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Aishwarya Rajesh Inaugurates Jos Alukkas New Showroom in Anantapur

Actress Aishwarya Rajesh inaugurates the store; special discounts and freebies available until April 17

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Jos Alukkas has officially opened its brand-new showroom in Anantapur, marking another milestone in its expansion across South India. The grand inauguration ceremony was graced by popular actress Aishwarya Rajesh, with Paul J. Alukkas, Managing Director of Jos Alukkas, also in attendance.

To celebrate the launch, the jewellery brand is rolling out a host of exclusive inaugural offers for a limited time. Customers purchasing gold jewellery worth ₹50,000 or more will receive a free gold coin, and a discount of ₹2,000 per 8 grams of gold is being offered.

Diamond lovers can enjoy a discount of ₹15,000 per carat, along with a complimentary 500-milligram gold coin for every carat of diamonds purchased. The store is also offering a 7% discount on platinum jewellery and zero making charges on silver ornaments. Additionally, every customer will receive a free gift with their purchase.

Jos Alukkas is also providing attractive exchange benefits for those looking to upgrade their old gold to new, HUID-hallmarked designs.

Speaking at the launch, Chairman Jos Alukkas shared, “The new showroom offers a unique jewellery shopping experience, blending traditional elegance with modern designs. Exclusive inaugural offers are also available for a limited time.”

The Anantapur showroom features a stunning collection of gold, diamond, and platinum jewellery, catering to everything from everyday elegance to grand wedding celebrations.

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Gargi Of P N Gadgil and Sons Launches 2026 Monsoon Collection With Brand Ambassador Mithila Palkar

A Rain-Kissed Celebration Of Green, Cosy, Unhurried Beauty – Jewellery Made For The Season Of Petrichor and Warm Chai

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As the first showers start to fall across the country, Gargi by P N Gadgil and Sons (PNGS) unveils its Monsoon Collection 2026, a collection of contemporary silver and certified natural diamond jewellery that draws inspiration from everything the season brings with it – rain-washed greens, misty mornings, the comfort of staying in and the quiet romance of getting drenched. The campaign is led by Mithila Palkar, the actor and the brand ambassador of Gargi, who is in her second year as the face of Gargi.

A Collection from the Rain
The Monsoon Collection reinvents the moods of the season in 925 sterling silver and certified natural diamonds. Delicate raindrop silhouettes, leaf and vine motifs, and dewdrop-inspired settings thread the earring, pendant, ring, and necklace range, pieces designed to catch the light as rain catches on a windowpane. The green accents are inspired by the season’s landscape; the cool sheen of silver mirrors grey skies and glistening streets.
Each piece is designed to transition from a rainy workday to an evening chai date, lightweight, versatile and unafraid of the weather, true to Gargi’s philosophy of affordable luxury. The line of certified natural diamonds adds the right touch of sparkle for the woman who believes the monsoon deserves its own kind of dressing up.

The Campaign: Green, Cosy, Beautiful
The campaign film and visuals feature Mithila Palkar at the heart of the monsoon, immersed in the textures of the season, against a backdrop of lush greens and rain-streaked light. The campaign is not trying to escape the rains. It embraces it. The joy of a warm cup by the window, the shimmer of wet leaves, the beauty of going slow. Launched across digital platforms, social media, and in-store displays, the campaign urges women to see the monsoon not as a break in their style calendar but as its most atmospheric chapter.

Speaking on the launch, Aditya Modak, CEO and Co-Founder, Gargi by P N Gadgil and Sons said:

“Monsoon is India’s most emotional season. It slows us down, brings us home, and makes us notice beauty in the everyday. We wanted jewellery that belongs to those moments with this collection: the green of the hills, the comfort of a cosy evening, the sparkle of rain on a window. Mithila effortlessly creates that feeling. In her second year with us, she has become the embodiment of what Gargi stands for – real, graceful and modern. We are inviting every woman, through this campaign, to romance the rains in her own way.”

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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