and marks achievements. Over the years, these coins carry the weight of tradition, the joy of moments lived, and the reassurance of foresight. By bringing the past into the present, they turn every gift into something personal, lasting, and truly memorable.
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