DiamondBuzz
Angolan Diamond Leaders, Endiama and Sodiam, Join the Natural Diamond Council
India, Mumbai– June 20, 2025: Angola’s two leading state-owned diamond institutions, ENDIAMA E.P. and SODIAM E.P., have formally announced their joint commitment to generic category marketing by joining the Natural Diamond Council (NDC) as contributing members, effective July 1, 2025.
As the third-largest global producer of natural diamonds and one of the most promising in terms of future deposit discoveries, Angola continues to strengthen its position as a responsible and influential player in the global diamond industry. This move reinforces the country’s commitment to transparency, sustainability, and consumer education on the unique value of natural diamonds.
The natural diamond sector remains a vital pillar of Angola’s socioeconomic development, supporting employment, infrastructure, education, and healthcare in producing regions.
“With Angola’s diamond industry on the rise, promoting the values and socioeconomic contributions of natural diamonds is a national priority,” stated Diamantino Azevedo, Angola’s Minister of Mineral Resources, Oil and Gas. “By joining the Natural Diamond Council, Endiama and Sodiam are formalizing our dedication to a global strategy that highlights the unmatched benefits of natural diamonds to new generations of consumers.”
“We are thrilled to welcome ENDIAMA and SODIAM to the NDC at such a pivotal time for the industry,” said David Kellie, CEO of Natural Diamond Council. “Their membership will significantly enrich our collective voice in sharing the powerful story of natural diamonds rooted in positive impact, rarity, and authenticity.”
“Diamonds are symbols of love, tradition, and meaningful connections. Welcoming ENDIAMA and SODIAM to the Natural Diamond Council strengthens our shared commitment to educate and inspire consumers, helping them make informed choices rooted in authenticity and positive impact. This partnership is a vital step in telling the true story of natural diamonds and supporting the communities behind them,” said Richa Singh, Managing Director, Natural Diamond Council, India & Middle East.
ENDIAMA and SODIAM will commence their commitment to global category marketing through the NDC with a contribution of $8M dedicated to the second half of 2025, supporting the most critical commercial season for the industry.
Current NDC member, De Beers, concurrently announced it will commit additional contribution to the NDC by matching ENDIAMA and SODIAM commitment of $8M for 2025.
ENDIAMA and SODIAM now join current NDC members: De Beers, Okavango Diamond Company, Petra Diamonds, Rio Tinto, and Murowa.
DiamondBuzz
Diamond Slump forces Debswana to diversify into copper, platinum and solar
Diamond-centric mining models is giving way to broader resource portfolios
Debswana Diamond Company, the 50–50 joint venture between the Botswana government and De Beers, is moving to diversify into copper, platinum and renewable energy as the prolonged downturn in natural diamond demand pressures earnings and forces the industry to rethink its growth strategy.
The company’s board has approved plans to invest in a portfolio of non-diamond projects after revenue fell 46% in 2024, the latest available financial year, highlighting the scale of the downturn in the global diamond market.
The move signals a strategic shift toward commodities with stronger long-term demand fundamentals, particularly copper, which is central to global electrification and energy-transition infrastructure.
Debswana’s diversification reflects a broader industry pivot as diamond producers confront weak consumer demand, rising competition from lab-grown stones and elevated inventories across the supply chain.
The shift is also visible among smaller exploration companies. Botswana Diamonds recently rebranded as Botswana Minerals, signalling its own strategic focus on copper exploration rather than diamonds.
Together, these moves underscore a growing consensus across the sector: the era of diamond-centric mining models is giving way to broader resource portfolios anchored in energy-transition metals.
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