JB Insights

Be a cut above with Lab-Grown Diamonds

By Nikita Prasad; Head of Design & Co-Founder – GIVA

Published

1 year ago

May 14, 2025

Diamonds have always symbolised elegance and luxury. Haven’t they captivated us all with their brilliance and the shine in all those love stories? We usually see the heroine blushing over that classic round brilliant cut in the cinescreen. But that’s an old story!

We’re now seeing the revival of vintage and rare cuts in diamonds. Celebrities are opting for lesser-known yet stunning cuts. And in a world where trends change quickly, rare diamond cuts are much sought after. There is so much to choose too these days – from vintage-inspired to avant-garde styles, you can find the diamond cut that best suits your persona.

As Marilyn Monroe famously said, “Diamonds are a girl’s best friend,” and now, more than ever, these best friends come in all shapes and styles, ready to tell their own unique stories. Here we have listed out our rare cuts in diamonds that you need to know. Let’s dive in.

Big Rocks and the Big Stars

What’s driving celebrities to embrace these rare diamond cuts? It’s the allure of individuality and craftsmanship. Their bold choices redefine diamond trends, proving that brilliance comes in many forms. From exquisite solitaires to striking emerald and cushion cuts, these unique designs are setting a new standard for modern engagement rings. One notable mention would be Anushka Sharma’s elegant solitaire diamond ring, reported to be worth a crore, caught the attention of jewellery enthusiasts worldwide; setting trends in modern engagement ring choices. Each cut tells a story; one of elegance, opulence and deep appreciation of exceptional designs.

The Emerald cut – For the Royal in You

It is the ideal choice for those who desire a piece of jewellery that is both classic and contemporary, understated yet undeniably captivating. Characterised by its rectangular shape with bevelled corners, this cut is a masterpiece of subtlety, designed to improve the diamond’s clarity rather than relying on excessive brilliance. Unlike more traditional cuts that emphasise sparkle, the Emerald cut showcases the diamond’s intrinsic beauty, allowing its inner character to shine through.

The allure of the Emerald cut lies in its step facets—wide, flat planes that cascade down the stone like a staircase. This unique structure allows light to enter the diamond in a more subdued, refined manner, producing a gentle, consistent glow rather than an explosive sparkle. Often associated with the glamour of the Art Deco era, the Emerald cut embodies the pinnacle of sophistication, drawing inspiration from architectural design and symmetry. It exudes a sense of timelessness and refinement, making it an enduring choice for those with a discerning eye for fine jewellery.

The Pear Shape – For the Discerning Few

Many celebrities have been spotted flaunting the pear cut diamond ring. This beautiful cut perfectly reflects her unique style, adding a touch of grace and timeless beauty to her engagement. The pear shape continues to be one of the most beloved and striking diamond cuts in the world of fine jewellery.

The Pear shape diamond, also called the teardrop shape, is an elegant cut that combines the brilliance of a round diamond with the elongated form of a marquise. It has a rounded end that tapers into a point, creating a graceful design that exudes sophistication and femininity.

And it’s the pear cut’s curves that makes the diamond’s sparkle even brighter. Its unique tapered design allows light to reflect beautifully, creating a stunning display of fire and brilliance. The elongated shape also gives the illusion of a larger stone, making it perfect for those who want a bigger diamond at a lesser price tag. One major benefit of the pear shape is its versatility. It looks great in many settings, from solitaires to toi et moi, making it a timeless choice. Its elongated form is flattering on many hand shapes. The asymmetry of the pear shape adds a modern touch, making it a refreshing alternative to traditional cuts.

Diamonds have always been symbolic, a metaphor even for being your best, just like how a stone is polished and cut to become a brilliant diamond. It has also become a canvas for self-expression too. And these rare diamond cuts allow the wearer to showcase their unique persona in the most understated way possible. So go ahead, your perfect and rare diamond cut is out there – waiting to tell your sparkling story.

JB Insights

The Role Of Hallmarking and Transparency In Strengthening Consumer Confidence

By Suresh Krishnan, Vice President – Sales, PNG Jewellers

Published

15 hours ago

September 5, 2026

JewelBuzz Spread The Buzz

In India, jewellery is equally an emotional purchase and a significant financial transaction. As consumers become more informed and digitally empowered, trust is increasingly becoming a decisive factor alongside design, price and brand reputation. Hallmarking has played an important role in creating that trust by giving consumers third-party assurance of precious-metal purity.

India’s hallmarking ecosystem has expanded significantly. BIS data shows that hallmarking registrations increased from 34,647 to 1,37,315 between April 2021 and March 2022 *1, while more than 8.72 crore gold and silver articles were hallmarked during that year. The introduction of the six-digit Hallmark Unique Identification (HUID) in 2021 has further strengthened traceability. Consumers can verify a gold article’s HUID through the BIS CARE app, adding an independent layer of assurance at the point of purchase.

For an organised retailer, this becomes particularly relevant as jewellery discovery increasingly moves online. A customer may discover a product on social media, compare it on an e-commerce platform and complete the transaction digitally. In such a journey, hallmarking helps bridge the trust gap created by the absence of physical touch and feel. When purity is independently verifiable, consumers can make online purchases with greater confidence.

The opportunity is also expanding beyond gold. BIS has brought both gold and silver under its hallmarking framework. In FY2024-25, more than 32 lakh silver jewellery articles*2 were hallmarked. The revised IS 2112:2025 introduced HUID-based hallmarking for silver on a voluntary basis from September 2025, creating greater traceability and consumer assurance in a category that is increasingly relevant to younger and value-conscious buyers.

This evolution matters commercially. KPMG’s India CX Report 2025*3 found that 27% of fine-jewellery customers are more confident in authenticity, quality and value when they trust a brand, while 9% said they would explore another brand if jewellery appeared overpriced for its quality. These findings underline why trust is not simply a compliance issue; it directly influences consideration and willingness to pay.

Contributing to the larger goal of organised and transparent trade, hallmarking has now been integrated as part of the broader customer experience across stores, CRM and e-commerce. As India’s jewellery market becomes increasingly omnichannel, the brands that communicate purity, pricing and policies clearly will be better positioned to convert digital discovery into purchase and, more importantly, build relationships that extend beyond a single transaction. The future of jewellery retail will therefore be defined not only by what consumers see, but by how confidently they can verify what they are buying and hallmarking takes care of that concern efficiently.