JB Insights
IIJS SIGNATURE 2025
Reflecting strong demand and creativity


IIJS Signature 2025 has set the tone for the year with promising trends in diamond and gold jewellery. From budget-friendly pieces to innovative designs, the event has underscored the industry’s resilience and adaptability to changing consumer preferences. IIJS Signature kicked off with a strong opening, showcasing an impressive demand for diamond and bridal studded gold jewellery. The appetite for unique, high-value pieces remained robust. IIJS Signature 2025 was a successful event that further solidified India’s prominence in the global jewelry market. The show featured 3,400 stalls and over 1,700 exhibitors, along with international buyers from some 60 countries.
IIJS Signature 2025 was the ideal meeting place, where Visitors experienced innovation, the new brands and multiple ranges of jewellery designed and launched during the show, apart from the traditional ones. IIJS Signature 2025 was where the trends were created and showcased. IIJS Signature 2025 indicates trends for the upcoming year. Classic Victorian pieces, statement necklaces—especially chokers—and layered looks seem to be grabbing attention. Stylish statement jewellery is in, with either large gems taking the spotlight or entire pieces featuring clean geometric or organic motifs.
IIJS SIGNATURE 2025 was inaugurated by Mangal Prabhat Lodha, Hon’ble Minister of Skill, Employment, Entrepreneurship and Innovation -Govt of Maharashtra at JWCC, Mumbai along with Guests of Honour Uesh Pandey, Thai Trade Representative, Thailand, and Saurabh Gadgil, Chairman & Managing Director, PNG Jewellers. IIJS SIGNATURE 2025 was inaugurated at Bombay Exhibition Centre (BEC), Mumbai by Chief Guest Amruta Fadnavis, Banker, Singer & Social Worker along with Guests of Honour R.Arulanandan Director, Dept. of Commerce, MoC&I, Suvankar Sen Executive Director Senco Gold & Diamonds*, Deependra Singh Khushwaha, IAS, Development Commissioner(Industries) Govt of Maharashtra.

Iconic women achievers were bestowed the the Hall of Fame Gems of Prestige awards
At IIJS Celebration Night 6 iconic women were awarded the Hall of Fame Gems of Prestige to mark their outstanding contribution to the gems and jewellery sector. Known for their creative brilliance, business acumen and exemplary leadership qualities these women have carved their paths of success worthy of recognition.






Leading corporate retailers with listed IPOs were honoured with the Hall of Fame Gems of Prestige Award
At IIJS Celebration Night at Jio World Convention Centre, the companies with listed IPOs were honoured with the Hall of Fame Gems of Prestige Awards in an attempt to recognise their outstanding performance in bolstering the growth of gem and jewellery industry.





JewelBuzz had the honour and pleasure to present Amrutaji Fadnavis with a copy of the JewelBuzz IIJS Signature 2025 special edition

Emerald launches an array of exquisite jewellery collections at IIJS Signature 2025

Emerald Jewel Industry launched an array of exclusive jewellery collections at IIJS Signature 2025.The timeless pieces are crafted for every occasion.
The exquisite and elegant spectrum of collections comprised Tintora, Minique, Fiora, Fusora, Rangmala, Fascetta, Micro Stone, Heart, and Kalaakriti collections, each offering a unique blend of craftsmanship and modern design. Experience the luxury of the Diamond Open Close, Modern Chain Mix, CNC Bangles, Chains by Hollow, and Mangalsutra collections.

K Srinivasan, CMD- Emerald Group speaking at the launch of jewellery collections at IIJS SIGNATURE 2025 said “We are proud and delighted to have completed 40 years.Emerald has seen continuous growth – and for this I thank my dealers, customers and media.
As we move forward, we are determined to continue with our innovation in design, focus on quality, all driven by new ideas, new techniques.We are aggressively promoting our diamond jewellery. We are focused on better service, quick delivery. Delivery & Design is our mantra.This will ensure a satisfied clientele and continued growth.”
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Ansaa Jewellers launches of “Saptakrti Collection – Seven Colour Forms” at IIJS SIGNATURE 2025
Ansaa Jewellers Private Limited unveiled their latest masterpiece, “Saptakrti Collection – Seven Colour Forms” at the prestigious IIJS SIGNATURE 2025 . Saptakriti by Ansaa Jewellers is inspired by 7 colors of the rainbow meet Navratan’s charm and Kundan’s artistry. Inspired by nature, crafted for elegance.
Immerse yourself in a world of exquisite craftsmanship and timeless elegance as we showcase a collection that redefines the art of jewelry. Saptakrti is a celebration of creativity, a fusion of tradition and contemporary design, and a testament to our unwavering commitment to excellence.

