Angara has rolled out silver metal customisation across eligible jewellery designs on its India website, expanding consumer choice beyond its existing gold offerings. Introduced in January 2026, the update allows customers to select silver as a metal option across qualifying designs within Angara’s gemstone jewellery range.

Previously available in 9K, 14K and 18K gold, the portfolio now includes silver to offer a broader spectrum of pricing and styling options. The company said the move responds to shifting consumer preferences amid volatility in precious metal prices, with buyers increasingly seeking versatility and value in fine jewellery purchases.

According to Angara, silver is emerging as a key entry point into fine jewellery, particularly for everyday wear and gifting among Gen Z and millennial consumers. The brand noted that all silver jewellery is BIS hallmarked and comes with free 15-day returns and a lifetime exchange policy, underscoring its focus on trust and transparency.

The silver range is available for both men and women and spans rings, bracelets, necklaces and earrings. All products are sold exclusively through Angara India’s online platform, with delivery available nationwide.

Angara said the expanded metal selection enables customers to prioritise design, usage and personal style, while allowing the brand to cater to a wider set of fine jewellery occasions in the Indian market.