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Amazon’s Prime Day sets a new milestone with an impressive $24.1 billion in sale

Amazon’s annual Prime Day has once again surpassed expectations, setting a new milestone with an impressive $24.1 billion in sales.

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Running from July 8 to 11, this year’s event stretched over four days—double the duration of 2024’s two-day sale—likely fueling the surge in revenue. According to data released by Adobe, online sales in the US during this period rose by an extraordinary 30% year on year and more than doubled the online revenue achieved during last year’s Black Friday, which stood at $10.8 billion.

The extended sale did more than just boost general shopping—it had a pronounced effect on seasonal demand, particularly for back-to-school items. This category witnessed an astounding 175% increase, as families seized the opportunity to stock up ahead of the upcoming academic year.

A notable trend during this Prime Day was the shift in consumer preferences toward higher-priced products. Shoppers, enticed by strong discounts, opted to “trade up” across multiple categories. The share of the most expensive appliances sold grew by 36%, furniture by 28%, and apparel—including jewelry and accessories—by 11%. Across all categories tracked by Adobe, the proportion of premium goods purchased increased by 20%, highlighting consumers’ willingness to invest in higher-ticket items when incentivized by substantial savings.

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International News

Precious Metals zoom ato record high ahead of FOMC meet AUGMONT BULLION REPORT

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  • Around $3728 (~Rs 110,300) for gold futures and $43.23 (~Rs 129,7000) for silver, both markets were trading close to a record high ahead of the US FED’s two-day policy meeting that begins today.
  • The Fed is expected to cut interest rates by 25 basis points on Wednesday, the first since December, and markets are almost certain that the easing cycle will continue into the following year. Recap: Despite the president’s dismissal, the federal appeals court permits Lisa Cook to remain as a Fed gov and take part in the FOMC meeting beginning tomorrow.
  • For clues about the direction of future policy, all eyes will be on the Fed’s quarterly Summary of Economic Projections, which includes the much-awaited dot plot, and Chair Jerome Powell’s press conference. Regarding the data, reports on industrial production and retail sales that are anticipated later today will be closely examined to gain more understanding of how strong the economy is.

Technical Triggers 

  • Gold Dec Futures has given a breakout above $3700 (~Rs 110,000), the next target would be $3800 (~Rs 113,500). If prices top out and fall below $3650 (~Rs 108,500), then only we could see further profit booking.
  • Silver Nov Future prices have given a breakout above its consolidation range of $41 (~Rs 123,000) and $42 (~Rs 126,000) for the past few days and achieved the target of $43. This rally has more room for upside towards $45 (~Rs 140,000)

Support and Resistance

CommodityMarketSupport LevelResistance Level
GoldInternational$3650/oz$3800/oz
Indian₹108,500/10 gm₹113,500/10 gm
SilverInternational$42.5/oz$45/oz
Indian₹127,000/kg₹140,000/kg

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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