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Lucira Launches ‘On The Move’ Collection: A Tribute to Modern Women

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Across cultures and centuries, movement has been a mark of life. From the first racing heartbeats of a new beginning to the ritual rhythm of dance, the human story has always been written in motion.

Found in ancient civilizations from Egypt to Mesopotamia, the bezel wasn’t just decoration, it was armor. A seamless circle of strength. A symbol of unity and continuity.

The Bezel Collection draws from this legacy of energy, evolution, and the power of a woman in motion. Inspired by the concept of inner stillness within outer momentum, it honors those who move with intention: the athletes, the creators, the thinkers, the mothers, the makers.

Today, we reimagine it for the modern woman.
One who lifts, leads, runs, rests, and rises again – all while holding her own light.

Lucira was born from a desire to redefine what fine jewelry means in today’s world. Traditionally, jewelry has been reserved for safekeeping — worn only on special occasions, bound by unspoken rules: don’t wear it to the gym, while traveling, or during everyday movement. But why should beauty come at the cost of freedom?

The On The Move collection is designed with a new philosophy — that jewelry should move effortlessly with the wearer. Inspired by the strength of modern women — those who lead, lift, create, nurture, and rise — these pieces are made to complement lives lived in motion.

Each diamond is set in a sleek bezel, fully encased in gold. There are no prongs to loosen, no edges to catch, and no fragility to worry about. The surface is smooth, the form is strong, and the brilliance remains uninterrupted — no matter how active the day.

On The Move marks Lucira’s debut collection: fine jewelry crafted not to sit still, but to move with intention, strength, and style.

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Prajakta Mali Inaugurates Khandelwal Jewellers (Akola) New Showroom In Jalna

The Company Has Steadily Expanded Its Footprint Across Maharashtra and Continues To Strengthen Its Position As One Of The Leading Jewellery Retailers In The Region

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Strengthening its presence beyond Vidarbha and taking a significant step towards regional expansion, Khandelwal Jewellers(Akola) inaugurated its ninth showroom at Aditya Complex, Badi Sadak, Jalna, marking the brand’s first-ever entry into the Marathwada region. The grand inauguration ceremony was conducted by renowned Maharashtra actress Prajakta Mali in the distinguished presence of Avinash Gupta, Vice Chairman, GJC.

The event was attended by the promoters of the group,  Nitin Khandelwal and Prabha Khandelwal,  Ravi Khandelwal and Ekta Khandelwal, along with prominent jewellers, entrepreneurs, professionals, and distinguished citizens from Jalna and neighboring districts. Present were the sixth generation of the Khandelwal family, including Harshal Khandelwal, Shaurya Khandelwal, Pratik Khandelwal, Rishika Khandelwal, Pratik Rathi, and Dipika Rathi.

The launch represents another milestone in the remarkable journey of Khandelwal Jewellers, a trusted name in the jewellery industry with a legacy spanning over nine decades. Established on the foundation of transparency, purity, customer trust, and innovation, the company has steadily expanded its footprint across Maharashtra and continues to strengthen its position as one of the leading jewellery retailers in the region.

Prajakta Mali, Actress, said:

“I am truly impressed by the remarkable collection showcased at Khandelwal Jewellers. The showroom beautifully blends tradition with contemporary design, offering customers an exceptional range of jewellery. The craftsmanship, quality, and presentation rival—and in many categories surpass—what one would typically find in major jewellery markets such as Mumbai and Pune. It is wonderful to see such world-class offerings being made accessible to customers here.”

Avinash Gupta, Vice Chairman, GJC, said:

“I extend my heartfelt congratulations to the Khandelwal family on this significant milestone. Their unwavering commitment to quality, trust, and customer satisfaction has earned them a strong reputation in the market. Khandelwal Jewellers has consistently demonstrated excellence in every aspect of its business, and I am confident that this dedication will continue to drive its growth and success in the years ahead.”

The newly launched Jalna showroom offers an extensive collection of gold, diamond, platinum, silver, bridal, traditional, contemporary, and lightweight jewellery, catering to the evolving preferences of customers across Marathwada. With this strategic expansion, Khandelwal Jewellers aims to bring its hallmark values of trust, transparency, and superior craftsmanship to a wider customer base.

The inauguration witnessed an overwhelming response from customers, industry associates, and well-wishers, reaffirming the strong goodwill and brand equity that Khandelwal Jewellers has built over generations. The launch not only marks the company’s entry into Marathwada but also signifies the beginning of a new chapter in its growth journey as it continues to expand its retail network across Maharashtra.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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