GSI collaborates with GJEPC, launches exclusive lab at Bharat Ratnam – Mega CFC, Mumbai
The Indian gem and jewellery industry is raring to reach a market cap of US $100 billion by 2025. Organising the industry across all hierarchies to attain this objective, every stakeholder is rooting for mandatory certification of not only gemstones but also jewellery. Adding merit to this development, Gemological Science International (GSI) has collaborated with Bharat Ratnam – Mega CFC to set up the sole lab facility for comprehensive jewellery and gemstone certification.
To celebrate this visionary partnership, Bharat Ratnam and GSI jointly organised a soft launch at IIJS Signature 2025. Dignitaries present at the event included Colin Shah – Working Group Member of Bharat Ratnam Mega CFC; Ramit Kapur, Managing Director, GSI India; and Ravi Menon, CEO, Bharat Ratnam Mega CFC.
Bharat Ratnam – Mega CFC bridges gaps in India’s jewellery industry by providing cutting-edge Technology, Techniques, and Training. Serving MSMEs, students, brands, and designers, it offers global-standard resources to enhance competitiveness.

JB Insights
From Customer Intelligence To Autonomous Growth Intelligence: Deepansh Bhargava Senior Vice President & Head Marketing at VBJ
From Customer Intelligence To AI-powered Growth Decisions, The Next-Gen CDP Is Built To Create Measurable Incremental Value.
For the last 6 years, Customer Data Platforms have transformed how brands understand their customers. They have brought fragmented data together, created unified customer profiles, enabled segmentation and made personalisation more intelligent. But the next evolution of CDPs will not be defined by how much customer data they can organise. It will be defined by how intelligently AI can convert that data into consumer value and incremental business outcomes.
The shift is from Customer Intelligence to Growth Intelligence.
Businesses today know more about their existing customers than ever before their purchase history, frequency, preferences, lifetime value and likelihood of buying again. Yet the larger opportunity lies in moving beyond what customers did to understanding what they need next, where their behaviour is changing and where the next phase of growth will come from. This also requires a sharper focus on incrementality.

Revenue, ROAS, conversions and engagement tell us what happened. But they do not always tell us how much of that outcome was created because of an intervention and how much would have happened anyway.
That difference is the Delta. AI can help take CDPs beyond systems of customer intelligence and turn them into systems of consumer and commercial decision intelligence. Instead of simply identifying customers with a high propensity to purchase, an intelligent growth system could identify intent, unmet needs and moments that matter then evaluate opportunities across acquisition, retention, frequency, basket size, category penetration, pricing, media, events and geography to identify where the highest incremental growth opportunity lies.
Growth intelligence should also help businesses identify where growth is likely to disappear. Early signals from customer behaviour, categories, geographies or spending patterns could reveal risks long before they become visible in the P&L. AI could identify the source of the risk, estimate its potential commercial impact and recommend interventions to change the trajectory. This is where the future becomes particularly interesting.
AI should not just predict customers. It should increasingly help predict the business.
The next generation of AI agents could continuously monitor customer behaviour, sales, categories, inventory, geographies, media and store performance. They could identify anomalies, form hypotheses, estimate commercial impact, recommend interventions, test them and measure the incremental outcome.
The role of the marketer would evolve from simply managing campaigns to managing the intelligence, strategy and guardrails around a more autonomous growth system.
This evolution can be built around three principles: Anticipate, Act and Account.
1. Anticipate where consumer needs and growth will emerge and where they may disappear.
2. Act by identifying and eventually executing the most relevant intervention for the consumer and the business.
3. Account for whether that intervention genuinely created incremental value.

The CDP of the future, therefore, should move beyond being a platform that simply manages customer data. It should become a Growth Decision Platform one that helps businesses understand consumers better, identify opportunities, detect risks, recommend actions, measure incrementality and continuously learn from every intervention. The ultimate measure of such a platform should not be the volume of data it manages.
It should be much simpler:
Show me the Delta you create.
Because ultimately, consumer centricity is not the opposite of growth. It is where sustainable growth begins.
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