National News
Aukera Secures USD 15 Million to Scale Lab-Grown Diamond Jewellery Business Across India
Premium lab-grown diamond jewellery brand Aukera has raised USD 15 million in a fresh funding round, spearheaded by Peak XV Partners and supported by its existing backers including Fireside Ventures, Sparrow Capital, Prath Ventures, and Alteria Capital.
The Bengaluru-based startup, founded in 2023 by Lisa Mukhedkar and Kumar Saurabh, announced that the newly acquired capital will be utilized to accelerate its national retail expansion, enhance its design and product innovation, and scale marketing capabilities. Currently, Aukera operates 13 company-owned stores across key metros including Bengaluru, Hyderabad, and the Delhi NCR region.

“Aukera is challenging the status quo,” said Kumar Saurabh, Co-founder of Aukera. “This investment is meaningful as we pursue our next phase of growth.”
Positioned within the premium fine jewellery segment, Aukera exclusively deals in lab-grown diamonds—a rapidly expanding category that resonates with modern consumers seeking sustainable, ethically sourced, and cost-effective alternatives to mined diamonds. All diamonds offered by Aukera are IGI-certified, with a blend of customisation options, traditional-meets-modern designs, and an omnichannel presence combining e-commerce with physical retail outlets.
The funding comes at a time when India’s lab-grown diamond (LGD) market is witnessing exponential growth. Currently valued at approximately USD 2.6 billion, the sector is projected to expand significantly over the coming years. Lab-grown diamonds are created using advanced technological processes that replicate the physical and chemical properties of natural diamonds, making them environmentally and economically viable.
“Driven by structural tailwinds and a strong consumer shift, Aukera is well-positioned to lead India’s fast-growing lab-grown diamonds category,” said Abhishek Mohan, Principal at Peak XV Partners.


“Aukera is not just another lab-grown diamond jewellery brand—it’s aiming to redefine how fine jewellery is consumed in India,” said Kanwaljit Singh, Managing Partner at Fireside Ventures, which initially invested in the brand in 2024.
Looking ahead, Aukera aims to scale its operations to INR 1,000 crore in revenue over the next five to seven years, by entering new markets, opening additional stores, and building a stronger brand presence.
BrandBuzz
Verlas Introduces the ‘Alyssa’ Collection in India, Bringing Modern Luxe Floral-Inspired Design to Lab-Grown Diamond Jewelry Crafted in Fine Gold
The New York-born brand channels statement floral designs in modern silhouettes and larger carat diamond brilliance into a collection made for weddings, engagements, cocktail evenings, and wedding Trousseau Picks.
Verlas, the New York-based fine jewelry brand, has brought its luxurious Alyssa collection to India, a floral-inspired range of contemporary designs crafted with IGI-Certified lab-grown diamonds and BIS hallmarked gold in 14K and 9K Gold variants. Built around larger carat weights and romantic floral design, the collection pairs statement sparkle with Verlas’ commitment to sustainability and craftsmanship. Since its founding in 2019, Verlas has focused on modern, considered jewelry designed to feel personal and meaningful, handcrafted by skilled artisans in VS clarity lab-grown diamonds set in fine gold.
Inspired by blooming florals, the Alyssa collection translates nature’s motifs into refined diamond jewelry designed for everyday moments in the form of elegant pendant necklaces and Studs designed with florets of round-cut and marquise-cut diamonds, and then there are these luxe styles that call for something more. For bigger celebrations to evening dressing, these luxe designs are crafted with marquise and round-cut diamonds in hoops and dangler earrings, unique tennis bracelets and tennis necklace designs that embrace the designer craftsmanship of Verlas. The Alyssa collection brings signature brilliance to a range of personal styles.
For the modern bride, Alyssa brings together jewelry for every part of her journey—from the engagement and big day to her trousseau, bridesmaids and the little moments beyond. Fashion-forward yet effortlessly elegant, each design is crafted to make a statement today and stay in her rotation long after the celebrations are over.

Among the highlights are the Alyssa Cuatro Floral Hoops, featuring five round lab-grown diamonds arranged in a delicate floret on a solid gold hoop. For a softer, more elegant look, these round-cut diamonds bring a classic appeal – perfect for those who prefer understated sparkle.

If bold and distinctive is more your style, the Alyssa Tres Marquise Diamond Huggies bring an elongated floral silhouette with marquise-cut diamond petals.

The Alyssa Radiant Bloom Ring offers another take on the floral motif, bringing together round-cut diamonds for a radiant, feminine look.

Meanwhile, the Alyssa Trio Marquise Bouquet Ring takes a bolder approach, featuring three diamond florets crafted with marquise diamond petals. Whether you lean towards the elegant simplicity of round cuts or the bolder character of marquise cuts, the Alyssa collection offers a floral style to match.

The Alyssa Marquise Studs bring a fresh take on florals, with marquise-cut diamonds forming an X-shaped motif around a round centre. Easy enough for everyday, yet special enough for evenings out, they’re the kind of pair you’ll keep reaching for.

For a little more sparkle, the Alyssa Marquise-Cut Floral Tennis Bracelet makes a statement without feeling reserved for just one occasion. Its floral diamond motifs bring a touch of drama to wedding celebrations, festive evenings and everything in between.

And when you’re ready to go all out, the Alyssa Marquise Radiant Tennis Necklace takes the floral story up a notch. With twenty-three diamond florets and a total weight of 13 carats, it brings together marquise-cut petals and round diamond centres for a look made to shine at the wedding, reception, or your next big celebration.
Available in white, yellow, and rose gold in 14K and 9K, the Alyssa collection reflects Verlas philosophy of creating jewelry that is beautiful, meaningful, and responsibly crafted. Perfect for elevating bridal looks and everyday romance alike.
With its growing presence in India, Verlas continues to bring its modern design and craftsmanship approach to fine jewelry to new audiences, combining considered design, conscious choice, and a more approachable jewelry experience.
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