JB Insights
Bhima Jewellery celebrates Founder’s Day with charity initiatives
Bhima Jewellery honours founder Shri Bhima Bhatter’s 121st birth anniversary with ₹50 lakh charity drive in Trivandrum.
Bhima Jewellery marked its founder Shri Bhima Bhatter’s 121st birth anniversary with charity initiatives worth Rs 50 lakhs, reflecting his values of compassion and kindness. The event held at MG Road, Trivandrum on 27th July 2025, was attended by dignitaries including TCCI President Raghuchandran, Secretary Joji Abraham and District TB Officer
Dhanuja V A and AKGSMA Chief Patron Nagaraj along with Chairman Dr. B. Govindan, Jaya Govindan,. Suhas. M.S,.Gayathri Suhas, Navya Suhas.
Dr. B. Govindan, Chairman of Bhima Group, emphasized that Shri Bhima Bhatter’s entrepreneurial journey was driven not just by the pursuit of excellence in jewellery craftsmanship, but by a deep-rooted sense of duty toward society. As Bhima Jewellery continues to expand its footprint, the values of its founder remain at the heart of its mission — proving that legacy is not just what you leave behind, but what you live and lead every day.
Bhima Jewellery, one of India’s most iconic and trusted jewellery houses, marked a monumental milestone — 100 years of excellence in the jewellery industry. The centenary celebrations were not just a tribute to a successful brand but a testament to a century-long journey rooted in tradition, trust, craftsmanship, and community service.
Founded in 1925 by the visionary Shri Bhima Bhatter, Bhima Jewellery has grown from a humble beginning in Alleppey to a household name across South India and beyond. With its unwavering commitment to purity, quality, and customer-centric values, Bhima Jewellery has become a cherished legacy passed down through generations.
JB Insights
India’s ₹361 Lakh Crore Gold Reserve Lies Idle; PM Modi Calls For Recycling To Cut Imports
With An Estimated 32,000 Tonnes Of Gold Sitting Unused In Homes and Temples, The Government Sees A Massive Opportunity To Reduce Imports, Strengthen The Economy, and Build A More Sustainable Gold Ecosystem.
India is sitting on one of the world’s largest untapped gold reserves, with 30,000–32,000 tonnes of gold held by households and temple trusts across the country. Valued at nearly $3.8 trillion (around Rs. 361 lakh crore), much of this gold remains locked away in cupboards, lockers, and vaults, generating little economic value.
Highlighting the importance of this dormant asset, Prime Minister Narendra Modi recently encouraged citizens to consider recycling idle gold rather than relying solely on newly imported supplies. The initiative aims to bring existing gold back into circulation and make better use of resources already available within the country.
The appeal comes at a time when India continues to depend heavily on imported gold to meet domestic demand. During 2025-26, the country spent approximately $72.4 billion (Rs. 6.88 lakh crore) on gold imports, making the precious metal one of the largest contributors to the import bill.
According to experts, increasing gold recycling could deliver significant economic benefits. Every gram of recycled gold reduces the need for an equivalent amount of imports, helping ease pressure on foreign exchange reserves while also supporting efforts to narrow the country’s current account deficit.
Even a small shift could have a substantial impact. Industry estimates suggest that if just 1% of the gold held by households and temples is recycled each year, India’s gold imports could decline by approximately 25% to 30%.
The vast stockpile of idle gold is rooted in India’s longstanding cultural and financial relationship with the metal. For generations, gold has served as a store of wealth, a safeguard during emergencies, and a symbol of family security and prosperity. As a result, many families continue to hold jewellery that is rarely used but seldom sold.
Viewed from a broader perspective, the government sees this dormant gold stock as a valuable domestic resource. Bringing a greater share of it into the formal economy could help reduce dependence on imports, enhance economic stability, and create a more sustainable gold supply chain for the future.
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