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Amazon’s Prime Day sets a new milestone with an impressive $24.1 billion in sale

Amazon’s annual Prime Day has once again surpassed expectations, setting a new milestone with an impressive $24.1 billion in sales.

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Running from July 8 to 11, this year’s event stretched over four days—double the duration of 2024’s two-day sale—likely fueling the surge in revenue. According to data released by Adobe, online sales in the US during this period rose by an extraordinary 30% year on year and more than doubled the online revenue achieved during last year’s Black Friday, which stood at $10.8 billion.

The extended sale did more than just boost general shopping—it had a pronounced effect on seasonal demand, particularly for back-to-school items. This category witnessed an astounding 175% increase, as families seized the opportunity to stock up ahead of the upcoming academic year.

A notable trend during this Prime Day was the shift in consumer preferences toward higher-priced products. Shoppers, enticed by strong discounts, opted to “trade up” across multiple categories. The share of the most expensive appliances sold grew by 36%, furniture by 28%, and apparel—including jewelry and accessories—by 11%. Across all categories tracked by Adobe, the proportion of premium goods purchased increased by 20%, highlighting consumers’ willingness to invest in higher-ticket items when incentivized by substantial savings.

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International News

Precious Metals Surge On Ceasefire Optimism AUGMONT BULLION REPORT

Geopolitical Optimism and Macro Shifts Drive Bullish Momentum

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Safe-Haven Dynamics – Gold is expected to gain 1% and Silver 4% this week, marking a fourth straight weekly increase. This rise is driven by improving prospects of a permanent US-Iran ceasefire, which has reduced inflation concerns and lowered expectations of further central bank rate hikes.

  • Geopolitical Developments– President Trump stated that Iran has agreed to key conditions: abandoning its nuclear weapons program, providing “free oil,” and keeping the Strait of Hormuz open. However, Iranian officials have not yet confirmed these terms. Separately, Israel’s cabinet convened on Wednesday to evaluate a potential ceasefire in Lebanon, over six weeks into its ongoing conflict with Iran-backed Hezbollah.
  • Macro-economic Signals – Oil prices have dropped sharply on optimism surrounding a possible Iran deal, easing inflationary pressure, and reducing rate hike expectations. US traders currently assign a 29% probability to a 25-basis-point rate cut this year – a significant downward revision from earlier forecasts of two cuts before the conflict began.

Technical Triggers

  • If Gold sustains above $4,850 (~ Rs. 1,55,000), the next upside resistance would be $5,000 (~ Rs. 1,60,000).
  • As suggested earlier, Silver has given a breakout above $76.50 (~ Rs. 2,44,000), the next resistance would be $82 (~ Rs. 2,57,000) and $87 (~ Rs. 2,65,000) on continued strength.

Support and Resistance

International Gold Support Level
International Gold Resistance Level
Domestic Gold Support Level
Domestic Gold Resistance Level
: $4600/oz
: $5000/oz 
: Rs 153,000/10 gm
: Rs 160,000/10 gm
International Silver Support Level
International Silver Resistance Level 
Domestic Silver Support Level
Domestic Silver Resistance Level
: $70/oz
: $82/oz  
: Rs 225,000/kg
: Rs 257,000/kg
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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