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Aishwarya Rajesh Inaugurates Jos Alukkas New Showroom in Anantapur

Actress Aishwarya Rajesh inaugurates the store; special discounts and freebies available until April 17

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Jos Alukkas has officially opened its brand-new showroom in Anantapur, marking another milestone in its expansion across South India. The grand inauguration ceremony was graced by popular actress Aishwarya Rajesh, with Paul J. Alukkas, Managing Director of Jos Alukkas, also in attendance.

To celebrate the launch, the jewellery brand is rolling out a host of exclusive inaugural offers for a limited time. Customers purchasing gold jewellery worth ₹50,000 or more will receive a free gold coin, and a discount of ₹2,000 per 8 grams of gold is being offered.

Diamond lovers can enjoy a discount of ₹15,000 per carat, along with a complimentary 500-milligram gold coin for every carat of diamonds purchased. The store is also offering a 7% discount on platinum jewellery and zero making charges on silver ornaments. Additionally, every customer will receive a free gift with their purchase.

Jos Alukkas is also providing attractive exchange benefits for those looking to upgrade their old gold to new, HUID-hallmarked designs.

Speaking at the launch, Chairman Jos Alukkas shared, “The new showroom offers a unique jewellery shopping experience, blending traditional elegance with modern designs. Exclusive inaugural offers are also available for a limited time.”

The Anantapur showroom features a stunning collection of gold, diamond, and platinum jewellery, catering to everything from everyday elegance to grand wedding celebrations.

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GlamBuzz

Rihanna Rewrites the Jewellery Rulebook at Fenty Beauty’s India Debut

In Mumbai, the global icon ditches matchy sets for a bold, curated mix of Indian heritage and high-fashion statements.

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When Rihanna arrived in Mumbai for the India launch of Fenty Beauty, she didn’t just make an appearance—she staged a masterclass in modern styling.

The 38-year-old global icon moved seamlessly between two distinct looks across the day, each carrying its own mood and message. For the official launch, she leaned into a soft, feminine aesthetic with a monochrome olive-green ensemble. By night, she pivoted sharply, stepping out in a sleek black dress that dialled up the glamour and edge.

But it wasn’t just the wardrobe changes that caught attention—it was the jewellery. Rihanna skipped the traditional route of wearing a coordinated set and instead curated a layered narrative using pieces from some of India’s most storied and contemporary design houses.

Earrings by Birdhichand Ghanshyamdas:

Her earrings, by Birdhichand Ghanshyamdas, brought a sense of classic regalityrooted, timeless, and quietly commanding. Acting as the anchor, they carried the weight of heritage without overwhelming the look.

Bangles & Rings by Sabyasachi:

On her hands, the interplay continued. Bangles and rings from Sabyasachi Jewellery added a textured, expressive dimension. Studded with tourmalines and layered with intent, these pieces leaned into expressive luxurybold, unapologetic, and full of personality.

Haath Phool by Manish Malhotra High Jewellery:

Then came the twist: a haath phool by Manish Malhotra High Jewellery. Fluid and slightly theatrical, the piece blended Polki diamonds and rose cuts, introducing a couture sensibility that softened the traditional undertones while adding editorial drama.

Three distinct design languages. One cohesive story.

What Rihanna demonstrated in Mumbai goes beyond styling—it signals a shift. Jewellery is no longer about perfectly matched suites; that idea feels increasingly dated. Instead, the focus is on curation—on creating tension and harmony at the same time. Heritage meets couture. Structure meets fluidity. Maximalism finds balance.

Each piece she wore stood confidently on its own. Yet together, they spoke a single, unified language.

In breaking the “set rule,” Rihanna didn’t just experiment—she redefined. The message is clear: modern jewellery styling isn’t about coordination anymore. It’s about identity.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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