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Aishwarya Rajesh Inaugurates Jos Alukkas New Showroom in Anantapur

Actress Aishwarya Rajesh inaugurates the store; special discounts and freebies available until April 17

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Jos Alukkas has officially opened its brand-new showroom in Anantapur, marking another milestone in its expansion across South India. The grand inauguration ceremony was graced by popular actress Aishwarya Rajesh, with Paul J. Alukkas, Managing Director of Jos Alukkas, also in attendance.

To celebrate the launch, the jewellery brand is rolling out a host of exclusive inaugural offers for a limited time. Customers purchasing gold jewellery worth ₹50,000 or more will receive a free gold coin, and a discount of ₹2,000 per 8 grams of gold is being offered.

Diamond lovers can enjoy a discount of ₹15,000 per carat, along with a complimentary 500-milligram gold coin for every carat of diamonds purchased. The store is also offering a 7% discount on platinum jewellery and zero making charges on silver ornaments. Additionally, every customer will receive a free gift with their purchase.

Jos Alukkas is also providing attractive exchange benefits for those looking to upgrade their old gold to new, HUID-hallmarked designs.

Speaking at the launch, Chairman Jos Alukkas shared, “The new showroom offers a unique jewellery shopping experience, blending traditional elegance with modern designs. Exclusive inaugural offers are also available for a limited time.”

The Anantapur showroom features a stunning collection of gold, diamond, and platinum jewellery, catering to everything from everyday elegance to grand wedding celebrations.

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GlamBuzz

Supermodel Tyra Banks Wears Kalyan Jewellers To Diwali Celebration In New York

Tyra Banks embraces Indian festive fashion in Kalyan Jewellers’ creations, marking a cultural milestone for the brand’s US presence.

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Supermodel and television host Tyra Banks (@tyrabanks) made a striking desi statement at a Diwali celebration in New York, wearing jewellery from Kalyan Jewellers USA, paired with acustom-made Indian outfit by design house Maison Tai.

The jewellery, sourced from Kalyan Jewellers’ showroom in Edison, New Jersey, featured a traditional Maang Tikka, Odiyyanam, Jhumkas, Choker and Ring, bringing together elements of Indian craftsmanship and festive styling. Her outfit was also specially customised by Maison Tai for the occasion.

Known globally for her successful career as a supermodel and as the host of America’s Next Top Model, which gained popularity among Indian audiences through Star World India, this marks the first time Tyra Banks has embraced a complete desi look, making the appearance a notable fashion and cultural moment.

The occasion is particularly significant for Kalyan Jewellers as it marks the brand’s second Diwali celebration in the United States, following the opening of its showroom in Edison, New Jersey. Tyra’s appearance also reflects the growing visibility of Indian fashion, jewellery and cultural celebrations in mainstream American spaces.

As Diwali celebrations continue to bring together communities beyond the Indian diaspora, moments such as these highlight the increasing global appreciation for Indian festive traditions and style.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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