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Acing modern menswear with MEN OF PLATINUM

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As the year draws to a close, men’s fashion takes a bold step into elevated sophistication. From tailored work-wear to polished leather accessories, the end of the year invites men to redefine their fashion narrative, merging timeless elegance with modern flair, and stepping into the new year with confidence and panache. To further elevate their style for various occasions, men can embrace the sophistication and timelessness of platinum jewellery by Men of Platinum. Be it formal events, corporate parties, casual gatherings with friends and families or even New Year’s Eve galas, Men of Platinum’s latest range of platinum jewellery is ideal to add a touch of subtle glam, refinement and sophistication to the year-end celebrations.

Men of Platinum’s latest range boasts a design language that is both unique and meaningful. Billions of years ago, a meteorite crash left behind remnants of this stunning white metal, and it has since been a symbol of what is truly rare and precious. Platinum never loses its naturally white sheen, just like the inimitable spirit of platinum men who forge their own path and aren’t afraid to create an exclusive style statement. Platinum’s story of origin too is as unique as the men that favour it. Designed to endure, it’s a metal that stays solid and strong despite years of wear and tear. Thus, never losing its form along the way. With a rare promise of 95% purity, platinum jewellery delivers the finest that the metal has to offer in every form. Each exquisite piece in this collection embodies the strength and essence of these rare men of character.

Follow this lookbook by Men of Platinum for some tips on how to ace your year-end style game with panache!

The Dapper Edit: Classic & Formal:

Think formal suits, clean cuts, sharply tailored separates and formal leather shoes. For the dapper gentleman who likes to keep it classic yet stylish, Men of Platinum offers a variety of minimalistic pieces that adds just the right touch of sophistication to each outfit. Choose from platinum wristwear such as kadas with gilded accents or arched bracelets; or pick your favourite platinum neckwear such as sleek chains with an intricate rope braid or geometric patterns; or choose a unique platinum ring with hints of colour to instantly add a whole new dimension to your dapper ensemble!

The Everyday Edit: Casual & Effortless:

Men of Platinum also has an interesting array of pieces that can easily pair with casual wear. Whether it’s a polo tee or a round-neck tee with denims and sneakers or a printed shirt with chinos and loafers – platinum jewellery can be the perfect addition to elevate your wardrobe basics. Choose  a chain with a statement platinum pendant or stack up a few pieces of platinum wristwear of different shapes and sizes to add a more contemporary flair and ace your everyday dressing game!

The Modern Menswear Edit: Contemporary & Bold:

For the fashion forward men who like to make a distinct sartorial statement – they can choose from a range of bold and one-of-a-kind pieces from Men of Platinum’s latest collection. Be it a geometrically woven chain with a diamond studded platinum pendant or an interlinked fabric chain; or a dual-tone bracelet with a bold and staggered design; or platinum rings with intricate designs and meshwork – each piece is a style statement in itself. These can be paired with classic menswear or Indian wear. They also instantly elevate the cool and casual vacation looks.

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JB Insights

Gold Loans Fuel MSME Expansion

Industry Seminar Focuses On E-Commerce Growth, Logistics Solutions and Global Shipping Opportunities For The Gem and Jewellery Sector

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Across India, gold loans are rapidly shifting from purely personal-finance products into a go-to source of working capital and business-expansion funding for MSMEs, with non-bank lenders such as Muthoot Finance playing a central role in this transition. Record-high gold prices and easier documentation, combined with short-term tenures and relatively quick disbursal, are making gold-loan collateral attractive for small manufacturers, traders, and services-sector entrepreneurs who struggle to access traditional bank credit.

Gold loans have become a key contributor to India’s consumption-loan growth, with originations surging amid slowing personal-loan and credit-card growth and elevated gold prices improving collateral coverage.

Rating agencies and brokers note that high gold prices not only allow larger loans against the same jewellery but also help maintain asset quality, as borrowers are more incentivised to repay rather than forfeit precious metal.

Why MSMEs are turning to gold loans

  • Many MSME borrowers use family-held gold as collateral to finance working-capital gaps, inventory purchases, machinery upgrades, or local-market expansion, especially where cash-flow cycles are irregular or credit history is thin.
  • Gold loans typically offer lower interest and faster processing than unsecured personal loans or credit cards, and the presence of a tangible asset (gold) makes lenders more comfortable with shorter-tenor, higher-ticket loans.

Role of organised lenders like Muthoot Finance

  • Muthoot Finance and other large NBFCs explicitly position gold loans as flexible, short-term credit for “business-related” needs, including trade, small-scale manufacturing, and micro-retail, and have reported that a significant share of new disbursements go to self-employed professionals and small business-owners.
  • Digital-first interfaces, branch-network expansion into semi-urban and Tier-2/3 towns, and features such as missed-call status checks and mobile-based payment reminders help MSME-type borrowers manage repayments without frequent visits to branches.

Regulatory and risk-management angle

  • Regulators and rating agencies note that channeling gold-loan funds toward productive MSME activity can improve asset quality, as business cash flows often support repayment better than purely consumption-driven loans.
  • At the same time, tighter supervision on re-pledging and stricter documentation—from April 2026 onward—are pushing MSME borrowers toward organised players, reducing reliance on informal pawn-shop-style lending and improving transparency in SME-oriented gold-loan portfolios.

Market-level impact

  • With the organised gold-loan market expected to breach ₹15 lakh crore by March 2026, MSME-oriented lending is emerging as one of the key growth segments, particularly for NBFCs that combine branch-level trust with digital ease.
  • This trend is encouraging gold-loan houses to design quasi-MSME packages—such as higher ticket-sizes, flexible moratoriums around festival seasons, and payment-tracking tools—while keeping the underlying product clearly tagged as a secured gold-loan.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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