Brand Talks
Zoya launches Whispers from the Valley with Brand Ambassador Sonam Kapoor
The collection captures the poetic beauty of Kashmir’s seasons in art-like, fluid organic forms, inspiring renewal for her.
Zoya from the Tata Group unveiled its iconic Whispers from the Valley with brand ambassador and global fashion icon, Sonam Kapoor and Ajoy Chawla, CEO of Jewellery Division, Titan Company Ltd. Inspired by the changing seasons of Kashmir, India’s crown jewel, this collection celebrates nature’s vibrant, fluid forms and the creator within every Zoya woman. Enchanted by the timeless beauty of Kashmir, she feels renewed, stepping gracefully into her own creative journey.
Each jewel tells a story in the season it appears. Chinar leaves carry the warmth of autumn into winter, while frost-kissed green apples awaken under the light, Tulips blossom inspiring her to begin anew. From celebrating the curls of Chinar to the shimmer of gold on water, every detail is crafted as if nature itself were captured in jewels. Whispers from the Valley is more than a collection- it is poetry in design, celebrating her as she blooms, she shines, she is alive.
These motifs unfurl across necklaces, earrings, ear cuffs, bangles, and rings, tracing the stories of the valley. White diamonds, yellow and pink sapphires, rubies, cabochons and briolettes emeralds, and South Sea pearls, form a pastel inspired hues and an understated yet exquisite palette that mirrors Kashmir’s changing seasons.

The Autumn Glow Earrings, a three-dimensional Chinar motif in yellow and orange sapphires, burn with gentle warmth, while diamonds flicker like dew in the first light. The motif celebrates the curls and organic form of the Chinar. The Spring Song Emerald Choker gathers clusters like snow-kissed green apples, while Scarlett Symphony recalls vivid tulip gardens against snow-clad mountains, south sea pearls and softly glowing gold weaving the valley’s rhythm into a timeless, poetic symphony,
The Seasoned Grace Necklace, with 902 diamonds and pink, orange and yellow sapphires, celebrates the Chinar through layering and meticulous linking.
Together, they honour the creator in every Zoya woman, reflecting nature, artistry, and timeless beauty.
Shot in Srinagar, the campaign simply reflects the timeless beauty of Kashmir – its seasons of change and its quiet spirit of renewal.

Global fashion icon and ambassador of the brand, Sonam Kapoor said, “Zoya’s Whispers from the Valley collection feels deeply personal to me since it is inspired by our country’s crown jewel and its culture. Every design sparks an emotion from within, making one feel alive, and inspired to embrace their own creative journey.”
Ajoy Chawla, CEO Jewellery Division, Titan Company Ltd., adds: “Whispers from the Valley has long been our most celebrated collections, cherished by our patrons for its connection to Kashmir. Kashmir is poetry for India, and at Zoya, we see that poetry in its seasons. The Zoya woman, enchanted by this beauty, celebrates the spirit of renewal.”

Brand Talks
Chandukaka Saraf Presents ‘Ananta Mangalsutra Collection’
The Ananta Mangalsutra Collection Blends Timeless Tradition With Contemporary Elegance, Offering Gold and Diamond Designs For Every Woman and Every Milestone.
Celebrating a remarkable legacy of 200 years, Chandukaka Saraf, a name trusted across generations, proudly presents the exclusive ‘Ananta Mangalsutra Collection’. This specially curated range brings together exquisite gold and diamond mangalsutras that beautifully blend the sacred heritage of Indian traditions with contemporary elegance, catering to the preferences of today’s modern woman.


A mangalsutra is more than just a piece of jewellery, it is a symbol of love, commitment, and an everlasting bond. Keeping this sentiment at the heart of the collection, Chandukaka Saraf has curated a wide range of traditional, contemporary, lightweight, and diamond-studded mangalsutras, offering something special for every woman and every occasion.
Over the years, the mangalsutra has evolved alongside changing lifestyles while continuing to hold deep emotional significance. Modern women seek jewellery that not only reflects tradition but also complements their individuality, personal style, and everyday routines. This shift has inspired designs that are versatile, elegant, and comfortable enough to be worn beyond special occasions.
From classic black-bead styles to modern diamond mangalsutra designs, each creation is thoughtfully crafted to complement evolving lifestyles while preserving the significance of tradition. Whether for brides, working professionals, or women seeking elegant everyday wear, the collection offers designs that celebrate individuality and enduring relationships.

The collection has been thoughtfully designed to cater to diverse preferences and occasions. Women seeking everyday elegance can explore lightweight mangalsutras crafted for comfort and effortless wear, while those who appreciate timeless craftsmanship can choose from traditional designs inspired by heritage aesthetics. For brides and wedding celebrations, the collection also features elaborate bridal mangalsutras that beautifully capture the significance and grandeur of one of life’s most cherished milestones.

The Ananta Mangalsutra Collection showcases a curated selection of gold mangalsutras and diamond mangalsutras crafted for every stage of a woman’s journey. Combining heritage-inspired artistry with contemporary aesthetics, the collection offers timeless traditional patterns as well as modern minimalist creations, making it ideal for weddings, anniversaries, gifting occasions, and daily wear.
To make this celebration even more memorable, Chandukaka Saraf has announced attractive festive offers for its valued customers. Customers can avail up to 30% off on gold jewellery making charges*, up to 70% off on diamond jewellery making charges*, and Rs 3,000 off per gram on old gold jewellery exchange*. These exclusive offers provide an excellent opportunity for customers to purchase their dream mangalsutra while enjoying exceptional value.
Speaking on the occasion, Chairman Kishorkumar Shah and Managing Director Ms. Samyak Kishorkumar Shah:

“extended a warm invitation to customers to visit their nearest Chandukaka Saraf showroom and explore this exclusive collection. They expressed their gratitude for the trust and affection shown by customers over generations and reaffirmed the brand’s commitment to offering jewellery that celebrates life’s most cherished moments”.
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