BrandBuzz
Rohit Gandhi + Rahul Khanna Expands Into Accessories With The Launch Of Lapel Jewels
Luxury Menswear Label Rohit Gandhi + Rahul Khanna Debuts Sculptural Brooches Inspired By Nature and The Cosmos, Marking Its Entry Into The Accessories Segment.
Rohit Gandhi + Rahul Khanna expands its design universe with the launch of Lapel Jewels, a collection of sculptural brooches that marks the brand’s entry into the accessories category. Conceived as an extension of the label’s distinctive menswear language, the collection introduces a new dimension to the Rohit Gandhi + Rahul Khanna wardrobe while remaining rooted in the sharp tailoring, refinement, and attention to detail that have long defined the brand.


The inaugural collection features four distinct brooch styles inspired by organic and cosmic forms. Drawing from underwater corals, fluid natural structures, and celestial brilliance, each piece explores asymmetry, movement, and texture through a contemporary lens. The result is a series of sculptural accessories that balance strength with artistry, reflecting the signature design codes synonymous with Rohit Gandhi + Rahul Khanna.


Crafted in a gunmetal finish and embellished with black gemstones, the pieces are designed to add depth, contrast, and individuality to a look. Whether styled on a tailored jacket, bandhgala, sherwani, or contemporary separates, the brooches offer a considered finishing detail that elevates occasion dressing while allowing for personal expression.
As menswear continues to embrace styling and accessorisation as an integral part of self-expression, Lapel Jewels responds to this shift with pieces that are subtle yet impactful. Designed to complement the modern wardrobe, the collection reflects a growing appreciation for details that are both expressive and enduring.
Speaking about the launch, Rohit Gandhi and Rahul Khanna shared:

“Each piece is designed as an intentional punctuation to a look. Lapel Jewels embody accents of power, subtle details that bring individuality and character to modern dressing.”
More than a standalone launch, Lapel Jewels signals the beginning of an ongoing accessories category for the brand. As the brand continues to expand beyond clothing, further accessory offerings are set to follow, extending the label’s design language into new categories while remaining anchored in craftsmanship, modern luxury, and contemporary elegance.
BrandBuzz
Kalyan Jewellers Unveils Akshaya Thanga Maligai (ATM) As Its First Regional Brand; Sivakarthikeyan Named Brand Ambassador
First Showroom To Open At Panagal Park, T Nagar, Chennai On August 21; Company To Scale To 5 Stores In The State This Year.
Kalyan Jewellers India Limited (NSE: KALYANKJIL, BSE: 543278) today unveiled the name, identity and go-to-market plan for its regional jewellery brand – Akshaya Thanga Maligai (ATM) – with Tamil Nadu as its market. The company had flagged its intent to enter the regional/mass jewellery segment as a distinct growth engine, alongside Kalyan and Candere, in earlier conversations; today’s announcement is the first time the brand’s name, positioning and launch market have been made public.


ATM will open its first showroom at Panagal Park, T Nagar, Chennai’s most prominent jewellery retail catchment, on August 21, 2026. A teaser campaign has already begun in the market, and the company has signed Tamil film actor Sivakarthikeyan as brand ambassador, a move aimed at building rapid recall for a new-to-market name in a category where trust and local affinity drive purchase decisions.
The launch expands KJIL’s addressable market by enabling the company to participate in customer segments that exhibit a strong preference for locally positioned jewellery brands, while complementing the existing Kalyan and Candere formats.
Unlike Kalyan’s pan-India format, ATM has been built ground-up for a single state. The company said inventory will be curated specifically for Tamil Nadu preferences with designs, weights and price points aligned to regional occasions and buying patterns, thus positioning ATM to compete directly with entrenched regional jewellery chains rather than Kalyan’s own store network.
Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers India Limited, said:

“Akshaya Thanga Maligai reflects our belief that regional markets offer significant long-term growth opportunities when approached with a truly local proposition. Tamil Nadu is one of India’s largest and most evolved jewellery markets, making it the natural choice for our first regional brand. By combining a distinctly Tamil identity with Kalyan Jewellers’ sourcing capabilities, quality standards and customer-first approach, we believe ATM is well positioned to build meaningful scale across the state through our franchise-led expansion model.”
The company intends to establish the concept in Tamil Nadu before evaluating similar regional formats in other markets.
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