GlamBuzz
Aishwarya Rajesh Inaugurates Jos Alukkas New Showroom in Anantapur
Actress Aishwarya Rajesh inaugurates the store; special discounts and freebies available until April 17
Jos Alukkas has officially opened its brand-new showroom in Anantapur, marking another milestone in its expansion across South India. The grand inauguration ceremony was graced by popular actress Aishwarya Rajesh, with Paul J. Alukkas, Managing Director of Jos Alukkas, also in attendance.
To celebrate the launch, the jewellery brand is rolling out a host of exclusive inaugural offers for a limited time. Customers purchasing gold jewellery worth ₹50,000 or more will receive a free gold coin, and a discount of ₹2,000 per 8 grams of gold is being offered.
Diamond lovers can enjoy a discount of ₹15,000 per carat, along with a complimentary 500-milligram gold coin for every carat of diamonds purchased. The store is also offering a 7% discount on platinum jewellery and zero making charges on silver ornaments. Additionally, every customer will receive a free gift with their purchase.
Jos Alukkas is also providing attractive exchange benefits for those looking to upgrade their old gold to new, HUID-hallmarked designs.

Speaking at the launch, Chairman Jos Alukkas shared, “The new showroom offers a unique jewellery shopping experience, blending traditional elegance with modern designs. Exclusive inaugural offers are also available for a limited time.”
The Anantapur showroom features a stunning collection of gold, diamond, and platinum jewellery, catering to everything from everyday elegance to grand wedding celebrations.
GlamBuzz
Style Icons 2026: Diamonds, Emeralds and Statement Glamour Rule Mumbai’s Biggest Fashion Night
From Classic Diamond Elegance To Contemporary Statement Pieces, Bollywood’s Finest Turned The Red Carpet Into A Dazzling Showcase Of Fashion and Jewellery Artistry.
The Bollywood Hungama Style Icons Awards 2026, held in Mumbai on 24 June, brought together the biggest names in entertainment, with fashion and jewellery taking centre stage. While couture made headlines, it was the carefully curated jewels—ranging from classic diamonds to striking emeralds—that completed the evening’s most memorable looks.
Aditi Rao Hydari: Timeless Elegance with Indriya

The face of Indriya – Aditya Birla Jewellery embodied understated glamour, complementing her ensemble with elegant diamond and emerald-inspired pieces associated with the brand’s signature aesthetic. The partnership further reinforces Indriya’s positioning around its “Sparkle Like No Other” philosophy and celebration of exceptional brilliance.
Ananya Panday: Contemporary Minimalism

Known for her modern red-carpet choices, Ananya Panday opted for a sleek, contemporary look accentuated by minimal jewellery styling, allowing clean lines and sophisticated detailing to take precedence over maximal ornamentation. Her appearance reflected the growing preference among younger stars for refined, wearable luxury.
Sharvari Wagh: Contemporary statement jewellery

Embraced a modern, youthful glamour aesthetic with sleek styling and understated elegance, reinforcing her status as one of Bollywood’s rising fashion icons.
Pooja Hegde: Modern Indian Glamour

Pooja Hegde showcased contemporary interpretations of Indian glamour, pairing their ensembles with refined jewellery choices that highlighted craftsmanship without overwhelming their fashion statements. Their appearances reaffirmed the growing trend toward versatile, statement-led adornment.
Jewellery Trends That Defined the Evening
Beyond individual celebrity appearances, several key trends emerged from the red carpet:
- Classic diamonds remained the ultimate style staple, reinforcing their enduring appeal.
- Emerald accents and coloured gemstones continued to gain prominence among younger celebrities.
- Minimalist luxury proved as influential as maximalist glamour, with many stars opting for fewer but more impactful pieces.
- Heritage-inspired craftsmanship found contemporary expression through modern silhouettes and styling.
As Indian red carpets evolve, jewellery is increasingly becoming an extension of personal identity rather than merely an accessory. The Style Icons Awards 2026 demonstrated how celebrities are embracing pieces that combine craftsmanship, individuality and storytelling, ensuring that every diamond, gemstone and silhouette contributes to a larger narrative of modern Indian luxury.
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