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Ajio Luxe Wkend 2025 

Luxury.. Opulence..Unlimited

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The 5th edition of Ajio Luxe Wkend (ALW) held from January 10th to 12th, 2025, at Jio World Garden, BKC, Mumbai, was where bling was buzzing, opulence was overwhelming and a blitz of glam-n- glitz hit you right between the eyes. Ajio Luxe Wkend is a premier luxury event in India that brings together the best of fashion, beauty, and lifestyle.

The opening night, themed “The Gilded Hour,” featured a stunning jewellery showcase by TYAANI JEWELLERY by Karan Johar, with Sidharth Malhotra as the showstopper. Special ramp walks by Farah Khan and Karan Johar, showcasing his brand’s designs, added extra glamour to the event.

Curated by celebrity stylist Anaita Shroff Adajania, the showcase spotlighted TYAANI’s modern interpretations of traditional uncut diamond jewellery. Karan Johar wore a long gold necklace paired with emerald brooches, while Sidharth Malhotra dazzled in TYAANI’s iconic diamond necklace. Other celebrities, including Farah Khan, Sumukhi Suresh, Diana Penty, and Bollywood stars like Maheep Kapoor, Seema Sajdeh, and Shalini Passi, also graced the event in TYAANI jewellery. Sini Shetty, the face of TYAANI, was also present.

he event featured the unveiling of the HSBC Privé Lounge, designed by Gauri Khan, and Sussanne Khan’s exclusive collection with Pure Facets. The Ajio Luxe Pavilion offered immersive brand experiences, while the House of Chivas, designed by Kunal Rawal, showcased sophisticated maximalism. With a star-studded guest list and captivating exhibits, Ajio Luxe Wkend 2025 set the stage for an unforgettable luxury experience.

Another standout showcase was Sussanne Khan’s collection in collaboration with her brand Pure Facets, showcasing jewellery that reflected her refined design sensibilities and a perfect balance of elegance and modernity.

At the prestigious Ajio Luxe Wkend 2025, the finest in luxury jewellery was on full display, with exclusive collections that exuded elegance and sophistication. Renowned brands such as Shiv Narayan, Anmol Jewellers, Jagdish Jewellers, Tara Fine Jewels, Dia Jewels, Tallin, Emerald Jewels, Renu Oberoi showcased their exemplary craftsmanship, offering an immersive experience in timeless luxury. Each collection was a testament to the designers’ commitment to blending traditional artistry with modern innovation, capturing the essence of opulence and individuality.

Renowned architect and designer Gauri Khan mesmerized guests with her stunning architectural display, adding a layer of sophisticated elegance to the weekend’s luxury offerings. 

From Jagdish Jewellers’ classic designs featuring rare gemstones to Anmol Jewellers exquisite jewellery creations, the event captivated guests with an array of opulent pieces. Dia Jewels presented a stunning collection of statement pieces, while Tallin (Jaipur) and Emerald Jewels wowed with their bold, contemporary designs that pushed the boundaries of luxury. Bag Bijoux brought a fresh twist to luxury with their unique bag brooches.

Ajio Luxe Wkend provided a unique and luxurious experience – immersing the guests in an ocean of fashion, beauty, and lifestyle. 

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JB Insights

Gold Loans Fuel MSME Expansion

Industry Seminar Focuses On E-Commerce Growth, Logistics Solutions and Global Shipping Opportunities For The Gem and Jewellery Sector

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Across India, gold loans are rapidly shifting from purely personal-finance products into a go-to source of working capital and business-expansion funding for MSMEs, with non-bank lenders such as Muthoot Finance playing a central role in this transition. Record-high gold prices and easier documentation, combined with short-term tenures and relatively quick disbursal, are making gold-loan collateral attractive for small manufacturers, traders, and services-sector entrepreneurs who struggle to access traditional bank credit.

Gold loans have become a key contributor to India’s consumption-loan growth, with originations surging amid slowing personal-loan and credit-card growth and elevated gold prices improving collateral coverage.

Rating agencies and brokers note that high gold prices not only allow larger loans against the same jewellery but also help maintain asset quality, as borrowers are more incentivised to repay rather than forfeit precious metal.

Why MSMEs are turning to gold loans

  • Many MSME borrowers use family-held gold as collateral to finance working-capital gaps, inventory purchases, machinery upgrades, or local-market expansion, especially where cash-flow cycles are irregular or credit history is thin.
  • Gold loans typically offer lower interest and faster processing than unsecured personal loans or credit cards, and the presence of a tangible asset (gold) makes lenders more comfortable with shorter-tenor, higher-ticket loans.

Role of organised lenders like Muthoot Finance

  • Muthoot Finance and other large NBFCs explicitly position gold loans as flexible, short-term credit for “business-related” needs, including trade, small-scale manufacturing, and micro-retail, and have reported that a significant share of new disbursements go to self-employed professionals and small business-owners.
  • Digital-first interfaces, branch-network expansion into semi-urban and Tier-2/3 towns, and features such as missed-call status checks and mobile-based payment reminders help MSME-type borrowers manage repayments without frequent visits to branches.

Regulatory and risk-management angle

  • Regulators and rating agencies note that channeling gold-loan funds toward productive MSME activity can improve asset quality, as business cash flows often support repayment better than purely consumption-driven loans.
  • At the same time, tighter supervision on re-pledging and stricter documentation—from April 2026 onward—are pushing MSME borrowers toward organised players, reducing reliance on informal pawn-shop-style lending and improving transparency in SME-oriented gold-loan portfolios.

Market-level impact

  • With the organised gold-loan market expected to breach ₹15 lakh crore by March 2026, MSME-oriented lending is emerging as one of the key growth segments, particularly for NBFCs that combine branch-level trust with digital ease.
  • This trend is encouraging gold-loan houses to design quasi-MSME packages—such as higher ticket-sizes, flexible moratoriums around festival seasons, and payment-tracking tools—while keeping the underlying product clearly tagged as a secured gold-loan.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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