GlamBuzz
Aishwarya Rajesh unveils Fedha By Challani outlet at OMR – Thoraipakkam, Chennai
Aishwarya Rajesh inaugurates Fedha by Challani’s new silver jewellery showroom at OMR–Thoraipakkam, Chennai.
Actress Aishwarya Rajesh unveiled Fedha By Challani showroom at OMR – Thoraipakkam, (Opp: AKDR Golf Village), Chennai. Representing Challani Group of Companies were Jayantilal Challani, Chairman and Goutham Challani, Director.
Fedha by Challani offers 925 Silver Jewellery. It is where fine craftsmanship meets tradition and modern sophistication. At Fedha By Challani unlock the enchantment of a lifetime and embrace the allure of finest silver jewellery. The lavish edition of jewellery includes exquisite collections of nonchalance necklaces, jaw dropping jhumkas, chokers, rings, ear rings, bracelets, bangles, men’s collection and more. Each silver creation is meticulously crafted with flawless artistry, making every piece truly special.
With a lustrous and modern shine, designer silver jewelry is quickly becoming the top choice for new-age fashion. From delicate rings to statement necklaces, it’s the perfect way to add a touch of effortless style to any outfit.Why the buzz? It’s chic, versatile, and, most importantly, budget-friendly. You can find a huge variety of stunning pieces without breaking the bank. Plus, silver is gentle on the skin, making it a comfortable and safe choice for everyday wear.
Whether you’re treating yourself or searching for the perfect gift, a piece of silver jewellery is a timeless treasure. It’s the perfect way to make any occasion—from a special anniversary to a simple “just because” moment—feel truly momentous. Fedha by Challani offers exquisite silver jewellery for every occasion!
Jos Alukkas, a trusted name in quality, innovation, and trendy jewellery in India, has unveiled its latest brand campaign, My Best Friend’s Wedding, featuring Dulquer Salmaan, Keerthy Suresh and Suhasini Maniratnam. The campaign reflects how weddings are being experienced today, with greater clarity of choice and a collective approach to marking the occasion.
For over six decades, Jos Alukkas has been closely associated with weddings across regions and generations. While the form and context of these celebrations have evolved over time, the significance of coming together to mark a commitment has remained unchanged. My Best Friend’s Wedding draws from this continuity, presenting a story that is settled and confident.
The film centres on a wedding that unfolds. Dulquer Salmaan brings a contemporary presence that feels assured, Keerthy Suresh adds familiarity drawn from today’s wedding narratives, while Suhasini Maniratnam lends depth shaped by lived experience. Together, they give the story a sense of balance and quiet conviction. Jewellery appears as it always has at such moments, present without announcement, becoming part of how the occasion takes form.
Speaking about the film, Varghese Alukkas, Managing Director, Jos Alukkas, said, “Weddings have always marked moments when people choose companionship and commitment. Over the years, we have seen how those choices are made with greater clarity and confidence. This campaign reflects a belief that celebration follows intention, and jewellery remains part of that moment, quietly and meaningfully.”
Paul Alukkas, Managing Director, Jos Alukkas, said, “Design today is shaped by how people want to live with their jewellery, not only how it appears on a given day. This story reflects that shift, where jewellery belongs to the occasion without drawing attention to itself.”
John Alukkas, Managing Director, Jos Alukkas, said, “Weddings are occasions where people come together to celebrate a commitment. This film reflects that collective spirit, where the moment feels complete because it is shared and supported by everyone present.”
With My Best Friend’s Wedding, Jos Alukkas continues its long-standing approach of reflecting real celebrations as they are lived today, reaffirming its place in moments that are chosen, shared and remembered.
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