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Aishwarya Rajesh Inaugurates Jos Alukkas New Showroom in Anantapur

Actress Aishwarya Rajesh inaugurates the store; special discounts and freebies available until April 17

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Jos Alukkas has officially opened its brand-new showroom in Anantapur, marking another milestone in its expansion across South India. The grand inauguration ceremony was graced by popular actress Aishwarya Rajesh, with Paul J. Alukkas, Managing Director of Jos Alukkas, also in attendance.

To celebrate the launch, the jewellery brand is rolling out a host of exclusive inaugural offers for a limited time. Customers purchasing gold jewellery worth ₹50,000 or more will receive a free gold coin, and a discount of ₹2,000 per 8 grams of gold is being offered.

Diamond lovers can enjoy a discount of ₹15,000 per carat, along with a complimentary 500-milligram gold coin for every carat of diamonds purchased. The store is also offering a 7% discount on platinum jewellery and zero making charges on silver ornaments. Additionally, every customer will receive a free gift with their purchase.

Jos Alukkas is also providing attractive exchange benefits for those looking to upgrade their old gold to new, HUID-hallmarked designs.

Speaking at the launch, Chairman Jos Alukkas shared, “The new showroom offers a unique jewellery shopping experience, blending traditional elegance with modern designs. Exclusive inaugural offers are also available for a limited time.”

The Anantapur showroom features a stunning collection of gold, diamond, and platinum jewellery, catering to everything from everyday elegance to grand wedding celebrations.

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GlamBuzz

Kalyan Jewellers rolls out new emotion-led brand campaign across India with Celebrities

‘Celebrating the Bonds that Shape our Lives’ features Amitabh Bachchan, Janhvi Kapoor and regional ambassadors in an emotion-led narrative

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Kalyan Jewellers has unveiled a new brand campaign titled ‘Celebrating the Bonds that Shape our Lives’, featuring actors Amitabh Bachchan and Janhvi Kapoor, alongside the brand’s national and regional ambassadors.

Built around an emotional, storytelling-led narrative, the campaign positions jewellery as a symbol of relationships and shared moments rather than being limited to specific occasions. Through intimate portrayals of familial and personal bonds, the campaign seeks to resonate with consumers across generations and geographies.

Kalyan Jewellers through the initiative reinforces its long-standing focus on trust, values and emotional connections, while strengthening its appeal among diverse consumer segments. By linking jewellery to everyday relationships and life milestones, the brand aims to deepen engagement with audiences across India’s varied cultural landscape.

The multi-platform campaign will be rolled out across television, digital and regional media, underscoring Kalyan Jewellers’ strategy of combining celebrity influence with locally relevant storytelling to build emotional resonance at scale.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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