Brand Talks
Shah Rukh Khan Joins Candere: A Bold Sparkle for a New Generation
With SRK as the new face of Candere and Amitabh Bachchan continuing his legacy at Kalyan Jewellers, the House of Kalyan unites timeless tradition with bold modern style.
Bollywood just got a stylish new update! While Amitabh Bachchan continues to represent the heritage and elegance of Kalyan Jewellers, Shah Rukh Khan has officially stepped in as the brand ambassador for Candere—Kalyan’s youthful, design-driven jewellery label.
More than just jewellery, Candere is a lifestyle statement—bold, expressive, and deeply personal. And there’s no better icon than SRK to represent that spirit. Known for his effortless elegance and unmatched screen presence, Shah Rukh embodies the confidence and individuality that define the brand.
The newly launched campaign featuring SRK is already making waves. With his signature charisma and refined flair, he redefines modern masculinity—showing that jewellery can be powerful, stylish, and fearless. It’s not just about adornment—it’s about attitude and authenticity.
The association with Shah Rukh Khan adds gravitas to the launch. His global appeal, enduring popularity, and timeless sophistication align perfectly with Candere’s vision. While Kalyan Jewellers has long been a household name in India, Candere aims to carve its own path in the lifestyle and fashion space—starting with none other than the King of Hearts himself.

Ramesh Kalyanaraman, Director, Candere said, “The Indian jewellery industry is undergoing clear segmentation, with consumers increasingly seeking pieces that reflect their personality, align with their lifestyle, and suit specific occasions. Candere is built for this shift – especially for those who are Gen Z at heart: expressive, individualistic, and digitally engaged. In Shah Rukh Khan, we found a partner whose cultural resonance, timeless appeal, and emotional connect mirror the values we stand for. He bridges generations while remaining powerfully relevant to today’s audience. His presence will help us articulate the idea that Candere’s jewellery is no longer just about adornment – it’s a thoughtful, personal expression of identity and intent.”
Candere has carved a niche for itself in the lifestyle jewellery space through its versatile, design-forward collections that cater to contemporary sensibilities. While it is widely known for modern jewellery collections for women, the brand is also gaining momentum in the men’s segment with one of the most diverse offerings in the market.
Shah Rukh Khan, Brand ambassador, Candere commented, “Jewellery has always been a powerful expression of love, memories, and identity. I’m excited to partner with Candere, a brand from the House of Kalyan Jewellers, which offers a modern and fresh perspective on how people wear and gift jewellery today. It’s elegant, it’s relevant, and it speaks to those who celebrate meaning in every moment.”

Candere’s omnichannel presence ensures consumers can enjoy a seamless shopping experience both online and offline. Supported by Kalyan Jewellers’ legacy of trust, Candere offers elegant yet accessible collections starting at Rs. 10,000, making it a compelling choice for daily wear and heartfelt gifting.
With over 75 retail stores across India and a rapidly expanding footprint, Candere is on a mission to reimagine lifestyle jewellery—not merely as adornment, but as a bold statement of personal style.
This landmark move by the House of Kalyan brings together two generations of legends under one roof. Amitabh Bachchan, with his enduring grace, continues to represent the brand’s legacy, while Shah Rukh Khan ushers in a new era for Candere—one that champions contemporary fashion, accessibility, and self-expression.
With these two cinematic titans at the helm, Kalyan Jewellers and Candere aren’t just selling jewellery—they’re shaping a cultural moment that blends tradition with trendsetting style. And with SRK leading the charge, one thing is certain: the future of jewellery just got a lot more iconic.
Brand Talks
Chandukaka Saraf Presents ‘Ananta Mangalsutra Collection’
The Ananta Mangalsutra Collection Blends Timeless Tradition With Contemporary Elegance, Offering Gold and Diamond Designs For Every Woman and Every Milestone.
Celebrating a remarkable legacy of 200 years, Chandukaka Saraf, a name trusted across generations, proudly presents the exclusive ‘Ananta Mangalsutra Collection’. This specially curated range brings together exquisite gold and diamond mangalsutras that beautifully blend the sacred heritage of Indian traditions with contemporary elegance, catering to the preferences of today’s modern woman.


A mangalsutra is more than just a piece of jewellery, it is a symbol of love, commitment, and an everlasting bond. Keeping this sentiment at the heart of the collection, Chandukaka Saraf has curated a wide range of traditional, contemporary, lightweight, and diamond-studded mangalsutras, offering something special for every woman and every occasion.
Over the years, the mangalsutra has evolved alongside changing lifestyles while continuing to hold deep emotional significance. Modern women seek jewellery that not only reflects tradition but also complements their individuality, personal style, and everyday routines. This shift has inspired designs that are versatile, elegant, and comfortable enough to be worn beyond special occasions.
From classic black-bead styles to modern diamond mangalsutra designs, each creation is thoughtfully crafted to complement evolving lifestyles while preserving the significance of tradition. Whether for brides, working professionals, or women seeking elegant everyday wear, the collection offers designs that celebrate individuality and enduring relationships.

The collection has been thoughtfully designed to cater to diverse preferences and occasions. Women seeking everyday elegance can explore lightweight mangalsutras crafted for comfort and effortless wear, while those who appreciate timeless craftsmanship can choose from traditional designs inspired by heritage aesthetics. For brides and wedding celebrations, the collection also features elaborate bridal mangalsutras that beautifully capture the significance and grandeur of one of life’s most cherished milestones.

The Ananta Mangalsutra Collection showcases a curated selection of gold mangalsutras and diamond mangalsutras crafted for every stage of a woman’s journey. Combining heritage-inspired artistry with contemporary aesthetics, the collection offers timeless traditional patterns as well as modern minimalist creations, making it ideal for weddings, anniversaries, gifting occasions, and daily wear.
To make this celebration even more memorable, Chandukaka Saraf has announced attractive festive offers for its valued customers. Customers can avail up to 30% off on gold jewellery making charges*, up to 70% off on diamond jewellery making charges*, and Rs 3,000 off per gram on old gold jewellery exchange*. These exclusive offers provide an excellent opportunity for customers to purchase their dream mangalsutra while enjoying exceptional value.
Speaking on the occasion, Chairman Kishorkumar Shah and Managing Director Ms. Samyak Kishorkumar Shah:

“extended a warm invitation to customers to visit their nearest Chandukaka Saraf showroom and explore this exclusive collection. They expressed their gratitude for the trust and affection shown by customers over generations and reaffirmed the brand’s commitment to offering jewellery that celebrates life’s most cherished moments”.
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