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Back-to-Front: The Bold New Red Carpet Jewelry Trend You Need to Know About

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Red carpet moments are about much more than just stunning outfits—they’re an opportunity for stars to push boundaries and make unforgettable statements. In 2025, a fresh jewelry trend is making waves, and it’s completely reimagining how we think of accessorizing. Forget traditional chokers and statement necklaces sitting around the neck—this season, it’s all about turning your jewelry around. The latest fashion move? Wearing necklaces on your back. Yes, you read that right. Stars are flipping the script and turning their jewelry into a statement that goes beyond the typical two-dimensional look.

Turning the Tables: Celebrities Lead the Charge

The red carpet at the 2025 Oscars became the stage for one of the most exciting twists in jewelry styling we’ve seen in years. Margaret Qualley and Michelle Yeoh in Balenciaga and Maison Boucheron diamonds made the bold decision to rock their necklaces in an unexpected way—draped across their backs. This avant-garde move isn’t just a trend; it’s an experience, adding a whole new dimension to the art of accessorizing.

Margaret Qualley, in particular, caught the fashion world’s eye with her stunning backless custom Chanel gown. The dress, inspired by a 2005 design worn by Nicole Kidman in a Chanel No. 5 ad, was paired with a breathtaking Chanel High Jewelry necklace—draped elegantly over her back. The combination of the striking gown and necklace brought a sense of boldness and refinement to the event, showing that jewelry can be just as much about an experience as it is about the statement it makes.

At the 2025 Grammys, Sabrina Carpenter wowed in a light blue JW Anderson dress, paired with a striking 50-carat Chopard necklace. The dazzling piece seemed to pay homage to Shirley Maclaine’s iconic pearl-adorned backless gown from the 1964 film What a Way to Go!

A Timeless Look, Reimagined

While it’s clear this trend draws inspiration from fashion history, it feels incredibly fresh. Necklaces on the back may remind us of vintage glamour, but this modern take gives the look a new, elevated energy. The juxtaposition of intricate jewelry against the bare skin of the back is daring, seductive, and absolutely chic—perfect for red carpet moments that demand attention.

Bollywood Takes the Lead

While the Oscars may have ignited this trend, it’s already spreading beyond Hollywood. The back necklace trend has crossed oceans, landing in Bollywood thanks to the ever-stylish Sonam Kapoor. Recently, the actress wore a couture hand-painted Anamika Khanna gown with a necklace delicately placed along her back. Jewels by Amrapali Jewels & ring Solitario Diamonds, Kapoor’s graceful take on this avant-garde accessory proves that this trend is more than just a passing fad—it’s about to dominate fashion circuits globally, including in India. The marriage of contemporary couture and bold, unexpected jewelry makes it clear: the back necklace trend is here to stay.

Why the Back Necklace Trend is a Game-Changer

The beauty of wearing a necklace on your back lies in its ability to transform an outfit in ways a traditional necklace never could. It draws the eye to a different part of the body, turning what was once a hidden canvas into a statement of its own. This trend allows for more creativity and storytelling within an ensemble, and as we’ve seen from stars like Margaret Qualley and Sonam Kapoor, it feels incredibly modern and innovative.

In a world where fashion is all about creating experiences, this trend allows for an added layer of intrigue. It invites curiosity: is the jewelry an extension of the dress, or is it an entirely new work of art in its own right? The back necklace trend speaks to the power of reimagining the expected, giving new life to what we thought we knew about accessorizing.

Ready to Rock the Back Necklace?

If you’re ready to step into this bold new world of accessorizing, it’s easier than ever to try it for yourself. Look for dresses or tops with open back designs that allow you to showcase a dramatic necklace from behind. Many jewelry houses are already offering pieces designed specifically for this trend—delicate chains, sparkling diamonds, and artistic designs that will drape beautifully down your back.

And while the red carpet may be the perfect place to show off your back necklace, there’s no reason you can’t bring this bold look into your own wardrobe. Whether you’re attending a special event or simply want to add an unexpected twist to your evening look, the back necklace trend is the perfect way to elevate your style.

The 2025 Oscars and the rise of the back necklace trend prove that jewelry is about more than just enhancing an outfit—it’s about creating an experience. As stars like Margaret Qualley, Michelle Yeoh, and Sonam Kapoor are showing, wearing your necklace in a new way can be as daring as it is stylish. So, if you’re looking to make a statement in your own fashion journey, take a page from the red carpet and try this bold, back-to-front look. It’s time to turn your jewelry into an experience—and the back necklace trend is just the way to do it.

