BrandBuzz
Azzallure unveils sculptural engagement ring collection in response to changing bridal preferences
Azzallure, a custom jewellery design firm with headquarters in Dubai, has released a new collection of engagement rings with striking, sculpture-like patterns. The launch is part of a larger trend among women who are choosing rings that symbolise identity, change, and personal growth over traditional, delicate styles.
From January 2024 to March 2025, Azzallure conducted internal client consultations and found that about 38% of new bridal inquiries asked for a non-traditional custom piece or a redesign of an existing engagement ring. Compared to 22% the year before, this represents a discernible increase. In contrast to the traditional solitaire or symmetrical halo rings, clients are increasingly choosing design elements like bold gold bands, offset or stacked diamond settings, and asymmetrical compositions.
Previously regarded as unusual or niche, these design preferences are now creating a unique category within Azzallure’s custom portfolio, especially among women between the ages of 30 and 45 who are looking for jewellery that fits with their changing identities and stages of life.

“We at Azzallure have witnessed a significant change in the way that women view bridal jewellery. It now signifies personal growth rather than merely a relationship milestone. We have observed an increase in the number of customers who want rings that represent what they are today rather than their initial selves. These works are daring, deliberate, and intensely intimate. It is our privilege to translate their stories into timeless design—jewellery that doesn’t just sparkle but speaks.”Azzallure Chotani, Founder and CEO of Azzallure.
“We’re designing for a generation that values meaning as much as aesthetics,” said the Azzallure Chotani. “These women are not just choosing a ring—they’re choosing a reflection of their journey, and our role is to bring that to life through thoughtful, personalised craftsmanship
Azzallure’s findings are consistent with more general patterns in the Indian and international jewellery markets. Over 42% of urban female consumers indicated interest in customised or redesigned bridal jewellery, citing factors like personal development, lifestyle adjustments, or changing aesthetics, according to a 2024 report by the Jewellery Trends Council India. Women between the ages of 28 and 40 have a particularly strong preference for jewellery that strikes a balance between modern design and symbolic meaning.
Unlike traditional engagement rings, which typically favour minimalism and symmetry, Azzallure’s new line embraces form-forward silhouettes, irregular diamond placements, and a blend of materials including natural and lab-grown stones. Each piece is created through the brand’s bespoke design process, which includes one-on-one consultations, CAD mockups, and handcrafted finishing.
The new engagement ring line reflects Azzallure’s category-fluid design philosophy, which brings together natural diamonds, lab-grown stones, and high-end costume jewellery within a single curated platform. The brand aims to redefine traditional boundaries in bridal jewellery by offering designs that are emotionally resonant, stylistically diverse, and functionally versatile.
Each custom piece, like lab diamond necklaces or engagement rings, is developed in close collaboration with clients, combining storytelling with material precision. The design process typically spans three to six weeks from consultation to delivery, ensuring both technical quality and symbolic relevance.
BrandBuzz
Tiffany & Co. Unveils Blue Book 2026 ‘Hidden Garden’ In A Spectacular New York Showcase
A Star-Studded Evening at the Park Avenue Armory Celebrates Nature-Inspired High Jewellery, Reimagining the Legacy of Jean Schlumberger Through Rare Gemstones and Contemporary Artistry.
Tiffany & Co. unveiled its Blue Book 2026: Hidden Garden collection with an elegant, star-studded evening at the iconic Park Avenue Armory. The event brought together an impressive guest list, including Teyana Taylor, Connor Storrie, Naomi Watts, Amanda Seyfried, Gabrielle Union, Dwayne Wade, Rosé, Gretty Lee, and Mariah Carey, who also delivered a special performance during the evening.
The showcase unfolded as a seamless blend of jewellery, fashion, and immersive storytelling. Models presented the collection dressed in creations by Sarah Burton for Givenchy, set against a lush indoor garden concept that mirrored the inspiration behind the collection. Guests were treated to a curated dining experience surrounded by abundant floral installations, enhancing the atmosphere of an enchanted garden brought to life.



At the heart of the collection lies the creative vision of Nathalie Verdeille, Senior Vice President and Chief Artistic Officer of High Jewellery. Building on the legacy of Jean Schlumberger, the collection revisits his fascination with nature, translating elements like blossoms, butterflies, birds, and grasshoppers into intricate high jewellery pieces adorned with extraordinary gemstones. The garden, long a source of inspiration for Schlumberger, is reimagined here with renewed vibrancy and detail.
Among the standout highlights are new interpretations of the iconic Bird on a Rock motif, a design synonymous with Schlumberger’s legacy. These pieces now appear in vivid new colourways, perched atop stones such as chrysoprase and aquamarine, forming part of a suite that includes a necklace with a convertible brooch, bracelet, earrings, and ring. Alongside this, the Butterfly chapter captures movement and delicacy through diamond-studded wings, while the Bee chapter draws from the historic Two Bees ring, presenting bold new designs with honeycomb-inspired structures and a striking internally flawless diamond exceeding 10 carats.

The narrative continues with the reintroduction of the Paradise Bird, a rare motif originally conceived in 1962. This year’s interpretation sees the design evolve into vibrant new creations set on striking gemstones, featuring a rich palette of turquoise, emeralds, sapphires, and tsavorites. These pieces echo Schlumberger’s fascination with the natural world, shaped by his travels and personal experiences, including time spent at his home in Guadalupe.
The choice of venue added another layer of meaning to the evening. The Park Avenue Armory shares a historic connection with the maison, as Louis C. Tiffany was commissioned in 1881 to design parts of the Armory, including the Silver Room and Historic Veterans Room. This heritage connection underscored the brand’s ability to bridge past and present seamlessly.
With Blue Book 2026: Hidden Garden, Tiffany & Co. not only celebrates its rich design heritage but also pushes creative boundaries, transforming nature’s fleeting beauty into enduring high jewellery masterpieces that feel both timeless and distinctly contemporary.
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