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The Invisible Giant Behind India’s jewellery Industry Turns 30

Kama Jewelry Marks Three Decades Of Fine Jewelry Manufacturing — 1,200 Craftspeople, 260+ Clients Across Four Continents, and A 27% CAGR

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Kama Jewelry Private Limited, India’s leading fine jewelry manufacturer, today marks its 30th anniversary — a milestone defined not by celebration alone, but by a record that few Indian manufacturers can match.

Founded on 27th May 1996 by Colin Shah, a first-generation entrepreneur from a family of doctors, Kama began with a single premise: do the right thing, every time, even when no one is watching. Three decades later, that premise has produced one of India’s most quietly consequential manufacturing businesses.

Operating from SEEPZ Special Economic Zone in Mumbai, Kama runs four specialist plants — covering 18KT gold, natural diamonds, platinum, and CNC machine-made jewelry — serving clients across India, the United States, the UAE, and Europe.

THE NUMBERS

Kama’s FY26 growth represents a 30-year compound annual growth rate of 27.1% — generated entirely without external capital. Its post-pandemic CAGR of 16.8% confirms the recovery trajectory is accelerating. FY27 target represents 23% growth, with output planned at 6.75 lakh pieces and across its export and domestic divisions.

THIRD-PARTY RECOGNITION

The Gem and Jewellery Export Promotion Council (GJEPC), operating under the Ministry of Commerce, recognised Kama as the Largest Diamond Jewelry Exporter in two consecutive years — an award based on audited customs data, not self-declaration. Kama holds a BBB Stable credit rating, maintained through demonetisation, GST transition, COVID, and gold prices reaching an all-time high of Rs.1,51,366 per 10 grams.

A TIMELY MILESTONE

Kama’s anniversary arrives at a structurally significant moment for Indian jewelry manufacturing. The India-US bilateral trade framework finalised in early 2026 reduced jewelry tariffs from over 50% to 16% — creating what GJEPC estimates as a near-term export opportunity of $3 billion. India’s effective tariff rate on jewelry exports to the US now sits below China’s for the first time, making Indian manufacturers the preferred supply chain alternative for US buyers diversifying away from Chinese sourcing.

Kama, with 60+ existing US clients and three decades of verified export experience, is positioned to capture this opportunity immediately — without needing to change its product mix or infrastructure.

GOVERNANCE AND FINANCIAL DISCIPLINE

Kama is one of the few private manufacturers in India that operates with the governance infrastructure of a listed company. Four independent audit and compliance bodies oversee the business: statutory audit, internal audit, tax, and US audit. The company carries a BBB Stable credit rating maintained through every economic shock of the past three decades.

Unlike many manufacturing businesses at this scale, Kama is not promoter-dependent. Senior leadership averages over 20 years of tenure. Functional heads across sales, manufacturing, design, finance, and HR operate with independent accountability. SAP ERP has governed operations since 2013 — built proactively, not in response to any requirement.

CULTURE AND CONTINUITY

Colin Shah, Founder & CEO, Kama Jewelry said:

“Kama is not 30 years old. Kama is 30 years young. We began with belief. We grew with discipline. We lead with trust. The best chapters are not behind us — they are waiting to be written.”

The company’s 1,200 craftspeople are employed directly on payroll — not through contract arrangements — preserving fine jewelry stone-setting skills that are disappearing globally as automation advances. This is a deliberate, costly choice that gives Kama quality control and craft depth no competitor replicates at scale.

Colin Shah served as Chairman of the GJEPC from 2020 to 2022, leading the industry through the most disruptive period in modern trade history. The company has also recently launched a CNC manufacturing facility and is conducting production trials in CNC 9-axis machining, binder jetting, and hot isostatic pressing — technologies it describes as preparing before being required to.

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National News

IBJA’s Appeal Regarding The PM Statement On Gold Purchases

Association Advises Jewellers To Continue Business Operations Normally While Encouraging Responsible Gold Buying and Recycling Practices

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In the wake of Prime Minister Narendra Modi’s call for austerity and mindful spending, the India Bullion and Jewellers Association (IBJA) has urged jewellers and consumers to remain calm, avoid panic-driven reactions, and continue business operations responsibly. While acknowledging the Prime Minister’s emphasis on avoiding non-essential gold purchases amid prevailing economic uncertainties, IBJA emphasized that gold remains a culturally significant and trusted financial asset for Indian households. The association has advised jewellers to encourage informed and need-based buying, while also promoting recycling of old gold and transparent trade practices to ensure stability, consumer confidence, and the continued strength of the domestic bullion and jewellery sector. The statement was issued by.Anurag Rastogi-North India Head-IBJA

1. IBJA’s Message to Jewellers:

The Prime Minister has nowhere said that shops should be closed or that jewellers should stop selling gold to customers.

He has only stated that the country is currently going through a difficult phase, and if possible, people should reduce the use of gold for one year.

This does not mean purchases should stop completely. Customers should buy only as per necessity. Purchase only the minimum required or make use of old gold at home by recycling or repolishing it.

IBJA has appealed to jewellers not to panic. Solutions for business continuity will emerge. The government may have a larger roadmap in place, which could take some time to become clear.

The association is seriously reviewing the matter and discussions are ongoing with several agencies. Whatever decisions are taken will soon be communicated to jewellers and the media.

Until then, IBJA does not support any agitation, aggressive protest, shutdown, or opposition to the government. Traders have always stood with the government and will continue to do so.

Everyone is requested to continue operating their business normally, as before.

2. Appeal to Customers:

Customers are requested to take the Prime Minister’s remarks seriously.

If there is a need for 100 grams of gold, people should try to purchase only the minimum quantity required.

India imports gold from abroad, which leads to expenditure of foreign exchange.

It would be better to recycle old gold lying at home and convert it into new jewellery.

3. The Road Ahead:

IBJA will soon hold discussions with the government on this matter. If sales slow down significantly, it could impact GST collections, income tax revenues, bank CC/OD facilities, and the livelihoods of nearly 1 crore people connected to the industry. The issue of employee salaries will also arise.

All these points will be discussed, and the process may take time. Until then, everyone is requested to continue business operations seriously and normally, and avoid creating any atmosphere that could worsen the situation.

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