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Vaidehi Parshurami Returns As The Face of P. N. Gadgil & Sons’ 22nd Mangalsutra Mahotsav

Maharashtra’s Longest-Running Jewellery Property Opens For Shravan With A Gold and Diamond Collection Built For The Woman Who Wears Her Mangalsutra Every Day.

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As Shravan begins, P. N. Gadgil & Sons (PNGS), the 194-year-old jewellery house, has opened the 22nd edition of its Mangalsutra Mahotsav on the 15th of August, with actor Vaidehi Parshurami leading this year’s campaign for the second consecutive edition.

The Mahotsav is PNGS’s trademark annual festival and one of the longest-running consumer properties in Indian retail jewellery. For 22 years it has arrived with Shravan and stayed with it a month in the Maharashtrian calendar when the Mangalsutra is bought, gifted, upgraded and, increasingly, chosen by the woman who will wear it rather than for her.

The Face of the Campaign

Parshurami has been part of the PNGS story since 2024, when she fronted the brand’s Monsoon Collection campaign, and returned last year for the 21st Mangalsutra Mahotsav. She comes back for the 22nd, an interesting continuity in a category where campaign faces change every season.

The fit is a straightforward one. Parshurami is among the leading names in Marathi cinema today, with a Filmfare Award for Best Actress (Marathi) and a Zee Chitra Gaurav Puraskar for her performance in 1234 — Ek Don Teen Chaar (2024). Her body of work runs from FU: Friendship Unlimited (2017) and Ani… Dr. Kashinath Ghanekar (2018) through Zombivli (2022), Jaggu Ani Juliet (2023) and the musical Sangeet Manapmaan (2025), alongside Hindi work in Wazir and Simmba, and the streaming series Indian Police Force.

Off-screen, she reads as the customer the collection has been designed for. Mumbai-born and Marathi-speaking, she holds a degree in English literature from Ramnarain Ruia College and a law degree from New Law College, Mumbai, and is a trained Kathak dancer who has shared a stage with Pandit Birju Maharaj. She built a career on her own terms, which is precisely the customer walking into a PNGS store this Shravan and picking out a Mangalsutra for herself.

The Collection

In gold, the collection carries the regional range the Mahotsav is known for: Maharashtrian vati and thushi-inspired forms, temple motifs, Gujarati, North Indian and South Indian silhouettes alongside a substantially expanded lightweight, daily-wear line built for women who never take the Mangalsutra off. Designs begin at entry weights suited to first purchases, gifting and daily rotation.

In diamond, the festival brings certified natural diamond mangalsutras and pendants, including pieces from the group’s diamond line, for customers approaching the Mangalsutra as an everyday luxury piece rather than an occasion-only one.

There is also a 9kt lightweight gold and diamond Mangalsutra, widening the range further for the buyer. The collection is available across all PNGS showrooms and online at onlinepng.com.

Festival Offers

Through the Mahotsav, customers can avail:

Up to 50% off on making charges on gold mangalsutras
Up to 100% off on making charges on a diamond pendant with every Mangalsutra purchase

Speaking on the launch, Aditya Modak, COO & CFO, P. N. Gadgil & Sons, said:

“The Mangalsutra Mahotsav has run for 22 years because it was never really a discount period. It is about a piece of jewellery that carries meaning in a way very little else does. What has changed is who is buying it. A large share of our customers today are working women choosing their own Mangalsutra, and they want something they can wear to the office on a Monday and to a wedding on a Saturday. Vaidehi is that customer: a Marathi woman who has built a career on her own terms, and someone our customers recognise as one of their own.

She has been with us across three campaigns now, and that continuity means something for a property that is 22 years old. This year’s collection moves across weights, gold and diamond, and regional design languages, because Shravan brings every kind of family into our stores and each one should find something that feels like theirs.”

The Mangalsutra category has shifted meaningfully over the last five years. Lighter weights, detachable pendants, chain-only wear and diamond-set designs have moved from niche to mainstream, driven by younger, working, urban consumers who wear the piece daily. PNGS’s design pipeline for the Mahotsav has been built around this, with the lightweight and diamond ranges growing fastest year on year.

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