Brand Talks
Zoya launches Whispers from the Valley with Brand Ambassador Sonam Kapoor
The collection captures the poetic beauty of Kashmir’s seasons in art-like, fluid organic forms, inspiring renewal for her.
Zoya from the Tata Group unveiled its iconic Whispers from the Valley with brand ambassador and global fashion icon, Sonam Kapoor and Ajoy Chawla, CEO of Jewellery Division, Titan Company Ltd. Inspired by the changing seasons of Kashmir, India’s crown jewel, this collection celebrates nature’s vibrant, fluid forms and the creator within every Zoya woman. Enchanted by the timeless beauty of Kashmir, she feels renewed, stepping gracefully into her own creative journey.
Each jewel tells a story in the season it appears. Chinar leaves carry the warmth of autumn into winter, while frost-kissed green apples awaken under the light, Tulips blossom inspiring her to begin anew. From celebrating the curls of Chinar to the shimmer of gold on water, every detail is crafted as if nature itself were captured in jewels. Whispers from the Valley is more than a collection- it is poetry in design, celebrating her as she blooms, she shines, she is alive.
These motifs unfurl across necklaces, earrings, ear cuffs, bangles, and rings, tracing the stories of the valley. White diamonds, yellow and pink sapphires, rubies, cabochons and briolettes emeralds, and South Sea pearls, form a pastel inspired hues and an understated yet exquisite palette that mirrors Kashmir’s changing seasons.
The Autumn Glow Earrings, a three-dimensional Chinar motif in yellow and orange sapphires, burn with gentle warmth, while diamonds flicker like dew in the first light. The motif celebrates the curls and organic form of the Chinar. The Spring Song Emerald Choker gathers clusters like snow-kissed green apples, while Scarlett Symphony recalls vivid tulip gardens against snow-clad mountains, south sea pearls and softly glowing gold weaving the valley’s rhythm into a timeless, poetic symphony,
The Seasoned Grace Necklace, with 902 diamonds and pink, orange and yellow sapphires, celebrates the Chinar through layering and meticulous linking.
Together, they honour the creator in every Zoya woman, reflecting nature, artistry, and timeless beauty.
Shot in Srinagar, the campaign simply reflects the timeless beauty of Kashmir – its seasons of change and its quiet spirit of renewal.
Global fashion icon and ambassador of the brand, Sonam Kapoor said, “Zoya’s Whispers from the Valley collection feels deeply personal to me since it is inspired by our country’s crown jewel and its culture. Every design sparks an emotion from within, making one feel alive, and inspired to embrace their own creative journey.”
Ajoy Chawla, CEO Jewellery Division, Titan Company Ltd., adds: “Whispers from the Valley has long been our most celebrated collections, cherished by our patrons for its connection to Kashmir. Kashmir is poetry for India, and at Zoya, we see that poetry in its seasons. The Zoya woman, enchanted by this beauty, celebrates the spirit of renewal.”
Brand Talks
Gargi by P N Gadgil and Sons launches Diwali-Dussehra campaign with brand ambassador Mithila Palkar
Gargi by P N Gadgil and Sons is proud to announce its highly anticipated Diwali-Dussehra 2025 campaign, which features brand ambassador Mithila Palkar in a celebration of modern Indian femininity and festive beauty. The multi-channel initiative is the result of a year of successful collaboration between the famous actor and the well-known fashion brand.
A Year of Real Storytelling
Mithila Palkar has become the face of Gargi by P N Gadgil and Sons. She represents the brand’s values of confidence, cultural pride, and effortless modern style. The Gargi woman still loves her natural grace and real connection with people all over India. This festive campaign is a big step forward in their ongoing partnership.
Mithila Palkar, well-known actress and multifaceted personality, says, “Working with Gargi by P N Gadgil and Sons over the past year has been an amazing journey. This festive campaign is especially important to me because it honours not only the beautiful designs and fine craftsmanship, but also the true meaning of these festivities for us: the victory of good, the triumph of light, and the joy of coming together to celebrate. Every piece tells a story of how the past meets the present, just like the women who wear them.”
The Festive Campaign: A 360-Degree Party
This Diwali-Dussehra campaign is Gargi’s biggest project yet. It creates an immersive brand experience across many platforms:
Captivating Digital Content: Beautifully crafted video stories featuring Mithila in the festive collection will be shared on social media, bringing the magic and warmth of Diwali and Dussehra celebrations to life through real-life stories and stunning cinematography.
Commanding Outdoor Presence: Strategic hoarding placements in important city areas will show off the campaign’s stunning visuals, making Gargi by P N Gadgil and Sons the voice of festive elegance this season.
Experience in the store: With campaign visuals and installations that invite customers to step into the Gargi universe and experience the collection firsthand, exclusive in-shop branding will turn retail destinations into magical places.
A Vision Based on Tradition and New Ideas
Aditya Modak, CEO and Co-Founder of Gargi by P N Gadgil and Sons, said, “Our partnership with Mithila has changed the Gargi brand. She represents everything we believe in: being real, being graceful, and having a deep respect for tradition while also having a modern view. This Diwali-Dussehra campaign is the biggest one we’ve ever done. We want to reach our customers no matter where they are, whether they’re scrolling through their feeds, driving through the city, or walking into our stores. We want every touchpoint to honour the modern Indian woman and the rich cultural tapestry she stands for.”
Honouring Light, Victory, and Women’s Strength
The campaign does a great job of combining the meaning of Dussehra (the victory of good over evil) and Diwali (the festival of lights) with modern stories about empowerment, celebration, and the many different lives of Indian women today. Each piece in the collection shows how classic style can work with contemporary design.
The Collection
The Diwali-Dussehra collection features beautiful traditional craftsmanship, bright holiday colours, and modern shapes with classic touches. It is made for the woman who respects her heritage while making her own way.
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