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Amazon’s Prime Day sets a new milestone with an impressive $24.1 billion in sale

Amazon’s annual Prime Day has once again surpassed expectations, setting a new milestone with an impressive $24.1 billion in sales.

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Running from July 8 to 11, this year’s event stretched over four days—double the duration of 2024’s two-day sale—likely fueling the surge in revenue. According to data released by Adobe, online sales in the US during this period rose by an extraordinary 30% year on year and more than doubled the online revenue achieved during last year’s Black Friday, which stood at $10.8 billion.

The extended sale did more than just boost general shopping—it had a pronounced effect on seasonal demand, particularly for back-to-school items. This category witnessed an astounding 175% increase, as families seized the opportunity to stock up ahead of the upcoming academic year.

A notable trend during this Prime Day was the shift in consumer preferences toward higher-priced products. Shoppers, enticed by strong discounts, opted to “trade up” across multiple categories. The share of the most expensive appliances sold grew by 36%, furniture by 28%, and apparel—including jewelry and accessories—by 11%. Across all categories tracked by Adobe, the proportion of premium goods purchased increased by 20%, highlighting consumers’ willingness to invest in higher-ticket items when incentivized by substantial savings.

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International News

Significant Upside Trajectory In The Metals Sector

Precious Metals Surge on Geopolitical Optimism as Gold and Silver Rally, While Crude Oil Faces Downward Pressure Amid Ongoing US–Iran Developments

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Gold rates and silver rates in India will be driven by global trends, as the Indian market is closed. Trading in commodities, including gold and silver, will be closed for half a day on April 14 at MCX.

We are seeing a significant upside trajectory in the metals sector, driven by recent geopolitical synergies:

  • Gold Asset Class: Spot prices have achieved a value-add recovery, scaling past the $4,760/oz threshold.
  • Silver Asset Class: Currently experiencing a high-growth phase, surging approximately 2% to reach a target density near $77/oz.
  • Market Bandwidth: While the MCX interface is currently undergoing a scheduled half-day service window on April 14,
  • Energy Sector Headwinds

Conversely, the energy vertical is facing downward scalability issues:

  • Crude Oil Index: Both US WTI and Brent Crude are failing to gain leverage, currently underperforming by 2% and hovering around the $98/bbl mark.

Geopolitical Synergy & Risk Mitigation

The recent bullish momentum in precious metals is a direct byproduct of strategic bilateral engagement between the US and Iran. Key stakeholders are currently deep-diving into negotiations to extend the current truce framework.

  • US Perspective: President Trump has acknowledged a proactive outreach from Tehran following the implementation of a naval blockade.
  • Iranian Alignment: President Pezeshkian has signaled readiness to move the needle on peace discussions, provided all deliverables remain within the compliance framework of international regulations.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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