GlamBuzz
Back-to-Front: The Bold New Red Carpet Jewelry Trend You Need to Know About
Red carpet moments are about much more than just stunning outfits—they’re an opportunity for stars to push boundaries and make unforgettable statements. In 2025, a fresh jewelry trend is making waves, and it’s completely reimagining how we think of accessorizing. Forget traditional chokers and statement necklaces sitting around the neck—this season, it’s all about turning your jewelry around. The latest fashion move? Wearing necklaces on your back. Yes, you read that right. Stars are flipping the script and turning their jewelry into a statement that goes beyond the typical two-dimensional look.
Turning the Tables: Celebrities Lead the Charge
The red carpet at the 2025 Oscars became the stage for one of the most exciting twists in jewelry styling we’ve seen in years. Margaret Qualley and Michelle Yeoh in Balenciaga and Maison Boucheron diamonds made the bold decision to rock their necklaces in an unexpected way—draped across their backs. This avant-garde move isn’t just a trend; it’s an experience, adding a whole new dimension to the art of accessorizing.
Margaret Qualley, in particular, caught the fashion world’s eye with her stunning backless custom Chanel gown. The dress, inspired by a 2005 design worn by Nicole Kidman in a Chanel No. 5 ad, was paired with a breathtaking Chanel High Jewelry necklace—draped elegantly over her back. The combination of the striking gown and necklace brought a sense of boldness and refinement to the event, showing that jewelry can be just as much about an experience as it is about the statement it makes.
At the 2025 Grammys, Sabrina Carpenter wowed in a light blue JW Anderson dress, paired with a striking 50-carat Chopard necklace. The dazzling piece seemed to pay homage to Shirley Maclaine’s iconic pearl-adorned backless gown from the 1964 film What a Way to Go!
A Timeless Look, Reimagined
While it’s clear this trend draws inspiration from fashion history, it feels incredibly fresh. Necklaces on the back may remind us of vintage glamour, but this modern take gives the look a new, elevated energy. The juxtaposition of intricate jewelry against the bare skin of the back is daring, seductive, and absolutely chic—perfect for red carpet moments that demand attention.
Bollywood Takes the Lead
While the Oscars may have ignited this trend, it’s already spreading beyond Hollywood. The back necklace trend has crossed oceans, landing in Bollywood thanks to the ever-stylish Sonam Kapoor. Recently, the actress wore a couture hand-painted Anamika Khanna gown with a necklace delicately placed along her back. Jewels by Amrapali Jewels & ring Solitario Diamonds, Kapoor’s graceful take on this avant-garde accessory proves that this trend is more than just a passing fad—it’s about to dominate fashion circuits globally, including in India. The marriage of contemporary couture and bold, unexpected jewelry makes it clear: the back necklace trend is here to stay.
Why the Back Necklace Trend is a Game-Changer
The beauty of wearing a necklace on your back lies in its ability to transform an outfit in ways a traditional necklace never could. It draws the eye to a different part of the body, turning what was once a hidden canvas into a statement of its own. This trend allows for more creativity and storytelling within an ensemble, and as we’ve seen from stars like Margaret Qualley and Sonam Kapoor, it feels incredibly modern and innovative.
In a world where fashion is all about creating experiences, this trend allows for an added layer of intrigue. It invites curiosity: is the jewelry an extension of the dress, or is it an entirely new work of art in its own right? The back necklace trend speaks to the power of reimagining the expected, giving new life to what we thought we knew about accessorizing.
Ready to Rock the Back Necklace?
If you’re ready to step into this bold new world of accessorizing, it’s easier than ever to try it for yourself. Look for dresses or tops with open back designs that allow you to showcase a dramatic necklace from behind. Many jewelry houses are already offering pieces designed specifically for this trend—delicate chains, sparkling diamonds, and artistic designs that will drape beautifully down your back.
And while the red carpet may be the perfect place to show off your back necklace, there’s no reason you can’t bring this bold look into your own wardrobe. Whether you’re attending a special event or simply want to add an unexpected twist to your evening look, the back necklace trend is the perfect way to elevate your style.
The 2025 Oscars and the rise of the back necklace trend prove that jewelry is about more than just enhancing an outfit—it’s about creating an experience. As stars like Margaret Qualley, Michelle Yeoh, and Sonam Kapoor are showing, wearing your necklace in a new way can be as daring as it is stylish. So, if you’re looking to make a statement in your own fashion journey, take a page from the red carpet and try this bold, back-to-front look. It’s time to turn your jewelry into an experience—and the back necklace trend is just the way to do it.
GlamBuzz
Kalyan Jewellers Announces Sara Ali Khan as Brand Ambassador
Joins Amitabh Bachchan & Katrina Kaif as the Face of the Brand
Kalyan Jewellers, one of India’s most trusted and leading jewellery brands, today announced actor Sara Ali Khan as its newest brand ambassador. She joins the brand’s distinguished family of ambassadors, including Shri Amitabh Bachchan and Ms Katrina Kaif, further strengthening Kalyan Jewellers’ connect with consumers across regions and generations. The association marks another milestone in Kalyan Jewellers’ journey to connect with a new generation of consumers while staying true to the values of trust, transparency and craftsmanship that have defined the brand for over three decades.
Sara Ali Khan has emerged as one of India’s most distinctive voices among young actors. Known for her authenticity, intellectual curiosity and deep appreciation for India’s cultural heritage, she represents a generation of Indian women who are confident in their individuality, rooted in tradition and modern in their outlook. These qualities resonate strongly with Kalyan Jewellers’ enduring belief that while styles evolve, values remain timeless.
She is known for her memorable performances in Kedarnath, Atrangi Re, Zara Hatke Zara Bachke, Metro… In Dino, and her latest hit Pati Patni Aur Woh Do, firmly establishing herself as one of Bollywood’s leading commercial actresses while consistently balancing critical acclaim with box-office success.
As India’s jewellery market continues to evolve, consumers are increasingly seeking brands that combine heritage with contemporary relevance. Through this partnership, Kalyan Jewellers reinforces its commitment to celebrating the many facets of today’s Indian woman — one who embraces her roots while confidently charting her own path.
Sara Ali Khan will feature in Kalyan Jewellers’ upcoming integrated marketing campaigns across television, digital, print, outdoor and in-store platforms, highlighting the brand’s extensive portfolio of jewellery crafted for celebrations.
Commenting on the association, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, said:

“At Kalyan Jewellers, we celebrate the values, relationships and milestones that jewellery comes to represent in people’s lives. Sara embodies a refreshing balance of confidence and authenticity. She represents a new generation of Indian women who are intellectually curious, culturally rooted and unapologetically themselves. That makes her a natural fit for Kalyan Jewellers and the values we have stood for over the years. We are delighted to welcome her to the Kalyan family and look forward to a meaningful association.”
Speaking on the partnership, Sara Ali Khan said:
“Kalyan Jewellers has earned the trust of generations through its unwavering commitment to quality, craftsmanship and transparency. For me, jewellery is deeply personal — it carries memories, celebrates relationships and becomes part of life’s most meaningful occasions. I admire how Kalyan Jewellers continues to honour India’s rich traditions while evolving with the aspirations of today’s consumers. I am excited to be part of this journey.”

With a strong and expanding presence across India and international markets, Kalyan Jewellers continues to redefine the jewellery retail experience through exceptional craftsmanship, transparent business practices and customer-first innovations. The association with Sara Ali Khan reflects the brand’s continued evolution while remaining firmly anchored in the values that have made it one of the most trusted names in the jewellery industry.
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