National News
A Milestone achieved By GJEPC with the Inauguration of the Hand Carriage facilitation centre at Mumbai Airport!
The Gem & Jewellery Export Promotion Council (GJEPC), in collaboration with Mumbai Customs, formally inaugurated the Jewellery Hand Carriage Facilitation Centre at Chhatrapati Shivaji Maharaj International Airport (CSMIA), Terminal 2.
The state-of-the-art centre is now fully operational and offers round-the-clock export facilitation for hand-carried consignments, marking a significant milestone for the Indian gem and jewellery industry.
The inauguration ceremony was graced by several senior dignitaries and key stakeholders. Surjit Bhujbal, Member (Customs), CBIC, led the official opening in the esteemed presence of Prachi Saroop, Principal Chief Commissioner of Customs (Mumbai Zone), Alok Jha, Principal Commissioner, Dnyaneshwar Patil, Development Commissioner, SEEPZ, and several senior customs officials.
From the trade side, the GJEPC leadership team participated in full strength, including Kirit Bhansali, Chairman, Shaunak Parikh, Vice Chairman, Khushboo Ranawat, Regional Chairman (West), Ajesh Mehta, Convener, Diamond Panel, Sabyasachi Ray, Executive Director, Mehul Shah, Vice President, Bharat Diamond Bourse (BDB), and other prominent industry representatives.
The newly inaugurated centre is expected to greatly enhance the ease of doing business for exporters by simplifying and expediting the process of hand-carrying jewellery for international trade, exhibitions, and client meetings. Operating 24×7, it provides seamless customs clearance support and infrastructure for exporters, significantly reducing turnaround time and enhancing compliance through a dedicated facility.
The Hand Carriage Facilitation Centre is strategically located at Terminal 2 of Mumbai’s international airport—a key hub for international trade and travel—and is poised to handle significant volumes of high-value consignments with efficiency, security, and professionalism.
This development aligns with GJEPC’s ongoing efforts to create robust export infrastructure, reduce procedural barriers, and support India’s growth as a global hub for gems and jewellery.
National News
Kalyan Jewellers Celebrates ‘Bangaliana’ with Soulful Poila Boishakh Campaign
Celebrating Bengal’s Heritage, The Campaign Blends Nostalgia, Tradition, and Craftsmanship Through Storytelling and Timeless Jewellery
Kalyan Jewellers, one of India’s most trusted jewellery brands, has unveiled a new digital campaign to mark Poila Boishakh, the Bengali New Year. Featuring actress Ritabhari Chakraborty, the film is a heartfelt ode to Bengal’s cultural identity, bringing together nostalgia, craftsmanship and the enduring legacy of traditions passed down through generations.
At the heart of the film is a tender interaction between Ritabhari and a young boy, centred around the iconic ‘Talpatar Sepai,’ a traditional palm-leaf toy that reflects Bengal’s artistic roots. As the moment unfolds, the toy becomes a subtle symbol of the region’s craftsmanship and cultural memory, drawing a connection between childhood nostalgia and the finesse of handcrafted gold jewellery. The narrative then moves to a poignant moment where an elder presents a gold necklace, capturing the emotional value of jewellery in Bengali households, where each piece is not just worn, but cherished as a symbol of love, tradition and continuity. It reflects how jewellery often carries personal histories, passed down through generations as an enduring link between the past and the present.
Built around the theme “Oitijhyer Choway Notuner Boron” (welcoming the new with a touch of tradition), the campaign reinforces Kalyan Jewellers’ positioning at the intersection of cultural legacy and contemporary relevance. The brand also showcases a curated range of traditional designs inspired by Bengal’s intricate craftsmanship and grand aesthetic sensibilities.
Reinforcing its commitment to trust and transparency, Kalyan Jewellers continues to offer its signature 4-Level Assurance Certificate, ensuring purity certification, lifetime maintenance, transparent product details, and secure buy-back policies. This initiative provides customers with complete confidence during the auspicious gold-buying season.
With this campaign, Kalyan Jewellers invites consumers to celebrate the spirit of Poila Boishakh by embracing jewellery not just as adornment, but as a living expression of heritage and storytelling.
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