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Acing modern menswear with MEN OF PLATINUM

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As the year draws to a close, men’s fashion takes a bold step into elevated sophistication. From tailored work-wear to polished leather accessories, the end of the year invites men to redefine their fashion narrative, merging timeless elegance with modern flair, and stepping into the new year with confidence and panache. To further elevate their style for various occasions, men can embrace the sophistication and timelessness of platinum jewellery by Men of Platinum. Be it formal events, corporate parties, casual gatherings with friends and families or even New Year’s Eve galas, Men of Platinum’s latest range of platinum jewellery is ideal to add a touch of subtle glam, refinement and sophistication to the year-end celebrations.

Men of Platinum’s latest range boasts a design language that is both unique and meaningful. Billions of years ago, a meteorite crash left behind remnants of this stunning white metal, and it has since been a symbol of what is truly rare and precious. Platinum never loses its naturally white sheen, just like the inimitable spirit of platinum men who forge their own path and aren’t afraid to create an exclusive style statement. Platinum’s story of origin too is as unique as the men that favour it. Designed to endure, it’s a metal that stays solid and strong despite years of wear and tear. Thus, never losing its form along the way. With a rare promise of 95% purity, platinum jewellery delivers the finest that the metal has to offer in every form. Each exquisite piece in this collection embodies the strength and essence of these rare men of character.

Follow this lookbook by Men of Platinum for some tips on how to ace your year-end style game with panache!

The Dapper Edit: Classic & Formal:

Think formal suits, clean cuts, sharply tailored separates and formal leather shoes. For the dapper gentleman who likes to keep it classic yet stylish, Men of Platinum offers a variety of minimalistic pieces that adds just the right touch of sophistication to each outfit. Choose from platinum wristwear such as kadas with gilded accents or arched bracelets; or pick your favourite platinum neckwear such as sleek chains with an intricate rope braid or geometric patterns; or choose a unique platinum ring with hints of colour to instantly add a whole new dimension to your dapper ensemble!

The Everyday Edit: Casual & Effortless:

Men of Platinum also has an interesting array of pieces that can easily pair with casual wear. Whether it’s a polo tee or a round-neck tee with denims and sneakers or a printed shirt with chinos and loafers – platinum jewellery can be the perfect addition to elevate your wardrobe basics. Choose  a chain with a statement platinum pendant or stack up a few pieces of platinum wristwear of different shapes and sizes to add a more contemporary flair and ace your everyday dressing game!

The Modern Menswear Edit: Contemporary & Bold:

For the fashion forward men who like to make a distinct sartorial statement – they can choose from a range of bold and one-of-a-kind pieces from Men of Platinum’s latest collection. Be it a geometrically woven chain with a diamond studded platinum pendant or an interlinked fabric chain; or a dual-tone bracelet with a bold and staggered design; or platinum rings with intricate designs and meshwork – each piece is a style statement in itself. These can be paired with classic menswear or Indian wear. They also instantly elevate the cool and casual vacation looks.

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JB Insights

VBJ Hosted An Exclusive Jewellery Exhibition In Karur

~ A Specially Curated Showcase Of Timeless Gold, Diamond, and Solitaire Collections ~

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VBJ, Vummidi Bangaru Jewellers, India’s most trusted heirloom jewellery brand entered Karur with an exclusive jewellery exhibition from 5th & 6th June 2026 at Hotel Hemala, Heemanjali Hall, 1st Floor, 9, Police Lane Street, Karur – 639001. Owing to the overwhelming response and continued patronage from customers in the city over the years, VBJ is once again bringing its signature collections closer to jewellery enthusiasts in Karur.

The three-day exhibition showcased a thoughtfully curated range of bridal gold & diamond jewellery, necklaces, bangles, earrings, rings, chains, gemstones and solitaire creations, reflecting VBJ’s legacy of design excellence, craftsmanship, and timeless elegance.

Speaking about the exhibition, Amarendran Vummidi, Managing Partner, VBJ, said:

“The love and trust we have consistently received from customers in Karur has always been extremely special to us. It is this enduring relationship that brings us back to the city once again with a curated showcase of our collections. Through this exhibition, we presented jewellery that beautifully balances heritage, craftsmanship, and evolving design preferences.”

Adding to this, Jithendra Vummidi, Managing Partner, VBJ, shared:

“Customers today are increasingly looking for jewellery that combines wearability with distinctive design. Our exhibition in Karur has been curated keeping these evolving preferences in mind, with collections that range from heirloom-inspired bridal pieces to modern, versatile creations suited for everyday and occasion wear.”

As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage. Continuing this legacy, VBJ is now set to unveil its largest jewellery showroom on Coimbatore’s 100ft Road.

Known for its bespoke creations and trusted legacy spanning over 125 years, VBJ continues to strengthen its engagement with customers across Tamil Nadu through curated showcases and personalised experiences. The exhibition will remain open from 11 AM to 8 PM on all three days.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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