JB Insights

Ajio Luxe Wkend 2025

Luxury.. Opulence..Unlimited

Published

1 year ago

January 13, 2025

The 5th edition of Ajio Luxe Wkend (ALW) held from January 10th to 12th, 2025, at Jio World Garden, BKC, Mumbai, was where bling was buzzing, opulence was overwhelming and a blitz of glam-n- glitz hit you right between the eyes. Ajio Luxe Wkend is a premier luxury event in India that brings together the best of fashion, beauty, and lifestyle.

The opening night, themed “The Gilded Hour,” featured a stunning jewellery showcase by TYAANI JEWELLERY by Karan Johar, with Sidharth Malhotra as the showstopper. Special ramp walks by Farah Khan and Karan Johar, showcasing his brand’s designs, added extra glamour to the event.

Curated by celebrity stylist Anaita Shroff Adajania, the showcase spotlighted TYAANI’s modern interpretations of traditional uncut diamond jewellery. Karan Johar wore a long gold necklace paired with emerald brooches, while Sidharth Malhotra dazzled in TYAANI’s iconic diamond necklace. Other celebrities, including Farah Khan, Sumukhi Suresh, Diana Penty, and Bollywood stars like Maheep Kapoor, Seema Sajdeh, and Shalini Passi, also graced the event in TYAANI jewellery. Sini Shetty, the face of TYAANI, was also present.

he event featured the unveiling of the HSBC Privé Lounge, designed by Gauri Khan, and Sussanne Khan’s exclusive collection with Pure Facets. The Ajio Luxe Pavilion offered immersive brand experiences, while the House of Chivas, designed by Kunal Rawal, showcased sophisticated maximalism. With a star-studded guest list and captivating exhibits, Ajio Luxe Wkend 2025 set the stage for an unforgettable luxury experience.

Another standout showcase was Sussanne Khan’s collection in collaboration with her brand Pure Facets, showcasing jewellery that reflected her refined design sensibilities and a perfect balance of elegance and modernity.

At the prestigious Ajio Luxe Wkend 2025, the finest in luxury jewellery was on full display, with exclusive collections that exuded elegance and sophistication. Renowned brands such as Shiv Narayan, Anmol Jewellers, Jagdish Jewellers, Tara Fine Jewels, Dia Jewels, Tallin, Emerald Jewels, Renu Oberoi showcased their exemplary craftsmanship, offering an immersive experience in timeless luxury. Each collection was a testament to the designers’ commitment to blending traditional artistry with modern innovation, capturing the essence of opulence and individuality.

Renowned architect and designer Gauri Khan mesmerized guests with her stunning architectural display, adding a layer of sophisticated elegance to the weekend’s luxury offerings.

From Jagdish Jewellers’ classic designs featuring rare gemstones to Anmol Jewellers exquisite jewellery creations, the event captivated guests with an array of opulent pieces. Dia Jewels presented a stunning collection of statement pieces, while Tallin (Jaipur) and Emerald Jewels wowed with their bold, contemporary designs that pushed the boundaries of luxury. Bag Bijoux brought a fresh twist to luxury with their unique bag brooches.

Ajio Luxe Wkend provided a unique and luxurious experience – immersing the guests in an ocean of fashion, beauty, and lifestyle.

Related Topics:2025 ajioluxewkend jbinsights ourbuzz showbuzz

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India’s ₹361 Lakh Crore Gold Reserve Lies Idle; PM Modi Calls For Recycling To Cut Imports

With An Estimated 32,000 Tonnes Of Gold Sitting Unused In Homes and Temples, The Government Sees A Massive Opportunity To Reduce Imports, Strengthen The Economy, and Build A More Sustainable Gold Ecosystem.

Published

3 days ago

June 3, 2026

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India is sitting on one of the world’s largest untapped gold reserves, with 30,000–32,000 tonnes of gold held by households and temple trusts across the country. Valued at nearly $3.8 trillion (around Rs. 361 lakh crore), much of this gold remains locked away in cupboards, lockers, and vaults, generating little economic value.

Highlighting the importance of this dormant asset, Prime Minister Narendra Modi recently encouraged citizens to consider recycling idle gold rather than relying solely on newly imported supplies. The initiative aims to bring existing gold back into circulation and make better use of resources already available within the country.

The appeal comes at a time when India continues to depend heavily on imported gold to meet domestic demand. During 2025-26, the country spent approximately $72.4 billion (Rs. 6.88 lakh crore) on gold imports, making the precious metal one of the largest contributors to the import bill.

According to experts, increasing gold recycling could deliver significant economic benefits. Every gram of recycled gold reduces the need for an equivalent amount of imports, helping ease pressure on foreign exchange reserves while also supporting efforts to narrow the country’s current account deficit.

Even a small shift could have a substantial impact. Industry estimates suggest that if just 1% of the gold held by households and temples is recycled each year, India’s gold imports could decline by approximately 25% to 30%.

The vast stockpile of idle gold is rooted in India’s longstanding cultural and financial relationship with the metal. For generations, gold has served as a store of wealth, a safeguard during emergencies, and a symbol of family security and prosperity. As a result, many families continue to hold jewellery that is rarely used but seldom sold.

Viewed from a broader perspective, the government sees this dormant gold stock as a valuable domestic resource. Bringing a greater share of it into the formal economy could help reduce dependence on imports, enhance economic stability, and create a more sustainable gold supply chain for the future.